Summary
Overview
Work History
Education
Skills
Timeline
Generic

Akhil P

Radnor

Summary

Dynamic marketing professional with extensive experience at Lincoln Financial, excelling in Salesforce and Pardot campaign execution. Proven track record in audience segmentation and cross-functional collaboration, driving campaign effectiveness and enhancing customer engagement. Adept at troubleshooting and optimizing workflows, ensuring timely delivery and impactful results in multi-channel marketing initiatives.

Overview

7
7
years of professional experience

Work History

Sr. Marketing Platform Consultant

Lincoln Financial
Radnor
03.2024 - Current
  • Led the end-to-end execution of 5–10 multi-channel marketing campaigns each week using Salesforce and Pardot, including building emails, defining journey paths, and configuring backend logic.
  • Utilized advanced Excel techniques to clean, segment, and manage audience data, ensuring compliance with targeting criteria and boosting campaign effectiveness.
  • Proactively identified and resolved campaign setup and delivery issues, communicating solutions clearly to both technical and non-technical stakeholders.
  • Partnered with marketing strategy, design, and operations teams to align campaign execution with larger business objectives and customer engagement goals.
  • Built intuitive campaign performance dashboards and reports using Excel and PowerPoint, enabling leadership to make data-driven decisions.
  • Supported enhancements to marketing platforms by participating in testing, feedback loops, and user training during system upgrades and migrations.
  • Balanced multiple campaign requests with overlapping timelines, ensuring all launches were executed on time and met quality standards.
  • Contributed to continuous improvement efforts by documenting campaign processes, sharing insights, and suggesting automation opportunities to increase team efficiency

Marketing Automation Specialist

BNSF Railway
Fort Worth
09.2023 - 02.2024
  • Collaborated with marketing teams to design and automate campaign workflows within Salesforce and Pardot, ensuring smooth execution from setup to delivery.
  • Developed backend configurations to streamline journey logic, improving campaign consistency and response times across multiple touchpoints.
  • Troubleshot campaign delivery issues in real-time, identifying root causes and implementing lasting fixes to ensure on-time deployment.
  • Enhanced audience segmentation using dynamic Excel models, boosting targeting accuracy and campaign relevance for key customer segments.
  • Connected Pardot with third-party MarTech tools and analytics platforms, enabling more insightful reporting and real-time performance tracking.
  • Created documentation and best practices for campaign setup and automation flows, supporting knowledge sharing and platform efficiency.
  • Participated in cross-functional planning sessions to align marketing automation goals with overall business and customer engagement strategies.

Marketing Solutions Engineer

BMC Software
India
08.2019 - 12.2022
  • Built and optimized backend logic for marketing platforms to support seamless automation of customer journeys and improve campaign efficiency.
  • Prepared and refined large audience lists using Excel and SQL, ensuring clean data and accurate segmentation for region-specific campaign rollouts.
  • Worked closely with global marketing and strategy teams to translate campaign goals into actionable technical workflows, ensuring consistent execution across markets.
  • Created clear documentation for campaign setups, workflows, and configurations, and developed detailed post-campaign reports using PowerPoint and Excel to share insights and performance with stakeholders.

Marketing Technology Associate

Avionics Techsys
India
06.2018 - 07.2019
  • Collaborated with marketing and development teams to support multi-channel campaigns by creating interactive email templates and backend workflows tailored to customer engagement goals.
  • Leveraged advanced Excel functions and SQL queries to organize, clean, and segment large customer datasets for highly targeted campaigns.
  • Automated customer journey processes by integrating REST APIs and connecting systems to ensure consistent messaging and timely follow-ups.
  • Maintained detailed campaign records and workflow documentation, supporting continuous improvement and smooth onboarding of future campaigns.
  • Actively contributed in Agile sprints, helping prioritize marketing tasks, troubleshoot platform issues, and ensure all deliverables met deadlines and quality standards.
  • Played a key role in deploying updates to the marketing platform, assisting in testing and rollout activities to minimize disruptions during campaign execution.

Education

Master’s - Information Science

Trine University
Detroit, MI
01.2024

Bachelor’s - Computer Science

St Marys Group
India
01.2018

Skills

  • Salesforce & Pardot Campaign Execution
  • Customer Journey Design & Backend Logic
  • Marketing Automation & Marcom Tools
  • Audience Segmentation & Data Management (Excel)
  • Campaign Troubleshooting & Problem Solving
  • Cross-Functional Collaboration
  • Platform Transition & Enhancement Support
  • PowerPoint Reporting & Documentation
  • Project & Deadline Management
  • Telecom Industry Campaign Support
  • Marketing automation
  • Performance reporting
  • Process documentation
  • Workflow optimization

Timeline

Sr. Marketing Platform Consultant

Lincoln Financial
03.2024 - Current

Marketing Automation Specialist

BNSF Railway
09.2023 - 02.2024

Marketing Solutions Engineer

BMC Software
08.2019 - 12.2022

Marketing Technology Associate

Avionics Techsys
06.2018 - 07.2019

Master’s - Information Science

Trine University

Bachelor’s - Computer Science

St Marys Group

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