Aimee Zucchetti
Fort Myers,Florida
Summary
Experienced Brand and Sales Manager in the wholesale fashion industry, consistently achieving success by delivering strong sales growth and leading a team of 15+ sales representatives. Recognized for strengthening client relationships and maximizing revenue. Dedicated to driving brand development and implementing effective sales strategies. Passionate about strategic planning and execution, with a proven track record of driving brand growth and increasing market share.
Overview
29
29
years of professional experience
Work History
Brand & Sales Manager
V. FRAAS USA, Inc.
01.2006 - Current
- Managed and purchased for the independent specialty store business (over 250 stores across the U.S.) and maintained the division’s inventory levels
- Developed and managed private label cold weather accessories for national accounts such as Federated/Macy’s, Lord & Taylor, and Bloomingdale’s home
- Acquired and cultivated new accounts to increase the company’s volume including Geoffrey Beene, Johnston & Murphy, BMW, QVC, and Orvis
- Merchandised and presented seasonal lines for market, 5 times a year
- Managed a team of 15+ independent sales reps across the U.S
- With achieving $6 million in retail sales
- Initiated new sales steam through B2B websites, Nu Order and faire.com driving revenue to $550k in one year
- Worked with design from start to final product for customer custom development as well special needs for North America Market
- Developed training manuals, product knowledge booklets, media kits, line sheets and catalogs for seasonal product lines
- Coordinated and merchandised all trade shows in New York and Las Vegas
- Hired, trained, and managed merchandisers for in-store servicing support during cold weather season
- Managed existing account list as a tool for maintaining current business as well as identifying potential growth opportunities within private label and brand expansion
Fine Jewelry Sale & Public Relations
Susan Rosen Inc.
01.2002 - 01.2006
- Developed sales support materials and marketing programs using demographic research to increase sales, broaden market share and brand identity
- Presented Collection to department stores, independent specialty stores and editors
- Ensured client satisfaction by performing all necessary follow-up
- Prospected editors to gain exposure in major publications such as: Elle, Elegant Brides, Vogue, W
- And W jewelry
- Coordinated special events, press conferences, trunk shows and in store Fashion events
- Worked in conjunction with top stylists to get exposure on 'A' list celebrities at major events such as the Grammy's
Account Executive, Agnona Division, Showing Menswear, Women's Wear, Home Furnishing Accessories
Ermenengildo Zegna Inc.
01.2000 - 01.2002
- Responsible for facilitating in store Training Seminars on Agnona product knowledge
- Managed 25 specialty stores across the country in addition to Bergdorf Goodman and 35 Saks Fifth Avenue stores
- Secured new business and initiated new product launches with executive management's vision
- Aggressively developed branding of the luxury name
- Consistently exceeded business development goals, generating more than $2 million in new revenue
- Performed monthly in store visits to meet with managers and merchandise the floor
Sales Associate, Coordinator Jones & Co., Jones Sport & Nine West Accessories Divisions
Jones Apparel Group
01.1996 - 01.2000
- Worked closely with design and production teams to create merchandising look books and new products for special promotions
- Performed 18% above sales plan three years consecutively
- Kept accurate records of daily, weekly, and monthly sales
- Processed purchase orders and necessary follow-up ensuring client satisfaction
- Presented collection to independent and specialty accounts
- Unloading excess inventory to discounters at the end of the season
Education
Bachelor of Fine Arts -
Fashion Institute of Technology
New York, NY05.1996
Skills
- Microsoft Office
- AS400
- SAP
- CRM software
- Strategic merchandising
Timeline
Brand & Sales Manager
V. FRAAS USA, Inc.
01.2006 - Current
Fine Jewelry Sale & Public Relations
Susan Rosen Inc.
01.2002 - 01.2006
Account Executive, Agnona Division, Showing Menswear, Women's Wear, Home Furnishing Accessories
Ermenengildo Zegna Inc.
01.2000 - 01.2002
Sales Associate, Coordinator Jones & Co., Jones Sport & Nine West Accessories Divisions
Jones Apparel Group
01.1996 - 01.2000
Bachelor of Fine Arts -
Fashion Institute of Technology