Akshay Vig
Ottawa,Ontario
Summary
Results-driven marketing leader with over 10 years of experience in B2B SaaS demand generation. Proven expertise in developing and executing comprehensive performance marketing strategies that drive revenue growth. Adept at leading cross-functional teams, optimizing marketing funnels, and leveraging data analytics to inform decision-making. Passionate about creating customer-centric campaigns that align with sales objectives and enhance brand visibility.
Overview
9
9
years of professional experience
Work History
Technical Writer
Lexcorp
New York, New York
09.2022 - Current
- Maintained library of technical documents and manuscripts for easy access and reference.
- Collaborated with internal teams to establish effective processes for software application development.
- Developed content informed by customer feedback to enhance usability and clarity.
- Ensured compliance with ISO 9000 and IEEE Standards during technical document creation.
Marketing Manager
Digital Dive Marketing
Ottawa, Ontario
04.2020 - 04.2023
- Led a team of 5 marketers in developing and executing multi-channel demand generation strategies, resulting in a 35% increase in qualified leads year-over-year.
- Managed a $1.5M annual marketing budget, optimizing spend across paid media, SEO, and ABM campaigns to achieve a 25% reduction in customer acquisition cost (CAC).
- Collaborated with sales and product teams to align marketing initiatives with business objectives, contributing to a 20% increase in sales pipeline velocity.
- Implemented marketing automation workflows using HubSpot, enhancing lead nurturing processes and improving MQL to SQL conversion rates by 30%.
Marketing Manager
ZINation
Ottawa, Ontario
01.2018 - 05.2018
- Oversaw the implementation of a new CRM system (Salesforce), streamlining lead management and reporting processes across the marketing and sales departments.
- Developed and executed SEO strategies that improved organic search rankings, leading to a 50% increase in website traffic over 12 months.
- Initiated A/B testing protocols for landing pages and email campaigns, resulting in a 15% improvement in conversion rates.
- Conducted regular analysis of marketing KPIs, providing insights that informed strategic decisions and optimized campaign performance.
Sales Representative
Telus Mobility
Ottawa, Ontario
05.2016 - 05.2017
- Guided customers through sales cycles by actively engaging and assessing needs to recommend suitable products/services.
- Achieved new business growth through effective networking, cold calling, and social media platforms - consistently surpassed weekly sales targets by over 50% multiple times.
- Monitored personal and team KPI performance daily, contributing to strategy adjustments in team meetings.
Education
Bachelor of Media And Communication Studies - Media And Communication Studies
Brock University
St Catherines, Ontario06-2017
Skills
- CRM: HubSpot, Salesforce, Zoho
- SEO tools: Google Analytics, Google Search Console
- Email Marketing: Mailchimp, Constant Contact
- Online Marketing: Google Adwords
- General software: Microsoft Office, G Suite
- Design software: Adobe InDesign, Canva
- Market Research
- Customer Acquisition
- Data analysis
- Wordpress
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Spanish
Professional
Hindi
Professional
Timeline
Technical Writer
Lexcorp
09.2022 - Current
Marketing Manager
Digital Dive Marketing
04.2020 - 04.2023
Marketing Manager
ZINation
01.2018 - 05.2018
Sales Representative
Telus Mobility
05.2016 - 05.2017
Bachelor of Media And Communication Studies - Media And Communication Studies
Brock University
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