Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Tools
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Aishwarya Gupta

SEO
Jersey City,New Jersey

Summary

Results-driven marketing specialist with forward-thinking approach centered on company's growth.

Overview

15
15
years of professional experience
5
5
years of post-secondary education
2
2
Certificates

Work History

Freelancer SEO Specialist

JCFamilies
Jersey City, NJ
09.2020 - Current
  • Improving organic search rankings. Improved from page 3 to Top 5 for 10+ high-competition keywords by recommending changes to website architecture, content and link building
  • Increasing organic traffic by 28% by introducing 20+ blogs focused on long-tail keywords
  • Editing blogs to reduce bounce rate from 42% to 11%
  • Editing and proofreading 120+ blogs, publish and indexed them
  • Interviewing Jersey City based business owners and featured them on the website for link building.
  • Incorporating XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Tracking, reporting and analyzing Google Analytics to drive strategy and improve user experience.
  • Researching and analyzing competitor website and advertising links to gain insight into new strategies.

Creative Entrepreneur

Spell Bathing
Jersey City, New Jersey
01.2021 - Current
  • Launched a handmade bath & body company during pandemic with a line of 5 products, 4 variants each
  • Devising and deploying digital marketing tactics to drive strategic growth and achieve revenue goals
  • Reaching out to various influencers for social media shoutout and press releases
  • Participated in more than 30+ in-person events to sell products
  • Won 2 grants worth $4,000 in 1 year
  • Regularly update and manage Wordpress website with product images, description and blogs
  • Learned and remained updated on statutory requirements and regulations.
  • Making sales, returns and financial reports in QuickBooks.

Communications Specialist

Sustainable Jersey City (SJC)
Jersey City, New Jersey
10.2017 - 03.2020
  • Increased audience engagement by 15% by developing and maintaining content calendars on a weekly and monthly basis for all media communications (social media, PR, blogs, newsletters, and presentations)
  • Designed and implemented email marketing campaigns and grew audience list by 100% in 1 year
  • Assisted in implementing 2 fundraising campaigns to raise money for various projects. Raised over $5K each for The Sharing Place Food Pantry and York Street Project in 8 months
  • Screened and interviewed new volunteers and assist with onboarding process
  • Serve on the Board and help to determine the organization's future direction

Digital Marketing Specialist

MaxBiz Technologies Ltd
Mumbai, India
09.2011 - 09.2015
  • Management of ad budgets, A/B testing ad creatives, keyword research, set up audiences and conversion optimization
  • Strategically built, managed, and optimized the PPC campaigns (search, display, and video) for better performance
  • Created tracking metrics and remarketing ads/lists for better conversion
  • Creating reports on marketing efforts including marketing and sales KPIs – views, clicks, opens, CTRs, leads, conversions, etc.
  • Managing the project plans and supporting the execution of projects and deadlines to achieve all marketing objectives in a timely manner and within established budgets

Assistant Marketing Manager

Real Estate Management Institute (REMI)
Mumbai, MH
07.2011 - 09.2017
  • Planned and strategized launch of 12 new real estate courses by assigning resources, budget and working with cross-functional teams
  • Planned marketing activities and events, including participation in 7 exhibitions and 12 conferences in one year
  • Managed creation of marketing materials/sales tools including but not limited to: company website, training materials, brochures, sell sheets, email, case studies, presentations, and other like materials.
  • In 2014, introduced digital marketing in the company by presenting the benefits and reach to the CEO and the board, hence convincing them to allocate budget and resources.
  • Devised a digital marketing strategy by running Google PPC campaigns (search, display, and video) and FB ads resulting in a 120% increase in admissions(sales)
    A/B tested ad creatives, keyword research, set up audiences and conversion optimization

Education

MBA - Marketing And International Business

Institute of Management Development And Research
Pune, India
04.2009 - 04.2011

Bachelor of Science - Computer Science

Devi Ahilya V. University
Indore, India
08.2004 - 04.2007

Skills

Search Engine Optimization

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Affiliations

Hudson County Chamber of Commerce

Certification

Google Ads Search Certificate- ID #54405483

Timeline

Creative Entrepreneur

Spell Bathing
01.2021 - Current

Freelancer SEO Specialist

JCFamilies
09.2020 - Current

Google Ads Search Certificate- ID #54405483

07-2020

Communications Specialist

Sustainable Jersey City (SJC)
10.2017 - 03.2020

Certificate in Digital Marketing

09-2015

Digital Marketing Specialist

MaxBiz Technologies Ltd
09.2011 - 09.2015

Assistant Marketing Manager

Real Estate Management Institute (REMI)
07.2011 - 09.2017

MBA - Marketing And International Business

Institute of Management Development And Research
04.2009 - 04.2011

Bachelor of Science - Computer Science

Devi Ahilya V. University
08.2004 - 04.2007

Tools

Ahrefs, Google Analytics, Google Keyword Planner, FB Business Manager, Hootsuite, Mailchimp, Canva, MS Excel

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