A. J. Pignataro
Brooklyn,NY
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Pillar
06.2021 - 12.2022
- Strategized, developed and managed paid digital marketing across AdWords, Instagram, Facebook and Reddit, managing a monthly budget of $2000 and returning $13000 monthly
- Created reporting around paid marketing funnels, and leveraged this to incrementally improve conversion rate by 230%
- Launched SEO campaigns for high volume and long-tail keywords, generating 2000 unique monthly visitors
- Submitted 32 detailed reports to management that summarized 10 successful KPIs, such as lead generation & conversion rates
- Side project: utilized software development skills to create web scraping software for lead generation
Sales & Marketing Intern
Pillar
06.2020 - 08.2020
- One of the first employees for Pillar
- Assisted with sales and marketing efforts, including cold calling prospective clients & top of funnel marketing for online advertising
- Set up and configured Google Analytics and Google Tag Manager for numerous website pages
- Developed social media marketing strategies across Facebook, Instagram, Twitter and LinkedIn
- Reported on and analyzed sales and marketing data, in collaboration with supervisor
Hardgoods Salesman
REI
06.2019 - 05.2021
- Ensured customers received quality service within all facets of interaction
- Maintained an average membership conversion rate of 35%; store average was 24%
- Configured customer service and sales skills to assist in meeting storewide sales goals
- Consistently was a store-wide top performer in membership conversions
Event Coordinator
Phi Kappa Tau
09.2018 - 12.2020
- Oversaw financial budget for outreach events, ensuring events remained within budget & distributing funds from the treasury as necessary
- Organized and executed various fraternal events, acting as a liaison with external venues and vendors, up until The Pandemic started & events could no longer be hosted
Education
Bachelor of Science - Business Administration
Chapman University
Orange05.2021
Skills
- Google Ads
- Meta Business,
- SEO
- PPC
- Landing Page Optimization
- Multi-Channel Marketing
- Campaign Management
- Market and Customer Segmentation
- ROI
- Data Analysis (Excel, Python)
- Risk Analysis
Essential Skills
- Personability
- Adaptability
- Attention to Detail
- Conflict Resolution and Management
- Dependability
- Verbal and Written Communication
- Curiosity
- Ambition
Timeline
Digital Marketing Specialist
Pillar
06.2021 - 12.2022
Sales & Marketing Intern
Pillar
06.2020 - 08.2020
Hardgoods Salesman
REI
06.2019 - 05.2021
Event Coordinator
Phi Kappa Tau
09.2018 - 12.2020
Bachelor of Science - Business Administration
Chapman University
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