Akshay Jain
Mason
Summary
Servant leader with 12+ years of experience in leveraging Cloud Platforms and ML algorithms to drive actionable CRM, Digital Marketing, and Category Management strategies; generated millions in incremental revenue for Fortune 500 companies. Led development programs to foster associates' professional growth, leading to increased team efficiency.
Overview
14
14
years of professional experience
Work History
Data Science Manager - Audience Marketing
The Home Depot
02.2021 - Current
- Led a team of 12 onshore and offshore Data Scientists to provide ML modeling/analytics support for audience marketing initiatives across Paid/Owned/Retail Media platforms
- Orchestrated the development of ML models in GCP, enabling strategic customer targeting and channel optimization; achieved an outstanding $20M in additional revenue growth
- Negotiated data partnership contracts with vendors to create THD's Marketing Personalization Platform, resulted in $500K in cost savings
- Conducted impactful business reviews with Senior Leaders to communicate the outcomes and potential of Data Science projects, leading to increased cross-functional collaboration
- Launched comprehensive development programs for associates, resulting in an impressive 80% reduction in attrition rate, driving team stability and boosting overall productivity.
Data Science Manager - Customer Marketing
Bath & Body Works
04.2020 - 02.2021
- Spearheaded the team to leverage PySpark, developed ML based targeting models for CRM campaigns, delivering a substantial $5M in incremental revenue
- Automated CRM and Category Insights reports using Tableau dashboards, accelerating delivery time by and providing data-driven insights for strategic decision-making.
Lead Data Scientist - Kroger Ventures
84.51
09.2018 - 04.2020
- Deployed ML models using DataRobot to identify top CPG brands with the highest growth potential for future investments
- Mentored and guided junior associates, delivering timely feedback that contributed to a 20% increase in employee engagement score, promoting a collaborative work environment.
Senior Data Scientist - Category Management
dunnhumby
04.2017 - 09.2018
- Analyzed customer data and built a robust Decision Tree model to determine optimal promotion allocation rules; drove $3M in incremental revenue
- Leveraged Python and Tableau to create actionable insights, enabling optimal assortment and effective allocation of category space, achieved a 10% increase in margin dollars.
Analytics Manager - Business Insights
Luxottica
08.2015 - 04.2017
- Implemented ML algorithms to identify key drivers impacting offline conversion and traffic; leveraged insights to streamline store operations, leading to a $2M revenue boost
- Applied advanced analytics to develop and deploy a Product Mix model; optimized product assortment in store, generated a substantial 12% increase in profitability.
Statistical Analyst - Enterprise Customer Marketing
L Brands
06.2012 - 08.2015
- Developed and implemented two-stage ML models, predicting customer response/spend behavior for CRM campaigns, leading to a 20% increase in campaign profitability
- Devised an innovative approach by integrating ML models with a coupon segmentation scheme, revolutionizing campaign effectiveness and propelling revenue growth by $4M.
Graduate Research Assistant - Department of Information Systems
Wright State University
01.2010 - 08.2011
- Built regression models to explain the drivers behind the trial, adoption, usage, and diffusion of social media.
Education
MS - Business Analytics
University of Cincinnati
Masters - Engineering Innovation and Entrepreneurship
Wright State University
B.Tech - Biotechnology
SRM University
Skills
- Machine Learning Algorithms
- Predictive Modeling
- Customer Segmentation
- Customer Journey Optimization
- Marketing Strategy
- A/B Testing
- SQL
- Apache Spark
- Python
- Google Cloud Platform
- DataRobot
- Tableau
Timeline
Data Science Manager - Audience Marketing
The Home Depot
02.2021 - Current
Data Science Manager - Customer Marketing
Bath & Body Works
04.2020 - 02.2021
Lead Data Scientist - Kroger Ventures
84.51
09.2018 - 04.2020
Senior Data Scientist - Category Management
dunnhumby
04.2017 - 09.2018
Analytics Manager - Business Insights
Luxottica
08.2015 - 04.2017
Statistical Analyst - Enterprise Customer Marketing
L Brands
06.2012 - 08.2015
Graduate Research Assistant - Department of Information Systems
Wright State University
01.2010 - 08.2011
MS - Business Analytics
University of Cincinnati
Masters - Engineering Innovation and Entrepreneurship
Wright State University
B.Tech - Biotechnology
SRM University