Summary
Overview
Work History
Education
Skills
Timeline
Generic

Akeem Webster

Senior Specialist Of Visual Communication
Lincoln,AL

Summary

Results-driven marketing and merchandising professional with a proven track record of enhancing brand visibility and driving customer engagement at Hibbett Sports/City Gear. Skilled in developing innovative visual communication strategies that boost sales conversions and strengthen brand identity. Adept at fashion branding, problem-solving, and fostering collaborative team environments to create compelling, cohesive brand experiences.

Overview

10
10
years of professional experience

Work History

Senior Specialist of Visual Communications

Hibbett Sports/City Gear
08.2024 - Current
  • Increased brand awareness by developing and executing data-driven marketing campaigns, resulting in improved customer engagement and retention.
  • Designed and implemented targeted marketing strategies to enhance brand visibility, drive customer acquisition, and maximize ROI.
  • Partnered with merchandising teams to optimize product presentation, leading to increased sales conversion rates and improved customer experience.
  • Developed and executed in-store promotions and events, driving higher foot traffic, customer engagement, and revenue growth.
  • Enhanced visual merchandising strategies by designing compelling displays and window installations, strengthening brand identity and in-store appeal.
  • Maintained brand consistency across all marketing materials, including signage, packaging, and promotional collateral, ensuring cohesive brand representation.
  • Trained and mentored new visual merchandising team members on company standards, improving execution consistency and brand alignment.
  • Directed and collaborated on high-impact photoshoots, working closely with photographers, stylists, and models to produce compelling visual content.
  • Provided expert styling services for special events, ensuring clients achieved a polished and fashion-forward appearance.

Visual Merchandiser

Hibbett Sports/ City Gear
11.2021 - 08.2024
  • Collaborated with store managers to execute new display concepts, promotions, and store layout adjustments, enhancing customer experience and sales.
  • Monitored and maintained display inventory, adjusting merchandising strategies based on stock availability to maximize product visibility.
  • Led the installation of visual merchandising displays, ensuring accuracy, efficiency, and adherence to brand standards.
  • Styled mannequins strategically, aligning with current fashion trends and brand identity to drive customer engagement and sales.
  • Partnered with the marketing team to develop cohesive in-store promotional materials, strengthening brand messaging for special events and sales campaigns.
  • Developed detailed design documentation, including floor plans, elevations, and fixture specifications for accurate project execution.

Store Manager

Hibbett Sports/ City Gear
06.2018 - 11.2021
  • Oversaw daily store operations, ensuring efficient workflow and maintaining a clean, safe, and customer-friendly environment.
  • Managed inventory and cash control processes, optimizing stock levels, ensuring accurate financial transactions, and supporting store opening and closing procedures.
  • Supported recruitment and onboarding by assisting in hiring, training, and mentoring new staff to maintain high performance and customer service standards.
  • Executed point-of-sale procedures, overseeing opening and closing processes to ensure accurate transactions and operational efficiency.

Assistant Store Manager

Hibbett Sports/ City Gear
11.2014 - 06.2018
  • Upheld visual merchandising standards, curating an engaging and visually appealing shopping environment to enhance the customer experience and drive sales.
  • Provided coaching and training to staff on sales techniques, handling complex issues, and effectively managing difficult customer interactions, improving team performance and customer satisfaction.
  • Managed inventory control processes, ensuring efficient stock replenishment, cost management, and optimal sales floor levels to meet customer demand and maximize sales opportunities.

Education

BBA - Marketing

Auburn University
Montgomery
05.2001 -

Associate of Science -

Southern Union State Community College
Opelika, AL
05.2001 -

Skills

Customer Engagement

Brand Development and Messaging

Corporate Brand Identity

Brand Imaging Standards

New Activations

Fashion Branding Strategies

Mannequin Styling

Fashion Trend Analysis

Store Layout Design

Visual Merchandising Oversight

Visual Merchandising

Problem-Solving Abilities

Timeline

Senior Specialist of Visual Communications

Hibbett Sports/City Gear
08.2024 - Current

Visual Merchandiser

Hibbett Sports/ City Gear
11.2021 - 08.2024

Store Manager

Hibbett Sports/ City Gear
06.2018 - 11.2021

Assistant Store Manager

Hibbett Sports/ City Gear
11.2014 - 06.2018

BBA - Marketing

Auburn University
05.2001 -

Associate of Science -

Southern Union State Community College
05.2001 -

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Akeem WebsterSenior Specialist Of Visual Communication