Aine Neithardt-Smith
Scottsdale,AZ
Summary
Dynamic social media strategist with a proven track record in campaign management and digital marketing. Expertise in cross-functional collaboration and client relationship management, ensures impactful strategies that drive engagement and brand growth.
Overview
2
2
years of professional experience
Work History
Lead Social Media Strategist & Content Creator
Envida
Phoenix, Arizona
05.2024 - Current
- Develop tailored social media strategies for forty-four high-touch clients, leveraging expertise in digital marketing, platform algorithms, and consumer behavior.
- Translate brand goals into customized, data-driven marketing tactics across Instagram, Facebook, Google Ads, and TikTok.
- Plan and execute content calendars, campaigns, and influencer partnerships to drive measurable audience growth and engagement.
- Collaborate cross-functionally with design and copy teams, providing creative direction, and overseeing the production of content.
- Educate clients on emerging social trends, platform updates, and best-in-class marketing approaches to maximize reach, engagement, and long-term brand value.
- Plan, travel to, and execute on-site photo and video shoots for clients, producing and editing exceptional visual content to use in strategies.
Influencer Marketing Assistant
The Talent Net
Melbourne , Australia
10.2023 - 05.2024
- Developed strategic influencer networking opportunities to expand collaboration reach.
- Managed campaign execution for various influencer partnerships to ensure consistency.
- Trained emerging influencers on best practices for effective audience connection.
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
Social Media Coordinator
Bronze Snake
Melbourne, Australia
10.2023 - 02.2024
- Planned and executed daily content across social media platforms, ensuring consistent brand messaging and engagement.
- Conceptualized, organized, and led photo and video shoots for the website and social channels, producing high-quality visual content.
- Edited multimedia assets to optimize performance and maintain brand standards.
- Coordinated influencer collaborations and strategic campaigns to increase brand awareness and audience growth.
Education
Bachelor of Science - Strategic Communications - Public Relations
Northern Arizona University
Flagstaff, AZ05-2023
Skills
- Proficient in Sprout Social, Canva, and Adobe Creative Suite
- Social media strategy
- Campaign management
- Digital marketing
- Cross-functional collaboration
- Client relationship management
- Paid advertising
- Marketing analytics
- Multimedia production
- Customer engagement
- Trend analysis
- KPI tracking
- SEO optimization
Timeline
Lead Social Media Strategist & Content Creator
Envida
05.2024 - Current
Influencer Marketing Assistant
The Talent Net
10.2023 - 05.2024
Social Media Coordinator
Bronze Snake
10.2023 - 02.2024
Bachelor of Science - Strategic Communications - Public Relations
Northern Arizona University