Experienced merchandising and operations leader with over a decade in the apparel industry, specializing in product development, cross-functional execution, and data-driven decision-making. Built and scaled a multimillion-dollar women's clothing brand with in-house sourcing, live inventory systems, and integrated B2B/B2C sales channels. Highly proficient in Shopify, ApparelMagic, and BlueCherry Factory ERP. Skilled in turning insights into action and collaborating across teams to execute seasonal collections at scale while preserving brand integrity.