AIXA MARRERO
New Port Richey, Miami,Fl
Summary
Enthusiastic, results-driven professional with several years of extensive administrative, accounting and management experience. A team player who works collaboratively, and effectively communicates with all levels of staff. History of building effective relationships with media, customers and internal stakeholders to effectively improve company image. Well-versed in public relations strategies and reputation management.
Overview
24
24
years of professional experience
Work History
Public Relations Specialist/ Local Marketing Lead
Spaulding Decon Industries FL
01.2021 - Current
- Seek and cultivate media opportunities
- Successfully develop and maintain business relationships
- Develop custom marketing strategies to suit the needs of target customers
- Educate targeted industries on our company services and core values
- Develop key follow-up strategies in order to maintain successful business relationships
- Provide customers with educational marketing materials
- Be the face of the company during adversity, effectively communicating with media
- Write press releases
- Lead & cultivate social media initiatives and campaigns
- Coordinate high level production meetings
- Create project cadence calendars
- Write blog content for our website
- Manage companies LinkedIn accounts and utilize them for outreach
- Submit timesheets for the team
- Supervise and lead local marketing efforts for franchisees
- Lead corporate recruiting efforts
- Seek procurement opportunities for the franchisees
- Pitch CEO’s book and successfully found an agent to represent her
- Content for CEO Bio
- Lead corporate volunteer efforts
- Seek and apply for opportunities to obtain corporate accolades and recognition
- Actively seek networking organizations for brand recognition
Executive Administrative Assistant
McKinsey & Co
01.2018 - 01.2020
- Provide administrative support to 4 Associate Partners
- Coordinate high level executive and client meetings
- Create project cadence calendars
- Submit expense reports
- Submit timesheets for the team
- Heavy travel coordination
- Project manage the mid/year-end review process
- Track project utilization
New Build Specialist
Royal Caribbean International
01.2016 - 01.2018
- Schedule Meetings according to Cadence
- Facilitate video conferencing needs
- Create/update overall project calendar
- Facilitate meeting agendas & meeting minutes
- Distribute/upload action items onto project management software
- Coordinate Group Travel and Itineraries
- Submit expense reports
Account Executive
Royal Caribbean International
01.2013 - 01.2016
- Content/asset management
- Manage relationships with creative agency, translation agency, print agency and global markets
- Customize brochures according to market needs
- Update deployment and deck plan changes
- Oversee project from start thru fruition
- Oversee press production
- Manage Digital brochure
Senior Secretary
Royal Caribbean International
01.2012 - 01.2013
- Managed travel arrangements and busy calendars for executives
- Create agendas, meeting minutes
- Process expense reports
- Coordinate catering for meetings
- Checked company voicemail on a daily basis and directed messages to the appropriate individuals
- Created fleet visitor requests, cruise cabin requests and created all helpdesk tickets
- Ordering of office supplies/equipment
Office Manager
Sueiras & Amador / CPA
01.2008 - 01.2011
- Assisted 2 principals and staff
- Drafting and proofreading professional engagement letters
- Organized seminars and travel arrangements
- Utilized QuickBooks for reconciliations and accounts payable
- Provided office with necessary renovations and repairs, maintenance, supply orders, etc
- Web content
- Processed tax returns and financial statements
Executive Administrative Assistant
Kaufman Rossin & Company / CPA
01.2000 - 01.2008
- Provided audit department of 44 professionals with full administrative support
- Assisted 6 firm principles and maintained partner calendars utilizing MicrosoftOutlook
- Updated client monthly account statements; mailed same including client invoices
- Maintained partner billable/non-billable hours into time-entry system
Education
L.M.T -
Florida College of Natural Health
2009
Skills
- Computer knowledge of
- Microsoft Applications (ie PowerPoint, MS Outlook and Word) and Lotus Notes
- In-depth knowledge of generating correspondences, reports and other documents
- Adept at arranging travel schedules and reservations
- Exceptional Multitasking Skills
- Exceptional Writer
- Website Copy
- Administering Social Media Accounts
- Public Relations
- Creative Strategies
- Write Press Releases
- Hiring Procedures
- Public Relations and Sales
- Effective Working Relationships
- Coordinate Events
- Pitching Media
Languages
Spanish
Native or Bilingual
Timeline
Public Relations Specialist/ Local Marketing Lead
Spaulding Decon Industries FL
01.2021 - Current
Executive Administrative Assistant
McKinsey & Co
01.2018 - 01.2020
New Build Specialist
Royal Caribbean International
01.2016 - 01.2018
Account Executive
Royal Caribbean International
01.2013 - 01.2016
Senior Secretary
Royal Caribbean International
01.2012 - 01.2013
Office Manager
Sueiras & Amador / CPA
01.2008 - 01.2011
Executive Administrative Assistant
Kaufman Rossin & Company / CPA
01.2000 - 01.2008
L.M.T -
Florida College of Natural Health
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