Aja Wall

• Client & Traffic Management: Main contact for the General Motors account, overseeing the efficient coordination of advertising deliverables and ensuring alignment across internal teams and external stakeholders.
• Ad-ID Organization & Spot Tracking: Created a comprehensive Ad-ID organization chart to streamline tracking and management of spot deliveries across multiple campaigns and brands.
• Broadcast Liaison & Instruction Delivery: Act as key liaison between General Motors and TV stations to ensure timely and accurate delivery of traffic instructions, enhancing broadcast efficiency.
• Creative Agency Coordination: Collaborates with multiple creative agencies to manage production schedules and enforce delivery timelines, ensuring seamless execution of media assets.
• Issue Resolution & Workflow Optimization: Maintained consistent workflow by proactively resolving scheduling conflicts and last-minute client requests, minimizing delays and ensuring project continuity

• Collaborated with internal teams and external vendors to ensure the timely delivery of creative assets, including out-of-home (OOH) advertisements, posters, brochures, and bus stop ads. Responsibilities included scheduling weekly client and team meetings, tracking instructions and deliverables, and reporting on asset status.
• Performed daily quality assurance checks on all outgoing materials to ensure accuracy and adherence to client specifications, which contributed to a significant reduction in errors and an increase in overall client satisfaction.
• Maintained an organized database of project files and documentation and created and managed Excel checklist sheets to enhance organizational efficiency. Proficient in using SharePoint, Google Docs, Adobe Suite, and Slack/Teams for streamlined communication and project management.

• Managed multiple high-profile accounts concurrently, including automotive, retail, and pharmaceutical clients. Ensured the seamless execution of TV, radio, print (OOH), and digital campaigns by coordinating various elements of the campaigns.
• Implemented process improvements that led to a 20% increase in the on-time delivery of creative assets, enhancing overall efficiency and reliability.
• Acted as a liaison between creative, production, and account teams to ensure alignment on project goals and timelines, promoting a cohesive workflow and minimizing misunderstandings.
• Oversaw the complete traffic lifecycle, including the creation of project timelines, logging buy activity, and managing clearance processes, ensuring all aspects of the campaigns were executed smoothly and on schedule.
• Designed and introduced new tracking mechanisms to improve project oversight and accountability, contributing to better management of assets and deadlines.

• Managed the traffic process for multiple campaigns simultaneously by liaising with account teams, creative agencies, and vendors, leading to a 25% increase in client satisfaction scores through improved communication and project management.
• Efficiently managed clearance reports with national networks, ensuring that all creative content adhered to compliance standards and regulatory requirements.
• Conducted weekly status meetings to review project progress and identify and address potential bottlenecks, ensuring projects stayed on track and within deadlines.
• Applied industry best practices to traffic management, resulting in enhanced efficiency and a notable reduction in errors.
• Developed and maintained comprehensive project documentation, including timelines, traffic instructions, and invoicing, ensuring all project details were accurately recorded and easily accessible.