Aimee Maliga
New York,NY
Summary
Dynamic Site and Creative Operations leader with experience strategizing and executing multifaceted content projects. Skilled at establishing processes and driving change management by identifying opportunities and providing creative solutions. Strong ability to build relationships across teams and maintain accountability to deliver results.
Overview
19
19
years of professional experience
Work History
Director, Site Content Strategy
Walmart
02.2023 - Current
- Lead process to define customer-facing site message strategy and develop programming calendar for site content.
- Ensure timely execution of content deliverables through project management of site creative assets.
- Establish and run playbooks for site content execution, including leverage performance data to define best practices and guardrails for future activations.
- Collaborate cross-functionally with teams to streamline processes and elevate ecommerce customer experience.
- Drive strategic initiatives to improve efficiency and scalability through process automation and technology integration.
- Oversee end to end milestone calendar from strategic planning, content creative, execution, in season optimization and post-mortem hindsight.
- Develop high-performing team of 5 direct reports by providing mentorship, guidance, and opportunities for professional growth.
Senior Project Manager, Site & Creative Operations
Walmart
11.2018 - 01.2023
- Drove end-to-end Fashion content process to ensure alignment across cross-functional partners from strategic planning to execution - connecting dots across Site Merchandising, Merchants, Marketing, Editorial and Creative
- Established and managed change management processes to fulfill successful project transitions
- Own Site Content Roadmap to document Fashion site strategy and track in-season optimizations
- Oversee project timelines to meet key milestones for seasonal campaigns, brand launches, weekly site updates, homepage, social and email creative
- Managed 1 direct report
Director, Creative Operations
Victoria's Secret PINK
12.2011 - 10.2018
- Managed creative process and milestone calendar for 360 launch campaigns and special projects across multi-disciplined creative team: Digital, In-Store, Specialty Print, Brand Photography, Visual Creative
- Oversaw pre and post photo shoot creative workflow, including shot list creation, asset review and facilitation of leadership reviews for all print and digital creative
- Developed and shepherded process for integration of print and digital creative services
- Managed 5 direct reports
- Participated in leadership mentor program
Project Manager
ESI Design
01.2011 - 12.2011
- Clients: Christie's, Trust for the National Mall
- Managed creative projects throughout design process, from initial brief through execution
- Communicated creative direction and objectives to design team based on internal and client feedback
- Skillfully developed and navigated aggressive project timelines; working comfortably in fast-paced environments while maintaining high attention to detail
Project Manager
Arnell Group
08.2005 - 12.2010
- Clients: Gucci, Samsung, Fontainebleau, Frank Gehry Architects, IAC, GOOP for Gwyneth Paltrow, The Home Depot
- Managed creative work flow of design studio; managed project timelines, creative resources, coordinated internal reviews and prepared deliverables for client review
- Worked directly with Chairman on new business and client presentations
- Liaised directly with client's senior executives on business communications to manage next steps on behalf of Executive Office
- Prepared content for press kits and design award submissions
- Managed 1 direct report
Education
Continuing Studies - Graphic Design
Parsons The New School For Design
New York, NYBachelor of Arts - Psychology
Yale University
New Haven, CTSkills
- 360 Project Management
- Content Planning
- Process Development
- Change Management
- Creative Asset Management
- Executive Presence
Timeline
Director, Site Content Strategy
Walmart
02.2023 - Current
Senior Project Manager, Site & Creative Operations
Walmart
11.2018 - 01.2023
Director, Creative Operations
Victoria's Secret PINK
12.2011 - 10.2018
Project Manager
ESI Design
01.2011 - 12.2011
Project Manager
Arnell Group
08.2005 - 12.2010
Continuing Studies - Graphic Design
Parsons The New School For Design
Bachelor of Arts - Psychology
Yale University