Ajibola Awojobi
Lewisville,USA
Summary
Dynamic Senior Marketing/Product Manager with over a decade of experience leading product and project management initiatives in the fintech, digital solutions, and healthcare industries. Proven track record of driving global sales and executing data-driven marketing strategies to meet tight timelines and resource challenges. Expert in managing cross-functional teams, optimizing go-to-market strategies, and ensuring alignment with customer needs and market trends. Passionate about integrating AI and machine learning into product marketing to achieve sustained growth and optimization. Results-driven marketing manager with 12 years of progressive experience in managing full product life cycles. Driven Product Marketing Manager skilled in demonstrated over 12 years of Innovative and strategic with a drive for increasing product visibility through marketing expertise. Aiming to apply expertise in brand visibility and product performance to perpetuate the company's growth and development.
Overview
2
2
years of professional experience
Work History
Senior Product Marketing Manager
Baaraku LLC
, USA
03.2022 - 07.2024
- Expanded Baaraku.io's market reach to over 15 countries, achieving a 35% increase in revenue through strategic market research and competitive analysis
- Led a multi-channel marketing approach, integrating email marketing, social media, SEO/SEM, and content marketing, resulting in a 40% increase in lead conversion rates
- Refined product positioning and messaging, aligning with market trends and customer needs, leading to a 50% increase in product adoption
- Managed cross-functional teams to optimize product performance and user experience, ensuring seamless product launches and go-to-market strategies.
Founder
BorderPal
, USA
03.2022 - 07.2024
- Led the development and launch of BorderPal, empowering entrepreneurs to launch remittance companies, driving 60% growth in the user base within the first year
- Secured partnerships with 50+ financial institutions, increasing transaction volumes by 75%
- Enhanced user satisfaction by 30% through continuous product improvement driven by customer feedback and analytics.
Co-Founder & Product Lead
BetaSMS Solution Inc.
Texas, USA
02.2022 - 02.2023
- Co-led the development of an A2P messaging platform, expanding service to over 35,000 customers across Nigeria and Ghana
- Increased sales by 40% through targeted marketing strategies tailored to the financial and government sectors.
Education
Certificate - School Management and Leadership
Harvard Business School
01.2020
BSc - Urban and Regional Planning
University of Lagos
01.2009
Skills
- Programming: HTML, CSS, C, Ruby on Rails
- CMS & Forums: WordPress, Joomla, Opencart, Prestashop
- Web Analytics: Google Analytics, Ahrefs, SEMrush, Moz, Serpstat
- Internet Advertising: Google AdWords, Facebook Ads, LinkedIn Ads
Websites
Personal Information
Title: Senior Marketing/Product Manager
Timeline
Senior Product Marketing Manager
Baaraku LLC
03.2022 - 07.2024
Founder
BorderPal
03.2022 - 07.2024
Co-Founder & Product Lead
BetaSMS Solution Inc.
02.2022 - 02.2023
Certificate - School Management and Leadership
Harvard Business School
BSc - Urban and Regional Planning
University of Lagos