Al Garcia
McDonough,GA
Summary
Goal-oriented Fixed Operations Director with demonstrated track record of success in improving operations, cost controls and customer relations. Talented communicator, decisive leader and strategic planner with 25 years of progressive experience in automotive industry.
Overview
30
30
years of professional experience
Work History
Corporate Fixed Operations Director
Landmark Auto Group
Morrow
06.2023 - Current
- Leader over 5 roof tops
- Managed all operations, including marketing, forecasting and profit and loss analysis.
- Delegated work to staff, setting priorities and goals.
- Reviewed daily financial reports for each department.
- Collaborated with other departments to ensure a seamless workflow throughout the organization.
- Developed and deepened positive relationships with team members, customers and manufacturer representatives.
- Oversaw daily operations, including scheduling, staff management, budgeting, and forecasting in the Fixed Operations Department.
- Created policies and procedures for safe work practices in the Fixed Operations Department.
Fixed Operations Director
Koons CDJR, Chevy-GMC-Toyota
Vienna
07.2019 - 06.2023
- Coached, mentored, and trained staff members on best practices within the Fixed Operations Department.
- Increased factory warranty rate an additional $8.00
- Monthly gross increase 20% plus
- Monthly CP RO count increase 4% - 8%
- Established and implemented policies, goals, forecasting and expense control
- Decreased policy 50%
- Decreased discount usage 30%
- Decreased controllable expenses 25%
- Increased CP hours per RO – 1.95 to 2.60
- Implementing processes and accountability within our management staff we were able to reduce our controllable expenses over $20,000 per month
- Reviewed financial statements, sales and activity reports, and other performance data to measure productivity and achievement and to determine areas needing cost reduction and program improvement
- 150 employees in Parts & Service
- 28 ASM’s
- 80 plus techs / 10 plus recon technicians
- 1.0 million plus labor gross
- Managed staff, preparing work schedules and assigning specific duties.
General Manager Honda/Fixed Opts Director Ford/Lincoln/Hyundai
Norm Reeves Honda Vista/Ford/Hyundai
Vista
05.2016 - 05.2019
- Implemented processes, team concepts and expectations
- Increased new and used cars 125%
- HSE and CSE above region average
- Increased F&I PVR from 1195 to 1450
- Cleaned used car inventory and implemented ICO KBB for acquisition
- Created an internet team and decreased response times from 15 hours to under 30 minutes
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Established and implemented policies, goals, forecasting and expense control
- Created pay plans for service advisors, sales managers and F&I managers to reflect gross and keep expense percentage within operating guidelines
- Installed parts matrix to capture 45% gross on CP RO’s
- Implemented daily, monthly and yearly forecast
- Norm Reeves Ford Fixed operations Director – Ford/Lincoln/Hyundai/Genesis fixed operations overcame decade of failure
- Implemented processes, procedures and culture change
- Top 3 in CSI from being at the bottom for years and collecting FCP and LCP money each month at or 80k
- Increased gross over 1.5 million per year and profitable for first time in 15 years
- Cleaned 150k of bad debit on warranty schedules and receivable schedule
- Implemented upgrade program in service lane – 30 units per month
- Warranty rate increase of $25.00 per hour due to increase of ELR ($118.00)
- Trained management staff to continue progress after my promotion to GM.
General Manager (Ford) Fixed Opts Director Tysons Toyota
Koons Ford/Koons Toyota
Falls Church
10.2010 - 04.2016
- Established and implemented departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary
- Directed non-merchandising departments of businesses, such as advertising or purchasing
- Fixed operations director
- Fixed opts director Implemented processes, procedures and benchmarks
- Increased CSI & FFV above region each month
- Increased factory warranty rate an additional $22.00
- Monthly gross increase 35% plus
- Monthly CP RO count increase 8% - 12%
- Established and implemented policies, goals, forecasting and expense control
- Decreased policy 25%
- Decreased discount usage 20%
- Decreased controllable expenses 15%
- Increased CP hours per RO – 1.30 to 2.25
- Reviewed financial statements, sales and activity reports, and other performance data to measure productivity and achievement and to determine areas needing cost reduction and program improvement
- 120 employees in Parts & Service
- 18 ASM’s
- 75 plus techs / 16 plus recon technicians
- 1.6 million gross sales per month Parts & Labor
- Managed staff, preparing work schedules and assigning specific duties.
VP Fixed Operations Director (21) Roof Tops
Bill Heard Auto Group
Columbus
07.1994 - 10.2008
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Orchestrated successful team and customer events to drive engagement, satisfaction and loyalty.
- Developed training programs that enhanced employee engagement and job satisfaction.
- Hired new managers to drive sustainable business growth.
- Oversaw daily activities of departments such as finance, marketing, sales, customer service, operations, and human resources.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Facilitated meetings among senior executives from different divisions to share best practices.
Education
Bachelor’s degree - Business Management
Southern Methodist University
01.1989
Skills
- Adjusting actions in relation to others' actions
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action
- Communicating effectively in writing as appropriate for the needs of the audience
- Talking to others to convey information effectively
- Communicating effectively in writing as appropriate for the needs of the audience
- Motivating, developing, and directing people as they work, identifying the best people for the job
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
Timeline
Corporate Fixed Operations Director
Landmark Auto Group
06.2023 - Current
Fixed Operations Director
Koons CDJR, Chevy-GMC-Toyota
07.2019 - 06.2023
General Manager Honda/Fixed Opts Director Ford/Lincoln/Hyundai
Norm Reeves Honda Vista/Ford/Hyundai
05.2016 - 05.2019
General Manager (Ford) Fixed Opts Director Tysons Toyota
Koons Ford/Koons Toyota
10.2010 - 04.2016
VP Fixed Operations Director (21) Roof Tops
Bill Heard Auto Group
07.1994 - 10.2008
Bachelor’s degree - Business Management
Southern Methodist University
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