Aimee Parker
Tempe,AZ
Summary
Seasoned digital marketing specialist with 6 years' experience planning, launching and optimizing digital marketing strategies for various industries. Team-oriented leader with success in leading teams in growing brand awareness within key areas. Excited to bring talent and expertise to growing company.
Overview
8
8
years of professional experience
Work History
CEO
Precision Media And Designs
Tempe, AZ
01.2022 - Current
- Increased company revenue by 4x through aggressive new market strategies.
- Coached and guide employees to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
- Lead strategic and business initiatives to successfully grow revenue for small businesses
- Drive implementation of digital market strategies to propel small businesses forward and adapt to market changes.
- Met dynamic needs by keeping internal systems scalable and highly responsive.
- Devise new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
Social Media Marketing Manager
Sociallyin
Atlanta, GA
04.2021 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Supervised marketing and planning activities to exceed segment sales and margin goals.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Generated 40% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Digital Marketing Manager
YAM Properties
Glendale, AZ
03.2020 - 04.2021
- Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
- Developed social media initiatives and created daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones.
- Managed and developed new content for company website, app and social media platforms.
- Spearheaded social media initiatives and created digital content for Facebook, Twitter and Instagram.
- Developed improved digital content for website and social media platforms.
- Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
- Worked directly with Facebook and Instagram to create brand awareness campaigns and increase lead generation.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
- Created paid ads and optimized for conversions
- Verified client messages were answered within hours to establish quick and effective issue resolution.
Digital Marketing Coordinator
Biz IQ
Phoenix, AZ
11.2018 - 12.2020
- Identified trends through assessment of competitor activities.
- Tracked website analytics and reported findings to clients.
- Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
- Planned, implemented and maintained successful SEO strategies.
- Demonstrated self-reliance by meeting and exceeding workflow needs.
- Performed site evaluations, customer surveys and team audits.
- Collaborated with content contributors to build optimization strategies.
- Managed customer digital marketing strategies to meet client goals and objectives.
Paid Ads Lead Specialist
Loud Rumor LLC
Scottsdale, AZ
11.2019 - 03.2020
- Collaborated with content contributors to build optimization strategies.
- Created paid ads for clients to run on Facebook and Instagram platforms, achieving high ROI.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Developed scripted ad content to enhance client marketing strategies.
- Promoted content through advertising on specific social media networks to reach target audience.
- Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy.
- Created and published quality original content on selected social media networks to communicate company message.
Marketing Account Manager
Simplicity Financial Marketing
Scottsdale, AZ
02.2015 - 11.2018
- Worked with financial firm owners to coordinate marketing activities focused on successful promotion of their services.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Conferred with advertising managers to develop and implement marketing plans.
- Owned marketing campaigns from initial scope through execution and refinement.
- Trained with successful business development personnel to optimize marketing performance and learn industry.
- Wrote social media content to increase engagement with customers.
- Developed ROI-driven online and social media strategies.
- Supported SEO initiatives to improve content, keywords, and branding.
- Produced blog posts, pay-per-click ads and promotional content.
- Verified consistency in content and tone to optimize social media accounts.
Education
Bachelor of Science - Marketing
Arizona State University
Tempe, AZ12.2016
Skills
- Content strategy
- Communications
- Planning and coordination
- Social content publishing
- Pay-per-click advertising
- Social media marketing
- Business Development
- Leadership and People Development
- Corporate Strategy and Development
- Articulate Communication
- Business Consulting
- Media Relations
Timeline
CEO
Precision Media And Designs
01.2022 - Current
Social Media Marketing Manager
Sociallyin
04.2021 - Current
Digital Marketing Manager
YAM Properties
03.2020 - 04.2021
Paid Ads Lead Specialist
Loud Rumor LLC
11.2019 - 03.2020
Digital Marketing Coordinator
Biz IQ
11.2018 - 12.2020
Marketing Account Manager
Simplicity Financial Marketing
02.2015 - 11.2018
Bachelor of Science - Marketing
Arizona State University
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