AKASH KUMAR PAL
NEW YORK CITY,USA
Summary
EX - RELATIONSHIP MANAGER - Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
5
5
years of professional experience
Work History
RELATIONSHIP MANAGER
ICICI BANK
02.2022 - 01.2023
- Acquired 4 new clients, managed an existing portfolio of
- MSME clients with a turnover of up to Rs 100 M
- Executed primary research and analyzed the data, using different sourcing techniques for lead generation
- Produced and presented pitch deck to more than 30 potential clients
- Industry Analysis done to increase competent product placement and open chances for cross-selling
- Cross-functional collaborations done with teams like CMOG, Branch-managers, product team, and Legal team for processing documents of clients and disbursing loans.
- Accommodated client queries; implemented a customer retention strategy to prevent clients from being poached by other bankers.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
Sales and Marketing Intern
GTM & SONS
05.2021 - 06.2021
- Collaborated closely with sales team to manage leads and help with proposals.
- Assisted in creating written, video and image content for marketing channels.
- Demonstrated willingness and interest in learning new tasks and skills.
- Conducted basic market research to identify customer needs.
- Managed customer expectations and helped navigate sales processes.
- Contacted prospective customers through phone calls and emails to develop business.
R&D [Intern
SCHAEFFLER INDIA
06.2018 - 07.2018
- Learned about maintenance protocols and processes
- Learned about the functioning of control panel's of manufacturing units.
Education
Master of Science - Digital Marketing and Media
Yeshiva University
New York, NY05.2024
MBA - Marketing
Symbiosis Institute of Business Management
Hyderabad, India04.2022
Bachelor of Technology - Electronics and Communication Engineering
SRM Institute of Science And Technology
Chennai. India05.2020
Skills
- Client Management Adobe Photoshop
- Adobe Premiere Pro Search Engine Optimization(SEO)
- Google Analytics
- Social Media Marketing
- Strategic Marketing
- Relationship Building and Management
- Content Creation
- Business Correspondence
- Client Engagement
Affiliations
- LaborLead - Ethnographic Research and Deep listening - Conducted ethnographic research using Reddit posts and comments to gain valuable insights into post-pregnancy back problems among mothers in the United States. Gathered insights to assess the product's growth potential in the market.
- Magal - Market Research and Facebook Campaign - Conducted primary research to define the target market for a jewelry company based in Israel, primarily targeting the USA. Developed a comprehensive marketing plan to achieve client-set goals. Executed a research-based mock Facebook campaign, resulting in the acquisition of 24 leads in just 3 days.
- Hour25.AI - Target Audience Research and Engagement Plan - Conducted primary research to identify the target audience for Hour25.AI, an innovative platform focused on helping students overcome digital stress and improve retention. Developed a customer engagement plan, emphasizing digital storytelling as a strategy.
Timeline
RELATIONSHIP MANAGER
ICICI BANK
02.2022 - 01.2023
Sales and Marketing Intern
GTM & SONS
05.2021 - 06.2021
R&D [Intern
SCHAEFFLER INDIA
06.2018 - 07.2018
Master of Science - Digital Marketing and Media
Yeshiva University
MBA - Marketing
Symbiosis Institute of Business Management
Bachelor of Technology - Electronics and Communication Engineering
SRM Institute of Science And Technology
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