AISLING McDONAGH

• Hired East coast sales team and collaborated with leadership to develop go-to-market strategy to announce Group Black to the advertising community.
• Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
• Fostered performance development of staff through ongoing coaching and mentoring on best practices.
• Contributed to 220% YOY revenue growth (2022 - 2023) by cultivating and securing new customer relationships.

• Reporting to VP Americas, managed 16 Enterprise Key Account Executives in New York City and Chicago, providing daily direction, insight, development, motivation and inspiration
• Establish strategic initiatives, KPIs and accurate revenue forecasts for senior leadership
• Use Salesforce effectively to manage over $260MM in annual business - more than half of the company's annual N.American revenue
• Work cross functionally with key partners in marketing, training, product, finance, HR, technology, legal and sales ops
• Coach and mentor a high-performing sales team
• Engage with C-suite executives to initiate conversation to then partner and drive revenue
• Realign Key Account Sales assignments and support, ensuring the right sellers in place for future success
• Constantly reading up on future forecasting trends
• Liaise with colleagues nationally and internationally in sales, marketing and research to compile internal data to external information to deliver to the sales team and drive growth
• KAE sales team revenues +12% in 2019
• KAE sales team revenues 124% to goal in 2020

• Recruited to and played key leadership role in helping the company build and scale its growing digital business by managing a national team of independent rep firms and marketers
• Conceptualized and sold Domino's evolving menu of digital offerings, with a special emphasis on native advertising, social, influencer, and experiential marketing to maximize advertising growth
• Focus on mass retail & non-endemic brands
• Clients include: The Home Depot, CB2, Amazon, Bloomingdale's, Benjamin Moore, and Diageo
• 34% increase in digital revenue YOY
• Sold in $2MM net new business (30% of digital revenue)

• Recruited to manage team of 12 NYC-based sellers for all managed and self-serve DSP business
• Developed go-to-market strategy for Tech, Retail, Mass CPG Beauty and Automotive verticals, thereby increasing revenue exponentially
• Negotiated agency rates and terms for all accounts
• Collaborated with internal programmatic team on training and sales collateral
• 36% increase in revenue YOY

• Recruited to build digital sales and marketing team to evangelize 8 iconic Hearst Women's brands
• Developed strong relationships with edit and research teams to craft custom storytelling pro- grams, thereby connecting brands with over 10 Million women monthly
• Oversaw all digital marketing, strategy and national sales efforts
• Focus on Home Tech, CPG and retail
• FY14 business +22% YOY
• 1H16 business +28% YOY

• Recruited to grow Non-Endemic business along East Coast and Midwest
• Developed go-to-market CPG, food and spirits-focused strategy and sales programs
• Prospected and closed scalable, recurring revenue deals with clients such as P&G, Diageo, Pernod Ricard, Nestlé and Kraft/Mondeléz
• Brought in $2.2MM in new business in 2013

• Pioneered, defined and developed Women's vertical offering to develop business
• 2011 business +40% YOY
• 2012 business +45% YOY

4 sales roles over 7 years at Rodale working on some of their start up & iconic titles: Organic Style, Women's Health and Prevention

Prevention: Eastern Online Sales Director

• Managed team of 8 Eastern reps and 2 sales planners
• Increased Eastern digital sales 22% YOY
• Sold Rodale's first $1MM native advertising campaign to Post Cereal

Women!s Health Magazine: Online Sales Director

• Managed national sales team of 12 reps from 7 offices to develop digital business
• 2008 revenue +48% YOY
• Surpassed 2007 online budget by 20%

Women!s Health Magazine: Food + Packaged Goods Director

• 2006 Sales Person of the Year
• 327% YOY growth

Organic Style Magazine: Sales Development and New England Manager

• Increased revenue by 146% YOY
• More than doubled retail business