AJIT SAGAR

Infosys Aster is a recently launched a suite of AI-amplified digital marketing services, solutions, and platforms designed to accelerate the marketing value chain for B2B and B2C brands

• US solutions lead for Infosys Aster
• Responsible for GTM, AI-powered digital marketing solutions, and presales
• Strategic advisory for digital marketing for Fortune 500 clients
• Representation in industry events, including Cannes Creative festival, ANA and others
• Collaborated with executive leadership to align departmental goals with overall business strategy
• Fostered partnership with vendors such as Adobe, Sitecore, Google, Microsoft to create joint GTM solution
• Conducted market analysis to identify emerging trends and define Aster service offerings

As head of digital marketing for our digital experience practice, I led a team of consultants in the US for strategic Fortune 500 client engagements ranging from advisory, strategy to large scale digital transformations.

RESPONSIBILITIES

• Led, managed and mentored senior consultants
• Managed revenue and growth of the consulting practice
• Directly engaged in client project ranging from strategy, blueprinting, and roadmap development to full scale digital transformations
• Defined and led AI-based solutions in partnership with vendors such as Adobe, Sitecore, OpenText, Google and others
• Provided thought leadership through workshops, representation in events and analyst interactions
• Fostered the inception of offerings and GTM for Infosys's CMO suite of offerings
• Collaborated with senior leadership to optimize resource allocation and project prioritization
• Boosted company reputation with the successful execution of high-profile projects.
• Facilitated stakeholder engagement sessions to align on vision and strategic objectives.

KEY PROJECTS

• Japanese multinational mining, forestry equipment manufacturer – led multiyear customer experience transformation program for delivering engaging experiences across consolidated B2B and B2B2C models. Delivered a revamped North America site with enhanced analytics, content supply chain, and customer data management which serves as a foundation for other geographies and businesses.
• Largest global software provider – Led assessment of campaign MarTech and marketing operations to define 13 opportunities for optimization through automation and AI enabled solutions for the content supply chain
• Leading American telecommunications company – Established a MarTech center of excellence for centralized governance, process, architecture, and optimal usage of digital marketing products for maximizing ROI
• Leading rural lifestyle retailer in the US – Led the complete digital transformation of the company’s retail online channels on a new marketing platform

Architecture lead for Infosys's System Integration practice for delivering large strategic programs across some of Infosys'skey clients in various industry verticals including financial services, insurance, healthcare, CPG, and Retail

RESPONSIBILITIES

• Led a global team of enterprise architects with a focus on digital technologies, processes, and solutions
• Led, managed and mentoring senior architects
• Directly engaged in client projects ranging from architecture strategy, blueprinting, and roadmap development to full scale digital transformations
• Focused on enterprise architecture solutions on leading marketing platforms including Adobe, Acquia, and Sitecore
• Responsible for Adobe and Sitecore alliance pipeline, solutions, GTM, and growing the Infosys digital marketing practice
• Responsible for designing and delivering an end-to-end digital private cloud-based managed services digital marketing platform

KEY PROJECTS

• ·Conglomerate of six of the world’s largest banks – Reference Platform for client onboarding
• ·British multinational pharma and biotech company – Global Digital Services marketing platform
• ·British multinational alcoholic beverage company – Centralized digital marketing platform
• ·American multinational confectionery company – Content and asset management transformation

PRIOR WORK EXPERIENCE

Principal Architect - Infosys Limited, US 2003-2012

Lead Architect – VerticalNet, US 2002-2003

Director of Engineering - Controlling Factor, US 2000-2002

Sr. Member Technical Staff - i2 Technologies, US 1997-2000

Sr. Software Engineer - DSC (Alcatel), US 1996-1997

Software Engineer - Agent Systems, US 1992-1995