Alana Kiss

Craft and refine all website content to align with brand messaging and attract target audiences. Engage in networking events to establish a broad contact base for potential client projects

• Utilize Canva to create the company logo and Squarespace to develop the company website
• Initiate cold outreach to prospective clients in Washington, DC, New York City and Florida
• Crafted communications proposals for potential clients, defining clear communications objectives and strategies.

Directed social media strategy encompassing graphic design, content creation, and analytics monitoring to enhance brand visibility and engagement. Created tailored quotes for executives for use in press releases and other critical company documents. Maintained a cohesive brand identity across all marketing materials.

• Analyzed market trends and conducted competitive intelligence audits to develop optimal marketing strategies and enhance company positioning
• Led design, content, and data analysis for both internal and external company emails and newsletters
• Boosted follower count by 27% and increased engagement rate by 25% within a year
• Captured events and navigated social media for industry-related items to develop meaningful content to share with followers
• Maintained corporate website using content management systems and associated plugins.

Conducted media training sessions to educate internal teams on anticipating questions, avoiding pitfalls, and emphasizing key messages. Collaborated with teams to analyze data and trends while producing targeted messaging that resonated with key audiences

• Designed and developed 'Pitching Toolkits' for nationwide teams, comprising sample media advisories, key talking points, FAQs, and media outreach tips
• Developed media and influencer outreach strategies to secure features on CBS NY, WMAR Baltimore, Forbes, and more
• Developed media briefings for key spokespeople that included key talking points, and in-depth reporter profiles
• Managed communications among internal departments, external partners, and national media to enable consistent messaging
• Orchestrated the implementation of brand strategy and marketing communications

Monitored, analyzed, and delivered PR results on a regular basis. Defined opportunities for public relations strategy in the overall context of a client’s marketing communications plan. Cultivated new and existing contacts to provide strategic guidance on engaging with the media and other stakeholders

• Worked collaboratively with several teams to organize a Guinness-World-Record-breaking event with Ripley’s Believe it or Not! For World Pride, securing extensive global media coverage, including syndication of a TV clip throughout Europe
• Initiated and executed targeted media outreach strategies resulting in coverage across various outlets such as Newsday, The New York Times, WABC, WNYW Fox 5, Reuters, and numerous global platforms
• Managed media coverage and VIP press events for agency clients such as Caesars Entertainment, ACF Fiorentina, National Geographic Encounter, Chipotle, and The Armory Track and Field
• Analyzed client press coverage and account activity to generate yearly and quarterly PR reports
• Produced, reviewed, edited and refined content for press releases, media advisories, and media pitches
• Secured above-the-fold coverage in The New York Times for The World's Big Sleepout event in Times Square raising awareness for the global homelessness crisis.

Assisted in the development and execution of strategic public relations campaigns to promote brand visibility and enhance public perception. Engaged key stakeholders to nurture relationships and facilitate positive press opportunities. Conducted detailed research and analysis on industry trends, competitor activities, and media landscape to inform PR strategies and recommendations

• Spearheaded communication strategies for various high-profile events with national reach, garnering millions of media impressions
• Crafted, revised, and edited content for press releases, media advisories, and media pitches, resulting in features in The New York Times, JazzTimes, and various other prominent publications
• Oversaw and coordinated press activities on-site for various events, including arrangement of location shoots for international media
• Conducted media coverage analysis to produce quarterly PR reports for Board of Directors meetings
• Researched and evaluated media trends in specific topic areas
• Spearheaded and designed inaugural year-end report capturing summarizing all media coverage for Jazz at Lincoln Center.