AKINSOLA MUSE
San Antonio,TX
Summary
Seasoned Paid Advertising and Product Marketing Specialist with 4+ years in digital marketing. Expert in lead generation and demand capture through strategic paid advertising campaigns. Proficient in Google Ads, Microsoft Ads, Google Performance Max, and social media platforms. Skilled in marketing strategy, budgeting, A/B testing, data analytics, and BI tools including Tableau, Power BI, and Google Analytics. Committed to delivering impactful marketing results.
Overview
11
11
years of professional experience
Work History
SR PAID SEARCH SPECIALIST
NowOptics
Florida
06.2022 - Current
- Ensured compliance with applicable laws regarding online advertising
- Collaborated with internal stakeholders to ensure that all aspects of the campaigns were aligned with overall business goals
- Analyzed campaign performance data and identified areas for improvement in click-through rates and cost per click
- Implemented A and B testing techniques to optimize campaigns based on results
- Led a team of three specialists to develop and implement successful paid search campaigns across multiple platforms
- Coordinated with creative teams to create effective display ads and website content
- Performed daily maintenance of accounts including keyword expansion, bid adjustments, quality score optimization
- Monitored industry news sources regularly in order maintain up-to-date knowledge of current trends
- Partnered with third party vendors to manage campaign tracking and reporting needs
- Developed detailed plans outlining strategies for reaching desired goals and objectives within designated budgets.
LEAD, DIGITAL ADVERTISING SPECIALIST
Inbound Back Office
Newburgh, San Antonio, IN
04.2021 - 07.2022
- Delegated tasks to team members according to project requirements and employee strengths
- Assisted in budgeting activities by monitoring expenses against allocated funds; exhibiting financial acumen
- Analyzed website metrics to identify areas of improvement for SEO optimization and ROI enhancement
- Performed A, B testing of ad copy, creative elements to determine effectiveness of messaging strategies
- Conducted keyword research to improve visibility in organic search engine results
- Researched new technologies and developments in online marketing media space
- Built and ran social media campaigns, aligning with corporate brand strategy
- Created engaging copy for posts that drove traffic to the company website
- Generated content ideas to engage target audiences and increase followers.
SR PAID SEARCH SPECIALIST
Levelwing Digital Agency
Charleston, SC
05.2021 - 06.2022
- Managed budgets for campaigns, monitored performance metrics such as CTRs, CPCs and CPMs, and optimized campaigns accordingly
- Performed A, B testing of ad copy, creative elements to determine effectiveness of messaging strategies
- Conducted keyword research to improve visibility in organic search engine results
- Participated in brainstorms sessions with clients or internal teams; provided input on ideas for improving campaigns
- Implemented tracking codes for better attribution models for measuring success of campaigns across various digital channels
- Monitored competitive landscape for best practices in PPC advertising techniques and industry trends
- Oversaw the development of training materials for staff members involved in client services roles
- Facilitated meetings with clients to discuss project status updates
- Produced detailed reports on key performance indicators such as impressions, conversions.
LEAD ADVERTISING MANAGER
Regions Bank
San Antonio, TX
12.2018 - 05.2021
- Developed comprehensive plans for launching new products and services into the market
- Maintained up-to-date knowledge of the latest digital technologies related to advertising
- Managed budgeting and forecasting processes for advertising campaigns
- Identified new marketing channels to reach target audiences more effectively
- Utilized analytics tools to measure campaign performance and make data-driven decisions
- Generated ideas for promotional activities such as giveaways or contests
- Oversaw digital advertising campaigns to effectively reach targeted audiences
- Coordinated with media outlets to negotiate cost-effective ad placements
- Provided excellent customer service when responding to client inquiries or concerns
- Conceptualized new and innovative advertising strategies to increase market share
- Utilized print and digital media to help clients achieve desired results
- Analyzed industry trends and competitor activity to identify opportunities for growth
- Conducted keyword research to improve visibility in organic search engine results
- Created reports on campaign performance to track progress against goals and objectives.
SOCIAL MEDIA SUPERVISOR
TaskUs
New Braunfels, TX
01.2016 - 12.2018
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities
- Utilized Instagram, YouTube, and Facebook to promote products, services, and content
- Monitored website and social media traffic
- Posted useful, creative, and timely content on social media, blogs, and websites
- Served as the main point of contact for clients, answering questions and responding to messages
- Monitored user comments and moderated activity
- Devised digital media strategies to optimize reach and engagement with content
- Created graphics and captured original photography to develop visual assets for content.
PAID SEARCH ANALYST
Alorica Inc
San Antonio, TX
09.2013 - 12.2015
- Researched new opportunities for PPC growth in both domestic and international markets
- Monitored industry trends in order to stay ahead of the competition
- Managed budgets for multiple paid search campaigns across various platforms including Google Ads and Bing Ads
- Investigated emerging technologies related to PPC advertising platforms
- Utilized analytics tools such as Google Analytics and Adobe Analytics to track website user behavior and analyze data insights
- Performed keyword research and analysis to identify target audiences and improve ad targeting
- Regularly communicated campaign updates and results with internal stakeholders
- Created detailed reports of keyword performance for Google Ads campaigns
- Identified potential areas of improvement in existing SEM campaigns
- Implemented A and B testing techniques to optimize campaign performance
- Maintained high levels of accuracy when tracking budget expenditures for all campaigns.
Education
Certificate Of Completion - Product Marketing
Microsoft Certication
04-2024
CERTIFICATE OF COMPLETION IN DIGITAL MARKETING -
Google Digital Garage
01.2020
CERTIFICATE OF COMPLETION IN STRATEGIC STUDIES -
Hubspot Academy
01.2020
ASSOCIATE OF ARTS IN FILM AND VIDEO PRODUCTION -
Motion Pictures Institute of Michigan
01.2011
BACHELOR OF ARTS IN HISTORY AND STRATEGIC STUDIES -
University of Lagos
01.2009
Skills
- Leadership
- Microsoft Excel
- Asana
- Client Service
- Data Analysis
- Content Management
- PPC Management
- Social Media Strategy
- Audience Targeting
- Paid Search Strategy
- Facebook Ads
- Snapchat Ads Manager
- Google Tag Manager
- Google Analytics
- Twitter Ads Manager
- Facebook Ads Manager
- Bing Ads
- LinkedIn Ads Manager
- Google Editor
- DV360
- Google AdWords
- E-Commerce Strategy
- Campaign Development
- Video Content Production
- Keyword Research
- Social Media Platforms
- Online Media Campaigns
- Digital Content Platforms
- Lead Generation Campaigns
- Campaign Tracking
- Channel Growth Tracking
- Web Analytics Tracking
- Keyword Optimization
- Paid Advertising Coordination
- Consumer Behavior Research
- Performance Optimization
- Agile Methodology
Timeline
SR PAID SEARCH SPECIALIST
NowOptics
06.2022 - Current
SR PAID SEARCH SPECIALIST
Levelwing Digital Agency
05.2021 - 06.2022
LEAD, DIGITAL ADVERTISING SPECIALIST
Inbound Back Office
04.2021 - 07.2022
LEAD ADVERTISING MANAGER
Regions Bank
12.2018 - 05.2021
SOCIAL MEDIA SUPERVISOR
TaskUs
01.2016 - 12.2018
PAID SEARCH ANALYST
Alorica Inc
09.2013 - 12.2015
Certificate Of Completion - Product Marketing
Microsoft Certication
CERTIFICATE OF COMPLETION IN DIGITAL MARKETING -
Google Digital Garage
CERTIFICATE OF COMPLETION IN STRATEGIC STUDIES -
Hubspot Academy
ASSOCIATE OF ARTS IN FILM AND VIDEO PRODUCTION -
Motion Pictures Institute of Michigan
BACHELOR OF ARTS IN HISTORY AND STRATEGIC STUDIES -
University of Lagos