Ainsley Creamer
New York,NY
Summary
Professional business leader prepared for challenges of Senior Manager role. Combines deep understanding of business operations with commitment to driving team success and achieving significant results. Renowned for adaptability in dynamic environments and collaborative approach to problem-solving, leveraging keen analytical and decision-making skills.
Overview
10
10
years of professional experience
Work History
Senior Manager, Partnerships
Verizon
01.2024 - Current
- Managed high-stakes, cross-enterprise hospitality programs for the Super Bowl, coordinating across multiple business units and customer types
- Spearheaded the creation and logistics for House of Verizon (Super Bowl LX), a breakthrough consumer experience focused on culture, music, and fashion that served as a central hub for cross-enterprise hosting and generated significant media attribution.
- Secured and managed exclusive, money-can’t-buy access experiences for customers and prospects at tentpole events, including a VIP viewing deck at the NFL Draft and an in-stadium ”hot seat suite upgrade” at the NHL Stadium Series.
- Optimized NFL partnership deal points, actively working with teams to level up customer access and establish Verizon as a key, inventive partner in new stadium developments (e.g., Buffalo Bills).
- Oversaw multi-million dollar asset development and fulfillment across all NFL signage, ensuring brand compliance and delivery of Access, Network, and promotional animations.
- Collaborated with stakeholders to define project scopes, ensuring alignment with business needs and timelines.
Senior Manager, Experiential Marketing
Verizon
01.2023 - 01.2024
- Led strategic planning and on-site execution for all major Verizon Up sports activations across NFL, NBA, and NHL portfolios, including 15+ tentpole events.
- Directed end-to-end execution of simultaneous Q1 activations (NHL, Pro Bowl, Super Bowl 2023), skillfully juggling multiple projects simultaneously and demonstrating high dependability.
- Led the strategic planning and execution of a national NFL Tailgate Tour, managing a new agency, developing creative assets, overseeing logistics, and managing the on-site experience across 23 NFL teams to highlight the Sunday Ticket offer.
- Drove significant broadband growth and lead generation by integrating Fixed Wireless Access (FWA) Loop Qual (LQA) experiences, consistently improving upon prior-year results.
- Managed on-site draft activation for three days (~5,000 engagements, ~3,000 LQA leads, and 11 on-site sales).
- Improved event outcomes by identifying and resolving critical issues, including catching errors in reporting and proactively troubleshooting on-site activation issues
Consultant, Experiential Marketing
Verizon
01.2021 - 01.2023
- Oversaw full-cycle experiential marketing for the NFL Draft (2022-2024), managing on-site logistics, agency teams, budget, talent, and consumer/SMB hospitality.
- Supported the experiential marketing strategy for NFL, NBA, and NHL events, focusing on driving FWA demand and lead qualification (LQA).
- Managed complex multi-agency relationships and led the onboarding of new external partners for key activations.
- Spearheaded the integration of new technology and product value propositions into fan experiences, including the launch of a Snap filter with the NHL (NJ Devils) and the implementation of 5G Multi-View marketing in stadiums across the NFL portfolio.
Consultant, Sponsorships/Events (Verizon Up Super Tickets)
Verizon
01.2019 - 01.2021
- Managed customer experience for the Verizon Up Super Tickets program (2019-2020), personally managing thousands of communications during the COVID-19 pandemic and streamlining processes with vendor TicketManager.
- Reduced customer care escalation ticket ratio from 4.86% (Q1) to 1.43% (Q4) by applying customer feedback to virtual event optimization.
- Demonstrated strong fiscal management by compiling internal funding information and developing a governance process for managing flex funds across NBA/NFL teams after a leadership transition.
Administrative Assistant
Entertainment Benefits Group
11.2018 - 03.2019
Public Relations Intern
Taylor PR
02.2018 - 08.2018
Marketing Intern
Donna Degnan
11.2017 - 02.2018
Marketing Intern
Artemis Partners
10.2017 - 02.2018
Marketing Intern
BlackHouse Events
07.2017 - 08.2017
Brand Manager
Raytik
03.2016 - 03.2017
Education
Master of Science - Communications & Public Relations
Drexel University
Philadelphia, PA 05-2018
Bachelor of Arts - History, Geography Minor
The Pennsylvania State University
State College, PA 05-2013
Skills
- Experiential Strategy & Execution
- Logistics coordination for large-scale events
- Lead Generation & Customer Experience (CX)
- Customer loyalty program management
- Partnership & Sponsorship Management
- Value-driven partnership development
- Project management
- Agency operations management
- Stakeholder Communication
- Cross-Functional Collaboration
- Technical Integration
- Digital Native
- Partnership management
- Strategic planning
- Event logistics
- Cross-functional collaboration
- Stakeholder engagement
- Budget management
- Customer experience enhancement
- Brand compliance oversight
Timeline
Senior Manager, Partnerships
Verizon
01.2024 - Current
Senior Manager, Experiential Marketing
Verizon
01.2023 - 01.2024
Consultant, Experiential Marketing
Verizon
01.2021 - 01.2023
Consultant, Sponsorships/Events (Verizon Up Super Tickets)
Verizon
01.2019 - 01.2021
Administrative Assistant
Entertainment Benefits Group
11.2018 - 03.2019
Public Relations Intern
Taylor PR
02.2018 - 08.2018
Marketing Intern
Donna Degnan
11.2017 - 02.2018
Marketing Intern
Artemis Partners
10.2017 - 02.2018
Marketing Intern
BlackHouse Events
07.2017 - 08.2017
Brand Manager
Raytik
03.2016 - 03.2017
Master of Science - Communications & Public Relations
Drexel University
Bachelor of Arts - History, Geography Minor
The Pennsylvania State University