Akshith Lingam
New York,NY
Summary
Consultant with 2+ years of experience, expertise in loyalty program value proposition design, go-to market strategy, early month on book customer engagement strategy, customer acquisition strategy
Clients include: National banks, market-leading retail, telecom, and travel brands
Overview
3
3
years of professional experience
Work History
Associate Consultant
Mastercard
New York, NY
02.2022 - Current
- Designed a a compelling co-brand card value proposition for a market leading online travel agency, leveraging market analysis and in-depth quantitative and qualitative customer research
- Designed a robust coalition loyalty program encompassing 30+ prominent brand's within Mexico's premier retail ecosystem based on competitive landscape/industry research and data analysis of brands
- Developed a payment optimization strategy for a market leading Telecom company by mapping out customer journeys, creating a gap assessment, and providing transformative recommendations based on industry best practices and innovations within the market, generating 2.4M of value
- Developed subject matter expertise in early month on book strategy, delivering actionable recommendations to multiple major banks to enhance cardholder engagement at the outset of their journey
- Generated strategic recommendations for a prominent outdoor recreation and apparel company aimed at enhancing digital acquisition of its co-brand card, leveraging industry analysis to drive targeted growth
- Conducted an idea spark and customer research to help a national bank identify 30+ market leading features to support the design of a credit card to supplement their value portfolio (non-rewards)
Operations Excellence Consulting Intern
West Monroe
New York, NY
06.2021 - 08.2021
- Develop strategic material based on research findings from 6 ERP vendors, leveraged to inform decision making for financial systems modernization implementation projects across the organization
- Facilitated 10 scoping workshops and software demos to pinpoint essential "ability to" statement that accurately reflected the client's requirements and objectives and informed RFP development
Education
Bachelor of Science in Business - Finance, Business Analytics
Indiana University, Kelley School of Business
12.2021
Skills
- Data analysis
- Marketing
- Go-to-Market Strategies
- MS Office (powerpoint, excel)
- Customer Research
- Client Presentations
Timeline
Associate Consultant
Mastercard
02.2022 - Current
Operations Excellence Consulting Intern
West Monroe
06.2021 - 08.2021
Bachelor of Science in Business - Finance, Business Analytics
Indiana University, Kelley School of Business