Aimee Baker
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Self-motivated and enjoys working as part of a team. Extensive knowledge of social media platforms and modernizing companies.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Leadpoint Digital
01.2022 - Current
- Developed social media initiatives and created daily content on Facebook, LinkedIn, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones.
- Improved engagement on social media platforms by up to 90%.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision-making.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Successfully managed multiple client accounts simultaneously, ensuring consistent growth across all campaigns.
- Improved campaign performance by conducting in-depth keyword research and optimizing ad copy.
Social Media Specialist
Software Techniques
07.2021 - 12.2021
- Developed social media content and scheduled posts to coincide with target audience usage.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Developed and implemented strategic social media marketing plans.
- Tracked and analyzed social media and online marketing initiatives.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
Dance Teacher/Secretary
Floyd Ward School of Dance
06.2014 - 07.2021
Sales and Marketing Manager
Orangetheory Fitness
04.2018 - 05.2021
- Motivated and mentored employees to increase knowledge, skills and career potential within company.
- Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Supported all sales team members to drive growth and development.
- Contacted customers via phone and email to explore connections, offer services and cement relationships.
Retail Sales Associate
Fleet Feet Sports
02.2020 - 03.2020
Physical Therapy Technician/Receptionist
Spine and Orthopedic Rehab of Virginia
07.2017 - 11.2018
Sales Associate
Versona
01.2017 - 07.2017
Sales Associate
The Limited
04.2014 - 12.2016
Education
Bachelor of Science -
Roanoke College
Salem, VA05.2017
Skills
- Content Creation
- Campaign Planning
- Search Engine Optimization (SEO)
- Market Research and Analysis
- Marketing Analytics
- Trend Identification
- Search engine marketing
- Video Marketing
Certification
- Google Ads Display, Google - August 2023
- Google Ads Search, Google - August 2023
- Google Ads Measurement, Google - December 2022
- Google Analytics, Google - January 2022
- Google My Business, Google - January 2022
- Digital Marketing, Hubspot - August 2021
- SEO, Hubspot - July 2021
- Content Marketing, Hubspot - August 2021
- Email Marketing, Hubspot - August 2021
Timeline
Digital Marketing Specialist
Leadpoint Digital
01.2022 - Current
Social Media Specialist
Software Techniques
07.2021 - 12.2021
Retail Sales Associate
Fleet Feet Sports
02.2020 - 03.2020
Sales and Marketing Manager
Orangetheory Fitness
04.2018 - 05.2021
Physical Therapy Technician/Receptionist
Spine and Orthopedic Rehab of Virginia
07.2017 - 11.2018
Sales Associate
Versona
01.2017 - 07.2017
Dance Teacher/Secretary
Floyd Ward School of Dance
06.2014 - 07.2021
Sales Associate
The Limited
04.2014 - 12.2016
Bachelor of Science -
Roanoke College
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