Aja Walker
North Brunswick,NJ
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
Work History
Marketing Assistant
New Jersey Urology
09.2023 - Current
- Established a social media presence for a Urology office with a team of 5 doctors and more than 50 employees
- Monitored all social media platforms, including LinkedIn, Facebook and Instagram
- Wrote internal and external communications on events, awareness days, and other significant topics
- Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement
Social Media Specialist
IGT
04.2022 - 06.2023
- Collaborated with cross-functional teams to develop and implement market research strategies and content across multiple platforms
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Managed influencer partnerships by negotiating contracts terms and tracking campaign performance metrics
- Tracked key performance indicators to measure success of campaigns
Account Coordinator
Smithsolve
08.2021 - 04.2022
- Organized meetings for executives and coordinated availability of conference rooms for participants
- Streamlined communication between clients and internal teams for seamless project execution
- Collaborated with creative teams to develop compelling advertising campaigns tailored to clients'' needs
- Facilitated weekly status reports, project documentation and client billing
Education
Bachelor of Arts - Communication Studies
Montclair State University
Montclair, NJ05.2021
Associate of Arts - Communications
Middlesex County College
Edison, NJ05.2019
Skills
- Campaign Development
- Project Management
- Meltwater
- Adobe Creative Cloud
Timeline
Marketing Assistant
New Jersey Urology
09.2023 - Current
Social Media Specialist
IGT
04.2022 - 06.2023
Account Coordinator
Smithsolve
08.2021 - 04.2022
Bachelor of Arts - Communication Studies
Montclair State University
Associate of Arts - Communications
Middlesex County College