Aiya Raslan
Phoenix,AZ
Summary
Accomplished Sales Manager offering 7 years of experience developing and maximizing beverage sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
7
7
years of professional experience
Work History
Market Manager, Image Accounts
Bacardi USA
10.2022 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Coached sales team members in effective selling strategies and closing techniques.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Maximized customer satisfaction by effectively coordinating service delivery for 60+ customers across territory.
- Traveled to customer sites to demonstrate products, answer questions and close contracts.
- Achieved monthly sales targets consistently by pursuing new business.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
On Premise Sales Consultant
Southern Glazer’s Wine
10.2021 - 10.2022
- Managed high profile territory within Transatlantic Division
- Lead and created strategic menu placements to increase customer sales and promote supplier-identified brand sales
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- 16% territory customer increase within 2021 Q3
- 130% overall portfolio volume growth 2022 Q1
- Awarded highest Heaven Hill Distillery volume growth FY22
- Awarded Divisional Sales Award for ‘Outstanding Sales Acheivements’ in February ‘22, April ’22, and June ’22.
Market Development Manager
Swire Coca-Cola
11.2020 - 10.2021
- Managed individual client beverage portfolios while working to achieve overall corporate goals and benchmarks
- Lead and created strategic marketing to increase client sales
- 8% overall growth within assigned territory FY2021
- 30+ new clients obtained within 2021 Q1
- 40% increase in higher profit SKUs lead by incorporation of well-developed portfolios and menu placements within client accounts.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Executive assistant
Swire Coca
06.2018 - 11.2020
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
- Organized internal and external meetings including executive team visits and division meetings of 500+ attendees including brand partner sponsored events
- Minimized division P&L expenses by making internal processes more efficient
- Assisted in COVID-19 contingency plan for local Sales Centers.
Agreement Coordinator & Counselor
Grand Canyon University
09.2016 - 06.2018
- Worked with GCU Legal Counsel to create, edit, amend, renew and terminate agreements between the University and 3rd party entities
- Created and updated training documents to optimize efficiency within the department, then trained new and existing associates on new procedures
- Created, oversaw and assisted in development of notices within internal CRM program to boost communication throughout student teams within the College of study.
- Coached employees through day-to-day work and complex problems.
- Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
Education
MBA -
Grand Canyon University
Phoenix06.2021
Bachelor of Arts -
University of Oregon
Eugene, OR06.2016
Skills
- Highly motivated self-starter
- Strategic Planning
- Budget Management
- Market Research
- Brand Management
- Marketing Strategy
Languages
Arabic
Native or Bilingual
French
Limited Working
English
Native or Bilingual
Timeline
Market Manager, Image Accounts
Bacardi USA
10.2022 - Current
On Premise Sales Consultant
Southern Glazer’s Wine
10.2021 - 10.2022
Market Development Manager
Swire Coca-Cola
11.2020 - 10.2021
Executive assistant
Swire Coca
06.2018 - 11.2020
Agreement Coordinator & Counselor
Grand Canyon University
09.2016 - 06.2018
MBA -
Grand Canyon University
Bachelor of Arts -
University of Oregon