Marketing and communications professional with a proven track record in developing and executing strategic campaigns. Experienced in content creation, digital marketing, and public relations. Recognized for ability to collaborate effectively with teams and adapt to changing needs. Consistently delivers impactful results that align with organizational goals, making a reliable asset to any company.
Hi, I’m
Aisha Fatoba
Lagos,Lagos
Summary
Overview
6
years of professional experience
1
Certification
Work History
Finserve Assets Konsult Limited
Marketing Communications Associate
12.2023 - Current
Job overview
- Develop engaging and informative content related to company's financial expertise, including market updates, investment tips, educational pieces, and thought leadership articles
- Researched, refined, analyzed, and made use of relevant information in preparation of communications.
- Develop editorial calendars and monthly content plans that fit into the broader marketing objectives
- Collaborated with cross-functional teams to develop cohesive messaging across various platforms.
- Boosted social media engagement by 60% with consistent and creative content creation, increased website awareness and traffic by 40%
- Stay updated on industry regulations and evolving social media policies to maintain responsible online conduct
- Monitored promotional calendar and delivered communications and support materials to meet forecasted results.
CHAOS INSIDE
Social Media Manager/Virtual Assistant
08.2024 - Current
Job overview
- Managed five social media platforms ( Instagram, TikTok, Facebook, Pinterest, X) , ensuring a consistent brand voice and message.
- Boosted engagement rates BY 30% with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built over 10,000 loyal following on TikTok by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Coordinated more than 20 influencer partnerships, leveraging their reach to expand brand visibility.
- Curated diverse range of content, from informative blog posts, engaging videos, to cater to different audience preferences.
- Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
The Eclectic Chique
Customer Success/Communications Manager
06.2022 - 11.2023
Job overview
- Developed and executed effective communication strategies to convey the brand's message to customers
- Craft at least 30 compelling and engaging (pictures and videos) per/month content for various communication channels, including social media, email, and press releases
- Build and maintain strong customer relationships to ensure satisfaction and loyalty
- Lead and motivate a customer success and communications team, fostering a collaborative and productive work environment
- Organize and promote events, such as fashion shows, product launches, or brand activations, to engage customers and build brand awareness
- Constantly monitored and reported on media coverage, social media engagement, and event success
- Worked on collaborations with fashion influencers to create brand content and promote brand awareness
- Developed and implemented quarterly crisis communication plans to protect the brand's reputation
- Oversaw the distribution of press materials, including look books, press releases, and images
- Trained 10 junior team members in best practices for public relations and corporate communications, increasing overall department effectiveness.
- Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
- Leveraged social listening tools to stay informed about relevant industry trends and inform communication strategy adjustments as needed.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
- Enhanced brand visibility by developing and implementing strategic communication plans.
Hallo Creative
Social Media Manager
12.2021 - 08.2022
Job overview
- Crafted monthly content calendar and implemented social media strategy for companies in the oil and gas industry, as well as big pharmaceutical industry.
- Community building as well as leads sourcing via social media
- Boosted engagement rates by 60% with the creation of compelling and visually appealing content.
- Successfully built a 1000 loyal following by consistently sharing valuable content that resonated with the target audience.
- Set up posting schedules based on platform-specific analytics to maximise content visibility.
- Coordinated 10 influencer partnerships, leveraging their reach to expand brand visibility.
- Spearheaded successful influencer collaboration campaign, broadening brand exposure.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
Silky Touch Emporium
Customer Service Lead
07.2020 - 12.2021
Job overview
- Addressed daily customer inquiries, concerns, and feedback promptly and professionally
- Implemented digital marketing strategies for retaining and upselling to existing customers
- Provided 10 how-to-style demonstrations and tutorials per/month to ensure customers can look stylish in fashion numbers
- Managed approximately 30 incoming calls, at least 5 emails from customers, manufacturers and stakeholders
- Trained, oversaw, and mentored 15 team members in the Lagos and Abuja branches of the company to strengthen performance and job expertise.
- Supervised day-to-day customer service operations to provide staff with guidance and drive productivity.
- Handled escalated customer complaints professionally, ensuring prompt resolution and follow-up actions were taken as necessary.
- Established strong relationships with clients, leading to repeat business and positive feedback.
Zenith Carex Limited
Customer Service Lead
10.2018 - 10.2019
Job overview
- Resolved 30 customer service issues per/day using company processes and policies and provided updates to customers.
- Enhanced customer satisfaction by resolving complex issues and providing timely solutions.
- Trained, oversaw, and mentored ten team members to strengthen performance and job expertise.
- Handled escalated customer complaints professionally, ensuring prompt resolution and follow-up actions were taken as necessary.
- Supervised day-to-day customer service operations to provide staff with guidance and drive productivity.
- Managed 20 high call volumes per/day while maintaining a professional demeanor, resulting in increased customer loyalty.
Education
University of IlorinIlorin
B.A (Ed.) from Social Studies Education
10.2018
University Overview
Second Class Upper Hons
Skills
- Social Media Marketing
- Press release writing
- Data entry
- Project management
- Research
- Content strategy, planning and management
- Newsletters
- Graphic design
- Article writing
- Event coordination
- Excellent Problem-Solving Skills
- Email marketing
- Copywriting
Certification
ALX VA Course ( In-view)
Hobbies and Interests
Hobbies and Interests
- Researching
- Shopping
- Traveling
Languages
French
Beginner (A1)
Timeline
Social Media Manager/Virtual Assistant
CHAOS INSIDE
08.2024 - Current
Marketing Communications Associate
Finserve Assets Konsult Limited
12.2023 - Current
Customer Success/Communications Manager
The Eclectic Chique
06.2022 - 11.2023
Social Media Manager
Hallo Creative
12.2021 - 08.2022
Customer Service Lead
Silky Touch Emporium
07.2020 - 12.2021
Customer Service Lead
Zenith Carex Limited
10.2018 - 10.2019
University of Ilorin
B.A (Ed.) from Social Studies Education
ALX VA Course ( In-view)
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