Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Aimee King

San Leandro,CA

Summary

Experienced Director of Sales & Marketing with a demonstrated history of motivating teams and achieving goals. Strong sales professional skilled in driving top line revenue from all segments as well as building and executing marketing plans. Skilled in contract negotiations, overseeing change management, and an extensive knowledge of the hospitality industry.

Overview

13
13
years of professional experience

Work History

Director of Sales & Marleting

The Ritz-Carlton, San Francisco
08.2023 - Current

Director of Sales & Marketing

Palace Hotel
08.2019 - 07.2023
  • Lead Hotel in achieving 121% to Total Hotel Revenue Budget in 2023
  • Achieved a Hotel Engagement score of 83% and Departmental Engagement score of 84%
  • Sales Team exceeded booking goals for current and future years by 101% for Group & Catering
  • Increased M.com visits by 84%, revenue by 86%, and room night by 54% year over year
  • Managed a team of 23 sales, marketing, events, and reservations representatives, providing guidance, coaching and support.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Built strong relationships with industry professionals and influencers.

Director of Sales & Marketing

Omni San Francisco Hotel
06.2015 - 07.2019
  • Lead Hotel in achieving 104.6% to Total Hotel Revenue Budget
  • Sales Team exceeded booking goals for current and future years by 107% across all segments
  • Increased Group RevPAR by 16.4%
  • Extensive marketing background in building and executing plans for advertising, PR, Social Media, Email, Web, Sales/Promo, and Travel budgets to drive focused results.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Directed 16 managers and performed performance evaluations.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Established pricing strategies to maintain competitive pricing and maximize profits.

Director of Sales & Marketing

Hotel Adagio
07.2014 - 05.2015
  • Exceeded Total Hotel Sales Goal by 111%
  • Improved Hotel RevPAR by 7.6% in one year
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Coached a team oat mid-year and annual review - provided feedback for individual sales improvement

Associate Director of Sales, Group

Starwood Hotels & Resorts, Metro Market
09.2012 - 06.2014
  • Consistently exceeded 100% to personal and team booking goals for five managed Starwood Hotels
  • Developed strategic plans to achieve short- and long-term revenue objectives.
  • Championed clients' needs to internal teams, advocating for specific requirements and objectives to achieve targets and maximize satisfaction with company service.
  • Led portfolio of client partnerships using consultative, forward-thinking approach.
  • Created effective, strategically-sound and innovative marketing communications plans to help drive group business.

Education

BBA - Marketing

University of Colorado At Boulder
Boulder, CO
05.2003

Skills

  • Leadership
  • Market Planning and Execution
  • Brand Positioning
  • Forecasting
  • Project Management
  • Partnering and Relationships

Awards

2024 - Trip Advisor Traveler Hotel of Choice Awards

2024 - US News & World Report - #1 Best San Francisco Hotel

2023 - The Ritz-Carlton, San Francisco #1 Hotel in San Francisco, Conde Nast Traveler's Readers Choice Awards

2022 - Distinctive Luxury Hotel of the Year for the Western Region, Marriott International

2022 - Palace Hotel #1 Hotel in San Francisco, Conde Nast Traveler's Readers Choice Awards

2018 - DOSM of the Year Finalist & Sales Team of the Year Finalist, Omni Hotels & Resorts

2011 & 2012 - 100% Club - Starwood Hotel's & Resorts

2006, 2007, 2008, & 2010 - Starwood Platinum Incentive Award Winner

Timeline

Director of Sales & Marleting

The Ritz-Carlton, San Francisco
08.2023 - Current

Director of Sales & Marketing

Palace Hotel
08.2019 - 07.2023

Director of Sales & Marketing

Omni San Francisco Hotel
06.2015 - 07.2019

Director of Sales & Marketing

Hotel Adagio
07.2014 - 05.2015

Associate Director of Sales, Group

Starwood Hotels & Resorts, Metro Market
09.2012 - 06.2014

BBA - Marketing

University of Colorado At Boulder

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