Aishwarya Patel

• Develop and execute the UI elements like buttons and style guide for easier product use while making prototype in Figma.
• Coordinate layout of wireframes, chips, typography, and colors for consistency throughout the mobile application.

• Design a visual hierarchy and visual noise website for the clients to ensure the design met business objectives and aligned with the overall product roadmap in WordPress, resulting in a 15% increase in online appointment bookings.
• Manage and facilitate the event program for The Harbor Club, which is for students who attended the courses.
• Organize and improve course content for 15 courses to display and make it user-friendly on Synergy Learning Institute's website, resulting in a 25% increase in website traffic and a 20% increase in lead generation.
• Worked with a team and product manager to design and develop a custom e-commerce website for a client, resulting in a 30% increase in online sales within the first three months of launch.

• Achieved 12% -16% engagement rate growth to
  XIRCL's Instagram post after creating a poster with
  the company's products.
• Designed an animation graphic reel and a carousel
  post to increase marketing rate on social media.

• Created wireframes, developing, and redesigning
  onboarding screens for new application features in
  Figma.
• Collaborated with cross-functional teams to resolve
  problems faced by target users for an early stage
  startup.
• Gathered testing needs from internal clients and
  conducted user testing sessions with the team using
  Maze to ensure smooth customer experience.
• Presented user journey and competitive analysis to
  the CEO in user research findings from surveys and
  market research to affect design systems.
• Conducted user research and created research
  approach. Interviewed two Users to build target
  persona. Identified 10 new needs in response to
  different pain points.

• Designed Neighborhood Search Platform, a map-based tool for realtors to build marketing and prospecting lists, through 3+ iterations of wireframes, prototyping, and user testing
• Leveraged insights from qualitative & quantitative research, strategized business opportunities for new features & product iterations; moreover, created and maintained UI components within the design system to establish consistency across Landvoice.
• Gained proficiency with prototyping tools in Sketch by performing independent concept UI and UX work for a new AP feature.

• Executed visual designs on digital posters, invitations, and recruitment materials for events
• Designed poster for a regional scientific meeting named “Rustbelt RNA Meeting”
• Artwork selected in school exhibition entitled “Can You See My Screen?” Links to Digital Art 1 & Digital Art 2.

Dean’s List, GPA: 3.60/4

Dean’s List, GPA: 3.10/4