A.J. Kimbrough
Atlanta,GA
Summary
Accomplished Digital Marketing Manager with a proven track record at enhancing lead volume and sales through data analysis and strategic planning. Expert in performance marketing and problem-solving, I excel in driving awareness and efficient growth across multiple platforms, evidenced by leading strategy for national brand partnerships and optimizing paid media campaigns.
Overview
6
6
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING MANAGER, PAID MEDIA
VCA Animal Hospitals
09.2020 - 02.2024
- Increased new client lead volume by 15%, improving lead management process efficiency through administering call management software usage training for over 30 hospital managers across 7 markets
- Expanded full funnel brand reach by 10% across Meta platforms through collaboration with the Corporate Communications team to repurpose organic social content amidst brand refresh in 2022
- Spearheaded 2 national brand partnership initiatives with AvalonBay Communities and LEGOLAND, driving strategic program growth and expanding market reach in over 5 markets
ACCOUNT MANAGER
Rakuten Advertising
09.2018 - 09.2020
- Exceeded new enterprise account's affiliate sales by $2MM, driving $23.9MM in the program's inaugural quarter
- Increased quarterly return on investment by 20% for a top-tier enterprise account by partnering with the Analytics team to develop and test new product tools for a group of top revenue-driving clients
- Produced 4 events and 4 charitable projects that increased employee engagement by over 120% through leading the regional employee resource group's team of 5 for 2 years
ACCOUNT SPECIALIST
Rakuten Advertising
10.2017 - 09.2018
- Increased brand awareness and e-mail click-through rates by over 7% through crafting engaging newsletter content, and leveraging open rate analyses to maximize revenue and amplify brand awareness at scale
- Pioneered 3 new processes using BOX, Google Docs, and Smartsheet, streamlining workflow, increasing team efficiency, and enhancing collaboration across multiple projects
Education
Bachelor of Arts - Business Administration (Marketing)
Morehouse College
Atlanta, Georgia05.2014
Skills
- Account Management
- Data Analysis
- Google Analytics
- Performance Marketing (Affiliate & Display Ads)
- Problem-Solving
- Social Media
Certification
- Google Ads Display Certification (2023)
- General Assembly Digital Marketing Certification (2021)
Timeline
DIGITAL MARKETING MANAGER, PAID MEDIA
VCA Animal Hospitals
09.2020 - 02.2024
ACCOUNT MANAGER
Rakuten Advertising
09.2018 - 09.2020
ACCOUNT SPECIALIST
Rakuten Advertising
10.2017 - 09.2018
- Google Ads Display Certification (2023)
- General Assembly Digital Marketing Certification (2021)
Bachelor of Arts - Business Administration (Marketing)
Morehouse College
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