Ajay Kumar.S
Bangalore ,Karnataka
Summary
Results-driven, I excelled at Valueleaf Services, managing over $40 million in programmatic media buys monthly and leading a team to surpass KPIs. As an expert in Programmatic Advertising and Team Management, I blend analytical prowess with strong partner relations, consistently enhancing campaign performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager Programmatic Ads
Valueleaf Services Ind Pvt Ltd
01.2023 - Current
- Responsible for overall daily operations and campaign management of internal programmatic media buying and data management.
- Within six months, I was promoted to Team Leader, managing a team of six campaign managers.
- Managed over $40 million a month in programmatic media buys.
- Strategically planned, budgeted, and executed across programmatic video, OTT/CTV, mobile video, display and native display
- Managed relationships with external vendors and ad-tech partners from onboarding through activation and daily optimization.
- Coordinated with the creative team to generate dynamic marketing content and communication tools for marketing campaigns.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- As Valueleaf is a performance-based agency, most of the campaigns I worked on were performance-centric.
- I enhanced my Search Arbitrage knowledge and collaborated with multiple feed providers. I took charge of onboarding these providers and consistently generated over $5,000 in monthly revenue.
Digital Marketing Intern
Digital Academy 360
07.2022 - 09.2022
- Hands-on experience in creating Social Media Calendar
- Worked on Quora posts for 'Clayworks - https://clayworks.space/' to increase traffic for website
- Worked on Social Book Marking for the clients 'Clayworks' & 'Cherubs Montessori School'
- Prepared Google Ad Copies according to their requirement
Conference Administrator
Intrado (Formerly West Unified Communications),
03.2016 - 02.2018
- Executing audio conferencing events on bridge.
- Monitoring events to make sure event is executed flawlessly.
- Solved issues quickly and effectively to ensure client satisfaction. Worked flexible hours across night, weekend and holiday shifts.
- Maintained excellent attendance record, consistently arriving to work on.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
Sr. Customer Associate
Ways2Save Consultancy Pvt Ltd,
10.2014 - 03.2016
- Over 3 years 10 months of experience in Business Development and Client Relationships.
- Over 4 years and 3 months of experience in handling events for high profile clients.
- Good Communication, Reporting, and Analysis.
- Excellent communication and customer management skills. Recommended products to customers, thoroughly explaining details.
Education
Diploma in Digital Marketing -
Digital Academy 360
Bangalore 07.2022
Per University -
Siddhartha Pu Collage
Bangalore 05.2015
SSLC -
Little Angels Modern High School
Bangalore 05.2017
Skills
- Programmatic Advertising
- Programmatic Media Planning
- Campaign Analytical
- Campaign Strategies
- Customer Interaction
- Partner Management
- Team Management
- Media Planning
- Search Arbitrage
- Data Analytics
Certification
- Edge Academy Certified: Marketing Foundation (Trade Desk)
- Google AdWords
- Google Analytics
- Display & Video 360
- Digital Academy 360 -Fundamentals of Graphic Designing & Fundamentals of Content Writing
Timeline
Manager Programmatic Ads
Valueleaf Services Ind Pvt Ltd
01.2023 - Current
Digital Marketing Intern
Digital Academy 360
07.2022 - 09.2022
Conference Administrator
Intrado (Formerly West Unified Communications),
03.2016 - 02.2018
Sr. Customer Associate
Ways2Save Consultancy Pvt Ltd,
10.2014 - 03.2016
Diploma in Digital Marketing -
Digital Academy 360
Per University -
Siddhartha Pu Collage
SSLC -
Little Angels Modern High School