Hi, I’m
AISSAM BAIDI
Princeton,TX
Summary
Perceptive Senior Business Analyst/Operations Manager with eight years driving successful business processes for digital marketing and trust and safety companies. Dedicated to maximizing the impact of key performance metrics to enhance and expand business operations. Known for leveraging both macro and micro-scale analyses to generate holistic images of ongoing business operations for immediate actionability.
Overview
8
years of professional experience
7
Certification
Skills
- Forecasting and planning
- Performance Management
- Data Analysis
- Data visualizations
- Artificial Intelligence
- Salesforce analytics studio
- Sharepoint (Microsoft) developer
- Google workspace developer
- Data modeling
Work History
Genpact
Sr. Business Analyst Manager
02.2023 - Current
Job overview
- Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
- Analyzed sales, profitability, and market conditions and presented findings in a cohesive format.
- Led cross-functional teams in the design and implementation of AI tools and solutions to enhance representative performance and streamline operational processes for advertising campaigns.
- Managed the entire lifecycle of a Green Belt and Black belt projects from initiation to completion, applying Six Sigma methodologies to improve processes and reduce costs by generating $7 million in revenue.
Genpact
Digital Marketing Operation Manager
11.2021 - 02.2023
Job overview
- Led 150-person for SMB digital marketing operation cross-departmental to develop and execute all digital and social marketing initiatives
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Boosted online engagement 30%.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Automated PowerApps/Microsoft Flow to generate dashboards and reports, identifying the bottom 10% of low-performing employees, thereby enhancing performance
Genpact
Front Line Manager
10.2019 - 11.2021
Job overview
- Monitored return on investment of online and social media marketing efforts.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations, resulting in a 15% increase in overall team performance.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Charter Communications, Spectrum
B2B Sales Specialist
06.2019 - 10.2019
Job overview
- Monitored industry trends to adapt strategies accordingly.
- Devised and implemented strategies to optimize digital marketing campaigns.
- Maintained database systems to track and analyze operational data.
- Responsible for successfully building client relationships, solution selling, closing leads, and generating new business.
- Responsible for the entire sales, from prospecting to closing the requirements and needs.
- Specialized in ad design, and paginating while maintaining a ranking in the top 5% in sales.
Majorel
Data Analyst Manager
12.2016 - 06.2019
Job overview
- Led a team of 15 analysts to streamline operational processes
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Performed root-cause analysis on data-related system problems to recommend or execute corrective action.
- Managed key tasks and resources to achieve cost, schedule and strategic growth initiatives.
- Created and automated data visualizations to present insights and tell compelling stories.
Majorel
Operation Manager
08.2016 - 10.2016
Job overview
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Evaluated employee performance by 20% and conveyed constructive feedback to improve skills.
- Opened and closed locations and monitored shift changes to uphold successful operations strategies and maximize business success.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Education
OFPPT UNIVERSITYMOROCCO
Bachelor of Science from Computer Networking And Telecommunications
07.2016
OFPPT UNIVERSITYMOROCCO
Associate of Science from Maintenance Support Computers And Networks
07.2014
Certification
- Lean Six Sigma Black Belt
- Lean Six Sigma Green belt
- ( University of Pennsylvania) - Customer analytics
- ( Google )- Foundation of project management
- ( Google )- Foundation of data, data everywhere
- ( Google )- Technical support fundamentals
- ( Cisco CCNA )- R&S Routing and Switching & R&S Introduction to Networks
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
French
Professional Working
Software
Power BI
Excel
PowerApps
Power Automate
Looker studio
Salesforce analytics studio
Timeline
Sr. Business Analyst Manager
Genpact
02.2023 - Current
Digital Marketing Operation Manager
Genpact
11.2021 - 02.2023
Front Line Manager
Genpact
10.2019 - 11.2021
B2B Sales Specialist
Charter Communications, Spectrum
06.2019 - 10.2019
Data Analyst Manager
Majorel
12.2016 - 06.2019
Operation Manager
Majorel
08.2016 - 10.2016
OFPPT UNIVERSITY
Bachelor of Science from Computer Networking And Telecommunications
OFPPT UNIVERSITY
Associate of Science from Maintenance Support Computers And Networks