Akshay Tailor

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

• SEMrush
• MOZ
• Tableau

• LinkedIn | SEO for social media, 02/2022
• Google | Google analytics, 08/2021
• Hubspot | Content Marketing Certified, 04/2021 - Inbound social media strategy
• Google | Google Ads Search, 04/2021
• Hubspot | Content Marketing Certified, 03/2021 - Long-term content planning, content creation, promotion, and analysis
• Google | Certificate of Completion, 02/2021 - The Fundamentals of Digital Marketing

• Digital Marketing and Website Manager, Kenyanviews.one, Present, Create interesting and informative blogs about Kenyan travel and lifestyle, highlighting the country's rich culture and breathtaking surroundings., Successfully managed to grow the page to 28.3k, showcasing the effectiveness of content strategies and audience engagement., Responsible for developing, curating, and maintaining all website material in order to provide users with a full view of Kenya's numerous products., Use narrative and digital marketing methods to engage a growing audience and motivate travelers to discover Kenya's hidden treasures., Collaborate with a team to create and implement content ideas, delivering a consistent and engaging online presence., Implement SEO recommended practices to improve content visibility and user experience.
• Marketing Chairperson, Indian Student Association - Illinois State University, Bloomington-Normal, IL, 11/2023, Present
• MsMa International Engagement Graduate Assistant, Office of international Engagement - Illinois State University, Bloomington-Normal, IL, 09/2023, Present, Assisted during the "International Seminar Series," actively engaging in question and answer sessions and monitoring the online audience for an enriched virtual experience., Collaborated with the team on diverse programs, including events and trips, highlighting teamwork and project management skills., Played a pivotal role in student orientation and seminars, contributing to seamless transitions for new students., Managed Mentorship Adjustment and Student Ambassadors programs, fostering a supportive community and relationships., Spearheaded social media moderation, resulting in enhanced online engagement and outreach, amplifying organizational visibility., Provided essential support and resource referrals, ensuring international students' academic and personal success., Maintained effective communication, adapted to dynamic roles, and actively engaged in team activities for optimal performance.
• Sales and Marketing Intern, Epsilon3, Los Angeles, CA, 05/2022, 08/2022, Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising., Managed the delivery of digital content, including blogs, career guides, white papers, and video content for the purpose of lead generation., Created and managed email marketing campaigns to increase brand awareness and generate leads., Managed lead nurturing workflows to help convert leads to customers., Worked with admissions to achieve enrollment goals through digital marketing., Measuring and reporting on the performance of all digital marketing campaigns., Championed and managed technical aspects of the marketing automation software (HubSpot, Google Analytics, Google Ads) used to generate, distribute, and report on leads., Created and provided regular reports and data analyses using evaluation tools to help shape strategic marketing and enrollment communications., Monitored campaign efforts, evaluated trend analysis, and met key performance indicator goals., Kept updated with digital marketing trends to identify new opportunities and initiatives., Performed other duties as assigned., Had the chance of meeting teams from our clients and discuss how we can collaborate on campaigns.
• MBA Marketing Coordinator Graduate Assistant, Mennonite College of Nursing Illinois State University, Bloomington-Normal, IL, 02/2022, 05/2023, My current job requires looking into data collected over some years and making decision on how to best utilize it., The challenge I face at the moment is that of redesigning paid advertisement campaigns on Google ads as well as on Meta Ads., I am working with the director of marketing and recruiting on reporting analytics with Google analytics., I joined the marketing department and began an audit of the Google Ads and social media Ads running., I had to inspect and optimize campaigns, Ad groups and Ads to improve their performance., This led me to go through and test campaigns for paid advertising., I also created new ads for new campaigns to test other demographics.
• Senior Content Developer, Bonc International, Nairobi, Kenya, 11/2019, 07/2021, Took the responsibility of creating a brand image for the startup. I was tasked to curate and create content., My challenge as senior content developer was to come up with ideas on how to grow in the digital space., Led a team in preparing Digital Marketing workshops and coached interns through them., This included leading online center for creating content for clients., Duties included writing blogs for the website and promotions for marketing purposes., Strategized and collaborated with influencers for the company's marketing campaigns., Worked with a team and orchestrated creating social media campaigns for businesses in various markets.
• Influencer, @kenyanviews (Instagram), 07/2018, Present, As a creator and influencer, I got the firsthand experience on how to grow to a public image to popularity., Created, designed and managing website called kenyanviews.one, Carried out research on how to grow social media platforms as I trained myself on how to maintain a public image., Created content and studied analytic to push traffic to the page., Involved in many collaborations that included cross collaborations., Major goal was to build a good relationship and network with the people I worked with. I was guiding the audience on how to best experience hotels, restaurants, national parks, events, and other lifestyle-related activities.
• Sales and Marketing Intern, Serena Hotels, Kenya, 05/2019, 08/2019, Placed in the position of assisting in making sales calls., Participated in brainstorm sessions with the marketing and sales team on how to strategize., Supporting the marketing team in daily administrative tasks., Learned how to use the internal software so I can assist the team with data input to system., Answering customer queries via emails and calls on a daily basis.
• Digital marketing and social media management intern, Serena Hotels, 05/2019, 08/2019, Realized that the hotel was not doing well in the social media marketing department., Second part of the internship included assisting in the creation of written, video, and image content for marketing channels., Re-designed the company's social media (Instagram) concept which led to successful growth., Handled the social media of the hotel and also created and managed social media pages for the Herbs and Spices Pan-Asian Restaurant, successfully reaching out to people and bringing in new clients.

I am passionate about photography, and this passion is deeply intertwined with my love for travel and exploration. My journey as a photographer began with my childhood memories of family road trips and camping in the Maasai Mara in Kenya. These early experiences ignited a profound appreciation for the beauty of my homeland and inspired me to capture its diverse cultures and natural wonders.

As the founder of @kenyanviews, a platform dedicated to showcasing stunning photography and highlighting Kenya's rich culture and breathtaking surroundings, I have been able to share my vision with a global audience. I've successfully grown the page to 28.3k, a testament to the effectiveness of my content strategies and audience engagement.

In my role, I create interesting and informative blogs about Kenyan travel and lifestyle, aiming to provide users with a comprehensive view of Kenya's numerous products. I use narrative and digital marketing methods to engage a growing audience and motivate travelers to discover Kenya's hidden treasures.

Collaborating with a team, I implement SEO recommended practices to enhance content visibility and improve user experience. This combination of skills and experiences allows me to curate a consistent and engaging online presence, fostering a community that appreciates the beauty and diversity of Kenya.

Beyond @kenyanviews, I am dedicated to furthering my skills as a content developer and digital marketing professional. My photography is not only a creative outlet but also a tool to help businesses grow through social media marketing. I am excited about the future, where I can continue to explore my passions, expand my skills, and showcase the beauty of Kenya to the world through my lens.