Aimee Alvarez-Lanzaro
Summary
Proven Sales and Marketing Executive with a track record of driving revenue growth and building lasting client relationships at Maxx Apparel Group. Skilled in targeted marketing and sales presentations, I excel in developing marketing plans that exceed performance targets. Demonstrated ability to mentor teams and enhance sales performance, achieving significant customer loyalty and repeat business.
Overview
36
36
years of professional experience
Work History
Sales /Marketing Executive
Maxx Apparel Group
Pompano Beach
04.1998 - 03.2024
- Developed strong client relationships for increased customer loyalty and repeat business.
- Analyzed competitors'' offerings to identify areas for differentiation, informing product positioning strategy improvements.
- Negotiated contracts skillfully, securing favorable terms for the organization.
- Delivered compelling presentations to secure new business opportunities and partnerships.
- Managed sales pipelines effectively, leading to consistent achievement of quotas.
- Conducted market research to identify customer needs and preferences.
- Mentored junior sales team members, contributing to their professional development and success within the company.
- Streamlined sales processes to improve efficiency, resulting in higher close rates.
- Increased brand awareness with targeted social media advertising and content creation.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Controlled costs to keep business operating within budget and increase profits.
Sales Associate
Micro-Computer Rentals And Sales
South Plainfield, NJ And Boca Raton Fl
05.1993 - 03.1997
- Built relationships with customers to encourage repeat business.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Developed strong client relationships through personalized customer service, leading to increased repeat business and referrals.
- Demonstrated adaptability in the face of changing market conditions or new product developments, adjusting sales strategies as needed to maximize success.
- Tailored sales presentations to suit individual client needs, demonstrating a deep understanding of their unique requirements.
- Mentored junior colleagues on best practices in computer sales techniques, fostering professional growth among team members.
Store Sales Manager
Cache Retail Stores
Short Hills, NJ
03.1988 - 03.1992
- Cultivated long-lasting customer relationships through personalized service and follow-up communication driving repeat business.
- Analyzed sales data regularly to identify trends and adjust strategies as needed to capitalize on opportunities or address challenges.
- Resolved escalated customer complaints successfully maintaining high levels of client satisfaction.
- Spearheaded employee coaching initiatives focusing on upselling techniques and product knowledge enhancement for improved performance metrics.
- Implemented new promotional campaigns to drive foot traffic and improve overall revenue growth.
- Managed inventory levels for optimal turnover, reducing stock discrepancies and ensuring product availability.
- Established strong relationships with vendors to negotiate better pricing and secure exclusive products for the store.
- Oversaw regular inventory audits identifying discrepancies taking corrective actions where necessary.
- Collaborated with other departments in-store events planning, driving cross-functional success and increased customer engagement.
- Mentored junior staff members creating a supportive work culture promoting teamwork increasing productivity.
- Coordinated with other store managers within the retail chain to share best practices, problem-solve challenges, and contribute to overall company success.
- Boosted customer satisfaction levels through attentive service, timely resolution of issues, and personalized recommendations.
- Cultivated a culture of continuous improvement by regularly soliciting staff feedback and implementing changes that fostered growth and increased job satisfaction.
- Led visual merchandising efforts to create appealing displays that showcased new products and promoted seasonal trends effectively.
- Implemented comprehensive training programs for new hires that emphasized sales techniques, product knowledge, and customer service best practices.
- Enhanced the in-store experience for customers by offering engaging events, workshops, and loyalty programs tailored to their interests.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Education
Bachelor of Arts - Special Products Marketing Operations
Kean University
Union, NJ09.1998
Skills
- Sales Performance
- Targeted marketing
- Sales Presentations
- Marketing Plan Development
- Performance Tracking
Fluent in Spanish
I am Hispanic and speak fluently Spanish. I also understand the different cultures within the hispanic communities and how to communicate with them, am also very educated on being culturally aware and responsive.
Additional Information
As my parents use to say anyone can loo good on paper, but what you bring as an individual is what counts.
Communication skills: Communication is crucial now more than ever. You must be clear is executing what is needed without misinterpretation. I can articulate effectively my thoughts as well as the needs of others both verbally as well as in writing.
Team Work: This goes beyond just working together but it is a skill in having the ability to work with others and to assist others in to their full potential I am very comfortable working with colleagues from different departments and backgrounds effectively to achieve the task at hand.
Problem Solving: This is an exceptional yet complex skill. One must have patience and the ability to analyze a problem with confidence,critical thinking, and creativity.
Time Management: This skill has been molded in me growing up with a military dad. This is also a skill of judging multiple projects and knowing their is a "time of completion" yet not allowing nervousness to interfere with execution.
Ethics: ethics is something that I greatly believe in. Growing up in NJ and NYC we are very hardworking group. Showing up and give it 100% is in my DNA.
Initiative: I believe that this is one of the most important skills a female can have. This is what sets someone apart from "the sheep" mentality. Knowing how to go above and beyond what is being asked of you without overstepping yourself. IT is knowing what is expected and not being told every time to do it. Having insight and being in-tune with yourself and your superiors.
Leadership Skills: I love people and genuinely care for their best interest. This skill can be sensed from others and it allows them to open up and not have their guard up allowing them to want to listen and allow themselves to take direction.
Ambition: This is a very important trait in my opinion. I am very ambitious, it allows me to want to grow, learn, become stronger. I get the job done. This is something that cannot be taught it has to be desired from within.
These skills and traits are in my opinion very rare yet extremely valuable in today's world. I consider myself thankful for the many years that I have had working, learning and building myself into who I am today. I look forward to my next journey and the amazing individuals along the way.
Thank You in advance.
Aimee-
Languages
English
Spanish
Full Professional
Timeline
Sales /Marketing Executive
Maxx Apparel Group
04.1998 - 03.2024
Sales Associate
Micro-Computer Rentals And Sales
05.1993 - 03.1997
Store Sales Manager
Cache Retail Stores
03.1988 - 03.1992
Bachelor of Arts - Special Products Marketing Operations
Kean University