AKIN MUSE
San Antonio,Tx
Summary
Senior Paid Media Leader | Digital Growth Strategist
With over 8 years of experience in digital marketing, I specialize in leading high-performing paid media strategies that deliver measurable growth in lead generation, ROI, remarketing, and demand capture. My expertise spans Google Ads, Paid Search, Meta/Facebook, Microsoft Ads, and CRM platforms, where I’ve driven consistent success for global brands, multi-location businesses, and high-growth industries.
I combine strategic leadership with hands-on optimization, leveraging automation tools like Google Performance Max to scale campaigns profitably. Throughout my career, I’ve built and guided teams, aligned marketing strategies with business goals, and transformed paid media into a key revenue driver. Known for my ability to balance vision and execution, I help organizations maximize digital impact, strengthen market presence, and achieve long-term growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SR PAID SEARCH SPECIALIST
NowOptics
06.2022 - Current
- Ensured compliance with applicable laws regarding online advertising
- Collaborated with internal stakeholders to ensure that all aspects of the campaigns were aligned with overall business goals
- Analyzed campaign performance data and identified areas for improvement in click-through rates and cost per click
- Implemented A and B testing techniques to optimize campaigns based on results
- Led a team of three specialists to develop and implement successful paid search campaigns across multiple platforms
- Performed daily maintenance of accounts including keyword expansion, bid adjustments, quality score optimization
- Monitored industry news sources regularly in order maintain up-to-date knowledge of current trends
- Partnered with third party vendors to manage campaign tracking and reporting needs
- Developed detailed plans outlining strategies for reaching desired goals and objectives within designated budgets
- Utilized various platforms such as Facebook Ads Manager, Bing Ads, and LinkedIn Ads to promote products or services online.
- Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
- Developed and optimized Google Ads campaigns to enhance brand visibility and drive targeted traffic.
SR, GOOGLE ADS MANAGER
Inbound Back Office
03.2020 - 07.2022
- Delegated tasks to team members according to project requirements and employee strengths
- Analyzed website metrics to identify areas of improvement for SEO optimization and ROI enhancement
- Performed A, B testing of ad copy, creative elements to determine effectiveness of messaging strategies
- Conducted keyword research to improve visibility in organic search engine results
- Built and ran social media campaigns, aligning with corporate brand strategy
- Conducted keyword research and competitive analysis to drive high-quality traffic to client websites.
- Created engaging copy for posts that drove traffic to the company website
- Trained junior team members on best practices for Google Ads management and reporting.
- Developed and implemented targeted Google Ads campaigns to enhance brand visibility and reach.
SR PAID SEARCH SPECIALIST
Levelwing Digital Agency
04.2017 - 05.2020
- Managed 1 million dollars monthly campaign budget, monitored performance metrics such as CTRs, CPCs and CPMs, and optimized campaigns accordingly
- Performed A, B testing of ad copy, creative elements to determine effectiveness of messaging strategies
- Conducted keyword research to improve visibility in organic search engine results
- Participated in brainstorms sessions with clients or internal teams; provided input on ideas for improving campaigns
- Implemented tracking codes for better attribution models for measuring success of campaigns across various digital channels
- Monitored competitive landscape for best practices in PPC advertising techniques and industry trends
- Oversaw the development of training materials for 4 Team members involved in paid ads
- Facilitated meetings with clients to discuss project status updates
- Produced detailed reports on key performance indicators such as impressions, conversions
- Organized events such as conferences or trade shows that promote products and services
- Trained team members on best practices for running effective campaigns
- Utilized analytics tools to measure campaign performance and make data-driven decisions
SOCIAL MEDIA SUPERVISOR
TaskUs
01.2016 - 11.2017
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities
- Utilized Instagram, YouTube, and Facebook to promote products, services, and content
- Monitored website and social media traffic
- Posted useful, creative, and timely content on social media, blogs, and websites
- Served as the main point of contact for clients, answering questions and responding to messages
- Monitored user comments and moderated activity
- Devised digital media strategies to optimize reach and engagement with content
Education
Certificate Of Completion - AI + Video Shopping Specialist
Google Academy
05-2024
Certificate Of Completion - Product Marketing
Hudspot Academy
01-2024
CERTIFICATE OF COMPLETION - Digital Marketing
Google Digital Garage
01.2020
CERTIFICATE OF COMPLETION - Strategic Studies
Hubspot Academy
California City, CA01.2020
ASSOCIATE OF ARTS - FILM AND VIDEO PRODUCTION
Motion Pictures Institute of Michigan
New Troy, MI01.2011
BACHELOR OF ARTS - HISTORY AND STRATEGIC STUDIES
University of Lagos
Lagos, Nigeria01.2009
Skills
- Leadership
- Lead Generation
- Conversion rate optimization
- Competitor analysis proficiency
- Mobile advertising expertise
- Cross-channel integration
- Go High Level
- Microsoft Excel
- Asana
- Fluency CRM
- PPC Management
- Social Media Strategy
- Audience Targeting
- Paid Search Strategy
- Facebook Ads
- Facebook Shopping Ads
- Snapchat Ads Manager
- Google Tag Manager
- Google Analytics
- Bing Ads
- YouTube Campaign
- Google AdWords
- E-Commerce Strategy
- Campaign Development
- Tableau CRM
- Keyword Research
- Social Media Platforms
- Lead Generation Campaigns
- Channel Growth Tracking
- Slack
- Click-Up
- Microsoft Teams
- Client Management
Affiliations
- BCAG Junior Bible Quiz Team
- San Antonio Food Festival
Certification
- Certified Product Marketing Manager (CPMM) - 2024
- Advanced Digital Marketing Certificate - 2022
- Social Media Certified - 2020
Timeline
SR PAID SEARCH SPECIALIST
NowOptics
06.2022 - Current
SR, GOOGLE ADS MANAGER
Inbound Back Office
03.2020 - 07.2022
SR PAID SEARCH SPECIALIST
Levelwing Digital Agency
04.2017 - 05.2020
SOCIAL MEDIA SUPERVISOR
TaskUs
01.2016 - 11.2017
Certificate Of Completion - Product Marketing
Hudspot Academy
CERTIFICATE OF COMPLETION - Digital Marketing
Google Digital Garage
CERTIFICATE OF COMPLETION - Strategic Studies
Hubspot Academy
ASSOCIATE OF ARTS - FILM AND VIDEO PRODUCTION
Motion Pictures Institute of Michigan
BACHELOR OF ARTS - HISTORY AND STRATEGIC STUDIES
University of Lagos
Certificate Of Completion - AI + Video Shopping Specialist
Google Academy
Education
other,other