Aja Wall
Summary
With over 10 years of dedicated experience in the advertising industry, I specialize in coordinating and optimizing high-volume advertising campaigns across diverse platforms.
My expertise lies in streamlining workflows, enhancing interdepartmental communication, and ensuring timely and efficient delivery of projects. I am also recognized for my strong organizational skills, meticulous attention to detail, and unwavering commitment to delivering high-quality results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Traffic Coordinator (Freelance)
Havas Creative
Chicago, IL
09.2023 - 12.2023
- Collaborated with internal teams and external vendors to ensure the timely delivery of creative assets, including out-of-home (OOH) advertisements, posters, brochures, and bus stop ads. Responsibilities included scheduling weekly client and team meetings, tracking instructions and deliverables, and reporting on asset status.
- Performed daily quality assurance checks on all outgoing materials to ensure accuracy and adherence to client specifications, which contributed to a significant reduction in errors and an increase in overall client satisfaction.
- Maintained an organized database of project files and documentation and created and managed Excel checklist sheets to enhance organizational efficiency. Proficient in using SharePoint, Google Docs, Adobe Suite, and Slack/Teams for streamlined communication and project management.
Traffic/Ad Operations Manager
HLK
06.2021 - 01.2023
- Managed multiple high-profile accounts concurrently, including automotive, retail, and pharmaceutical clients. Ensured the seamless execution of TV, radio, print (OOH), and digital campaigns by coordinating various elements of the campaigns.
- Implemented process improvements that led to a 20% increase in the on-time delivery of creative assets, enhancing overall efficiency and reliability.
- Acted as a liaison between creative, production, and account teams to ensure alignment on project goals and timelines, promoting a cohesive workflow and minimizing misunderstandings.
- Oversaw the complete traffic lifecycle, including the creation of project timelines, logging buy activity, and managing clearance processes, ensuring all aspects of the campaigns were executed smoothly and on schedule.
- Designed and introduced new tracking mechanisms to improve project oversight and accountability, contributing to better management of assets and deadlines.
Senior Associate - Broadcast Traffic
RPA
06.2018 - 06.2021
- Managed the traffic process for multiple campaigns simultaneously by liaising with account teams, creative agencies, and vendors, leading to a 25% increase in client satisfaction scores through improved communication and project management.
- Efficiently managed clearance reports with national networks, ensuring that all creative content adhered to compliance standards and regulatory requirements.
- Conducted weekly status meetings to review project progress and identify and address potential bottlenecks, ensuring projects stayed on track and within deadlines.
- Applied industry best practices to traffic management, resulting in enhanced efficiency and a notable reduction in errors.
- Developed and maintained comprehensive project documentation, including timelines, traffic instructions, and invoicing, ensuring all project details were accurately recorded and easily accessible.
Education
Bachelor of Arts - Fine Art
Cal State Long Beach
Long Beach, CACertification - UX/UI Design
UC Berkley
Berkley01.2024
Skills
- Solution Prototypes
- Wireframing and Prototype Design
- UX Performance Analysis
- User Experience Testing
- Website Architecture
- Creative and Innovative
- Visual Design
- Team Collaboration
- Data Tracking
- Report Writing
- Traffic Routing
- Deadline Coordination
- Critical Thinking
- Workflow Configuration
- Recordkeeping Accuracy
- Month-End Billing
- Project Coordination
- Department Development
- Efficient Routing
- Traffic Management
- Procedure Optimization
- Documentation Skills
- Data Entry
- Client Meetings
Certification
- UX/UI Bootcamp - July 2023 - Jan 2024
Timeline
Traffic Coordinator (Freelance)
Havas Creative
09.2023 - 12.2023
Traffic/Ad Operations Manager
HLK
06.2021 - 01.2023
Senior Associate - Broadcast Traffic
RPA
06.2018 - 06.2021
Bachelor of Arts - Fine Art
Cal State Long Beach
Certification - UX/UI Design
UC Berkley
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