Aixel Parra
Hollywood,FL
Summary
Multi-talented Marketing Specialist, enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Results-oriented Marketing Specialist proficient in developing a wide range of creative marketing collateral. Able to establish clear standards and enforce protocols for consistent, high-quality results.
Creative Marketing Specialist eager to work with top clients. Bringing deep understanding of products, market conditions and customer preferences. Ready to apply skills along with years of experience to new position with long-term potential.
Development marketing strategies for different seasons. My last job, I design the strategic plan of a new product and applied, obtaining excellent results.
Multi-talented consistently rewarded for success in planning and operational improvements. Experience in policy development and staff management procedures positively impacting overall morale and productivity.
Overview
6
6
years of professional experience
Work History
Store Management
Ralph Lauren
05.2022 - Current
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Sales Associate
Polo Ralph Lauren Factory Store
10.2021 - 05.2022
- Engaged with customers to build rapport and loyalty.
- Helped customers locate products and checked store system for merchandise at other sites.
- Recommended accessories and complementary purchases to boost revenue.
- Supervised changing rooms, rehanging unwanted merchandise and supporting loss prevention initiatives.
- Greeted customers, offered assistance in finding requested items and carried merchandise to checkout line.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Accurately processed POS transactions, returning coin, currency, payment cards and receipts to customers.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Increased sales by offering advice on purchases and promoting additional products.
Waitress, Bartender
Tiesto Cafe PembrokePines
10.2020 - 07.2021
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Crafted special drink and cocktail menu items for seasonal offerings.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals and walk-in business.
- Suggested appropriate food and drink pairings to increase per-ticket sales.
Programmer of Pos System
Oss Data Inc
06.2020 - 10.2021
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
Receptionist Administrative Assistant
New Image New Life Spa
06.2019 - 01.2020
- Produced highly accurate internal and external office collateral, communications and forms such as letters and memoranda.
- Created and updated physical records and digital files to maintain current, accurate and compliant documentation.
- Prepared and distributed team-based communications to foster collaboration and enhance team morale.
- Recorded expenses and maintained accounting records in mailchimp.
- Delivered top-notch administrative support to office staff, promoting excellence in office operations.
- Managed all customer service and administrative functions including updating calendar, preparing documents and coordinating deliveries.
- Facilitated efficient communication and office operations by sorting and distributing business correspondence and packages to team members.
- Minimized interruptions for office team members by screening incoming calls and visitors.
- Designed insightful and attractive keynote and PowerPoint presentations.
- Organized daily meetings across 5 conference rooms with average of 5 participants by setting up technical needs and preparing materials.
- Transferred and directed phone calls, guests and mail to correct staff members.
Cashier/Server
Red hook bakers
01.2019 - 05.2019
- Kept drawers accurate, current and secure by checking bills for counterfeit markers, storing large bills and keeping adequate change
- Wrapped and bagged items sold to customers to protect from damage and allow for easy carry-out
- Counted cash in register drawer to balance register at beginning and end of shift
- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers
- Maintained optimal safety protections for customers and team members by addressing spills and biological concerns with speed and efficiency
- Checked prices for customers and processed items sold by scanning barcodes
- Applied knowledge to help new team members understand how to operate registers, merchandise stock and meet customer needs, maximizing group performance and maintaining high satisfaction with customers
- Verified data integrity and accuracy
- Responded to customer requests via telephone and email and effectively answered questions and inquiries
Marketing Specialist
Febeca C.A.
06.2018 - 01.2019
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion
- Developed campaigns and specific marketing strategies for clients
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Coordinated with social media, public relations and other teams to execute product introductions
- Identified appropriate marketing channels and target customers for campaigns
- Established community relationships by coordinating events to maximize marketing strategies
Marketing Analyst
SiCauchos.Com
03.2018 - 06.2018
- Analyzed business developments and monitored market trends
- Compared agency and vendor marketing expenses against established budgets
- Cultivated and managed relationships with key clients, vendors and community partners
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes
- Consulted with buying personnel to determine projected demand for products and services
- Analyzed usage patterns to understand ways in which customers used company products and services
- Collaborated with designers and the editorial team on marketing materials
Education
Bachelor of Marketing -
Universidad Jose Antonio Paez
Valencia, Carabobo2017
Skills
- Party planner and business events
- Microsoft office management
- Handling of pages, keynote, numbers
- Knowledge of programs like power bi, AFV, COMPYRE
- Proactive, dynamic, responsible, creative, orderly, teamwork, desire to learn
- Great doing teamwork
- Organizational
- Cashier, barista
- Communications management
- Strategic planning
- Scheduling
- Bartender, Server
- Installing POS System
Timeline
Store Management
Ralph Lauren
05.2022 - Current
Sales Associate
Polo Ralph Lauren Factory Store
10.2021 - 05.2022
Waitress, Bartender
Tiesto Cafe PembrokePines
10.2020 - 07.2021
Programmer of Pos System
Oss Data Inc
06.2020 - 10.2021
Receptionist Administrative Assistant
New Image New Life Spa
06.2019 - 01.2020
Cashier/Server
Red hook bakers
01.2019 - 05.2019
Marketing Specialist
Febeca C.A.
06.2018 - 01.2019
Marketing Analyst
SiCauchos.Com
03.2018 - 06.2018
Bachelor of Marketing -
Universidad Jose Antonio Paez