Aja Luciani
Houston ,TX
Summary
Motivated luxury sales professional looking to further develop my skills in the marketing industry with proven record of boosting sales and customer loyalty through individualized service with resourceful skill in learning customer needs. Committed to strengthening customer experiences with positivity and professionalism.
Overview
5
5
years of professional experience
Work History
Marketing Representative
Crush City Innovations
08.2023 - Current
- Communicating closely with clients to develop a comprehensive understanding of each client account.
- Devising an integrated marketing campaign strategy and timeline; execute the necessary marketing mix throughout the event/promotional cycle.
- Initiate and maintain marketing plans, task tracking, creative directives and editing requests.
- Creating and managing marketing campaigns for each client.
- Track and analyze statistics; constantly be on the lookout for ways to improve the business.
- Preparing post-campaign recap analysis.
- Provide promotional information to customers attending our campaigns.
- Help answer questions and or concerns about our clients and their products.
Retail Assistant
Michael Kors
08.2022 - 07.2023
- Providing thoughtful insight and customer service in line with luxury customer service standards
- Building meaningful relationships and staying in touch with customers to create a clientele in a black book
- Understanding each customer's needs and style that exceed customer's expectations
- Helping customers complete purchases, join rewards programs to promote loyalty, satisfaction and sales numbers
- Reviewing weekly sales and monitored price changes
- Processing POS transactions and operations
- Creating merchandise displays and floorsets
- Performing daily tasks including transferring merchandise,inventory control, markdowns, and stocking
Executive Intern
Shoppes at College Hills
06.2021 - 08.2021
- Overshadowed and acquired a knowledge of each department
- Execute and planned an event in the cosmetics department
- Accomplished credit authorizations and account lookups
- Examined merchandising guidelines, constructed social media marketing, monitored social media posts
- Assembled visuals on the mannequins to display on the sales floor
- Examine scheduling and staffing
- Review daily sales
Retail Associate
Von Maur, Shoppes at College Hills
11.2019 - 08.2021
- Fulfilled all retail associate duties in a high-end sales outlet while assisting customers in finding the right product
- Maintained high-level product knowledge
- Built customer loyalty through building stronger relationships
Social Media Marketing Manager
Illinois State University
01.2019 - 05.2019
- Supporting grassroots marketing, events, partnerships, local PR, community research and content creation to grow awareness for Bumble as a mission-driven platform and brand
- Built awareness around key programming and events to drive participation and attendance
- Connected with student leaders, trendsetters, and influencers on campus to drive awareness for Bumble
- Magnified Bumble through social media presence to create unique conversations about the brand via our marketing outlets.
Education
Bachelor of Applied Science And Technology - Fashion Merchandising
Illinois State University
Normal, IL05.2022
Skills
- Sales
- Clienteling
- Luxury Goods
- Communication
- Google Analytics
- Customer Service
- Product Knowledge
- Visual Merchandising
- Merchandise Planning
- Social Media Marketing
- Client Relationship Building
Timeline
Marketing Representative
Crush City Innovations
08.2023 - Current
Retail Assistant
Michael Kors
08.2022 - 07.2023
Executive Intern
Shoppes at College Hills
06.2021 - 08.2021
Retail Associate
Von Maur, Shoppes at College Hills
11.2019 - 08.2021
Social Media Marketing Manager
Illinois State University
01.2019 - 05.2019
Bachelor of Applied Science And Technology - Fashion Merchandising
Illinois State University
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