Aimee Freeman
Falls Church,VA
Summary
An accomplished Membership and Project Manager, I bring over 14 years of experience in driving substantial growth and engagement strategies. Throughout my career, I have demonstrated a strong ability to lead teams and collaborate effectively to attract thousands of individual and corporate members at both national and international levels. My expertise encompasses process optimization, implementing cost-effective solutions, executing data-driven engagement campaigns, managing large-scale projects, nurturing relationships, and delivering impactful outcomes. I am dedicated to fostering a collaborative environment by partnering with peers and stakeholders, promoting inclusivity, dedication, empowerment, and the exchange of innovative ideas.
Overview
14
14
years of professional experience
Work History
Membership Manager, Programs & Council Services
National School Boards Assn. (NSBA)
Alexandria, VA (Remote-Hybrid)
11.2023 - Current
- Large-scale financial collection project lead aimed at collecting past due invoices for member dues and registrations totaling over 2 million dollars. Launched simultaneous communication campaigns; emails, physical mailers, and phone calls. Created discount promotions and incentives to achieve revenue goals, and to encourage timely renewal of invoice payment moving forward. The ultimate goal to ensure the organization's financial stability
- Oversee online communities using Higher Logic platform. Promoted engagement, facilitated discussions, and addressed member questions and concerns.
- Represent the organization at four National events per year including a large Annual Conference. On-site member recruitment and engagement, promoting networking opportunities and presenting to NSBA awards to recipients.
- Manage four prestigious award programs from start to finish, including creating applications, announcing openings, coordinating with judges, and organizing presentations.
- Enhanced the new member journey by collaborating with team to create member ‘How To” guides to assist them with navigating membership programs and benefits. Created a Member Engagement Guide and implemented a member “Check In” email series to improve retention stats in new members.
- Responsible for two member dues cycles. Cycle creation in CRM database. Distribution of notices via email and regular mail. Pulled data reports to track renewals and executing follow-up campaigns that included phone calls, emails, discount initiatives, and a second mailer.
- Respond to high volume member services inbox promptly and effectively, providing high-quality customer care and resolving any issues efficiently.
- Utilize SmartSheet to take the lead as project manager for 4-person membership team. Organized and assigned tasks, set deadlines and reminders, tracked progress, and offered support.
- Close collaboration with the finance team. Researching payments that come into NSBA lockbox, working with finance to ensure AP is applied appropriately.
Membership Manager, Acquisitions
American Society of Clinical Oncologists (ASCO)
Alexandria, VA (Remote-Hybrid)
01.2021 - 11.2023
- Spearheaded recruitment efforts to achieve an annual target of 7500+ new members, consistently surpassing goals by 10%.
- Collaborated with Marketing Strategist to devise targeted campaigns, employing robust digital strategies including paid search, email, and retargeted marketing.
- Led the comprehensive review process of 500-800 monthly member applications, ensuring rigorous scrutiny and timely approvals.
- Generated and analyzed recruitment campaign reports, engagement metrics, and annual market penetration statistics to refine ongoing strategies.
- Managed diverse member engagement programs, moderating new member online community and implementing digital membership cards for enhanced retention.
- Effectively managed and guided temporary staff, offering training, mentorship, and supervision to ensure successful execution of projects, tasks, and adherence to work timelines and deadlines.
- Orchestrated launch of new member wellness benefits in conjunction with third-party wellness organization, including co-branded website design, introduction webinars, and email marketing.
- Responsible for acquisition budget planning, revenue forecasting, and ROI analysis, presenting key recommendations to stakeholders.
- Worked closely with finance team to review monthly accounts payable, ensuring financial accuracy.
- Skillfully managed vendor relationships and contracts through the Corcentric platform.
- Coordinated, trained, and supervised 20-person recruitment team at the Annual Meeting. Responsible for all logistics including designing floorplans, signage, packing/inventory, and swag/giveaways.
- Played an integral role in ASCO's Exhibit Working Group, influencing exhibit selections, tracking ROI, and shaping conference participation strategies while developing tailored member acquisition materials for each event.
Manager, Member Services
Public Risk Management Association (PRIMA)
Alexandria, VA (Remote-Hybrid)
08.2018 - 08.2020
- Collaborated effectively with the Marketing Manager, orchestrating impactful digital and email campaigns.
- Redesigned recruitment strategies, achieving a remarkable 70% of the recruitment goal within the initial two months of the fiscal year. This included the successful launch of a membership trial program, "A Taste of PRIMA," that allowed targets to experience benefits, education offerings, networking, and discounts.
- Revamped the renewal process, resulting in a 50% reduction in postage costs and a 12% increase in renewal completions.
- Successfully managed the NextGen program, established a new task force, and collaborated with Marketing and Education departments to develop a dedicated webpage, educational content, tailored newsletter, and a NextGen lounge during the Annual Conference.
- Initiated a comprehensive database overhaul following consultations with peers and stakeholders, introducing new categories and identifiers. This transformation streamlined data extraction, enhanced quality control, and maximized operational efficiency.
- Demonstrated exceptional skills in managing relationships with thirty-two chapters nationwide.
- Responsible for annual membership revenue and expense budgets.
- Supported to the Director of Meetings during the Annual Conference.
- Drove the Awards program, meticulously reviewing applicants, ensuring adherence to criteria, selecting deserving winners, procuring awards, and preparing speaking notes for the ceremony.
Manager, Member Journey & Marketing
Society of Consumer Affairs (SOCAP)
Alexandria, VA (Onsite)
07.2017 - 08.2018
- Offered exceptional customer support to a vast network of 2500+ individual members and 1000+ corporate partners.
- Managed dynamic relationships as the Chapter Relations Manager for sixteen chapters nationwide.
- Demonstrated expertise in sales and acquisitions, driving business-to-business sales, upselling, and devising strategic plans to consistently achieve quarterly sales objectives.
- Pioneered a transformative member onboarding strategy by launching a personalized welcome email series, monthly newsletters, digital welcome kits, and engagement guides.
- Leveraged data from diverse sources to create individual personas, analyzing trends, engagement scores, email open rates, and social media data. These insights enabled the creation of tailored member journeys and precision-targeted recruitment campaigns.
- Orchestrated an enhanced and strategic renewal campaign, featuring a comprehensive 6-month email series, personalized outreach to platinum members, pre-recorded board member voicemail drops, member-to-member communications, and engaging member value videos crafted using Canva.
- Conducted rigorous data analysis, producing monthly reports detailing metrics such as new member counts, chapter goal progress, renewals, referred member totals, and revenue achievements. These insights guided strategic decisions for key stakeholders.
- Designed and facilitated engaging interactions during the Annual Meeting, including raffle drawings on the show floor, survey-based prizes, an exhibitor bingo game, and captivating photo opportunities, fostering a vibrant and energized member experience.
Manager, Member Services
Navy League of the United States (NLUS)
Arlington, VA (Onsite)
08.2010 - 01.2017
- Directed a dynamic four-person membership team, overseeing operations, staff training, hiring, quality control, and performance evaluation.
- Led comprehensive database management initiatives, taking the lead on upgrading from CRM 4.0 to CRM 2011 and facilitating the transition from CRM 2011 to Raiser's Edge.
- Managed and maintained seamless processing of daily batches and payments, as well as intricate daily and monthly reconciliations using Financial Edge and Salesforce for donations.
- Managed the awards and scholarship program, meticulously overseeing the application process, serving as a liaison for the selection committee, and managing the notification process for winners and recipients.
- Strategically redesigned the member affinity program using insights from member surveys and data analytics. Successfully negotiated new contracts, fostered partnerships, and launched new benefits.
- Introduced a vibrant online community as the Community Manager, collaborating with vendors to create a mobile-friendly version of the platform, along with member forums and a community calendar.
- Revamped the renewal process by implementing an email campaign verses three direct mail campaigns, resulting in a 30% reduction in renewal mailing costs while effectively reaching premium and corporate members who often missed regular mail pieces.
- Skillfully managed relationships with over fifty global councils, spearheading collaboration through training initiatives, creating instructive videos, and ensuring timely billing and payment of monthly dues.
- Actively contributed to fundraising efforts for the development department through local events, efficiently processing donation payments, and disseminating yearly tax information letters.
- Provided essential support to the Events Department during annual Sea Air Space Expo and Navy Birthday Ball, including ticket sales, speaker coordination, exhibitor assistance, distinguished guest support, seating arrangements, and registration.
Education
Associate of Arts - Business Administration - Course Completion
University of Phoenix
Phoenix, AZ04-2009
Skills
- Microsoft Office expertise
- Marketing
- Acquisition & Retention
- Report Generation, Data Analytics
- Project Planning
- SmartSheet
- CRM Dynamic 365 and CRM NetForum
- QuickBooks
- Budget Management
- Corcentric
- PN3
- SharePoint
- AirTable
- Adobe Suite
- SurveyMonkey
- Informz
- ConstantContact
- Qualtrics
- Google Workspace
- Asana
- Jira
- Miro
- Higher Logic Online Community
- Cvent
- RegPack
- Newsletters & Blogs
- WordPress
- Canva
Timeline
Membership Manager, Programs & Council Services
National School Boards Assn. (NSBA)
11.2023 - Current
Membership Manager, Acquisitions
American Society of Clinical Oncologists (ASCO)
01.2021 - 11.2023
Manager, Member Services
Public Risk Management Association (PRIMA)
08.2018 - 08.2020
Manager, Member Journey & Marketing
Society of Consumer Affairs (SOCAP)
07.2017 - 08.2018
Manager, Member Services
Navy League of the United States (NLUS)
08.2010 - 01.2017
Associate of Arts - Business Administration - Course Completion
University of Phoenix