Dynamic leader with a proven track record at Hossley Lighting & Power Solutions, driving strategic business expansion and achieving over 15% CAGR in enterprise value. Expert in collaborative team development and growth acceleration, I excel in product development and market analysis, fostering a culture of innovation and excellence.
Overview
31
31
years of professional experience
Work History
CHAIRMAN & CEO, MANAGING PRINCIPAL
Hossley Lighting & Power Solutions, LLC
Dallas / Fort Worth
10.2014 - Current
Company Overview: (Lighting manufacturers' representative agency - 100% S-Corp ESOP)
Chief Promoter of Employee-Ownership Culture as a key driver of daily value creation for the company
Executed a comprehensive, multi-year succession plan at every level of the organization to create a 'best-in-class' lighting, electrical, & controls manufacturer's rep agency that now ranks among the largest in the nation at sales generation of more than $200 Million annually
Led organic development of the company's Controls and Technology division to expand product set and offer new services to the market
Top graded initial staff of 2 and then expanded staff to 20 over 10 years
Division revenue growth has exploded at 43.52% CAGR at average OP of 34.6%
Engineered the acquisition of a neighboring manufacturer's rep agency and the simultaneous integration of two sub-contract organizations to expand the company's geographic reach from the Dallas / Fort Worth metroplex to 75% of the state of Texas, adding East TX, West TX, San Antonio, Austin, and South TX to the company's footprint
A merger with a similarly sized company in 2020 and a smaller follow-up acquisition in 2021 further expanded the company's reach to eight states and further diversified its product offering
The results of this M&A activity have generated greater +15% CAGR in enterprise value, net of the company's financing activities to address stock repurchase liability
Trusted advisor on go-to-market matters for the company's largest manufacturer relationships, as well as industry peers
Primary liaison for the company's banking and financing relationships
Company Overview: (Privately held manufacturer of indoor / outdoor asymmetric, architectural lighting products)
Brought into turnaround YOY erosion of traditional sourced lighting product sales and aggressively promoted the company's new technology in the marketplace
Responsible for all sales management, inside sales operations, business development, and marketing
Growth acceleration strategy implemented increased sales of newly introduced product from stagnant results to +15% average monthly growth
New Product Vitality Index (NPVI) grew to 34% from 6% at time of employment
(Privately held manufacturer of indoor / outdoor asymmetric, architectural lighting products)
VICE PRESIDENT - LED LIGHTING
SHARP ELECTRONICS CORPORATION
Memphis
12.2011 - 04.2013
Company Overview: (Global manufacturer of consumer electronics & appliances, copiers, solar panels, and LEDs)
Brand management leader for LED Lighting with P&L, product development, quotations, customer service, marketing, and sales responsibility for this new-business, start-up within Sharp
Developed initial vision, product specifications, contracts, warranties, terms, pricing, and successful launch for Sharp LED Lighting to enter the North American market, including an ongoing 18-month product roadmap and long-range strategic plan
Recruited engineers, product planners, initial sales management team members, and a core group of 30 independent lighting agents that covered approx
70% of US GDP to execute strategy
Traveled abroad to Japan and China to work directly with Sharp-Japan design engineers, evaluate potential contract manufacturing partners for select product categories, and to facilitate supply chain alignment with the Sharp LED components division and its strategic partners
(Global manufacturer of consumer electronics & appliances, copiers, solar panels, and LEDs)
SENIOR VICE PRESIDENT, SALES & MARKETING
USAI LIGHTING
New Windsor
07.2009 - 12.2011
Company Overview: (Privately held manufacturer of small footprint, high performance, recessed lighting products)
Recruited to manage technology shift to LED and to reposition the company for dynamic growth
Responsible for P&L, sales, customer service, quotations, warranty / technical support, product development, and marketing
Processes implemented more-than-doubled revenues over two years (from under $10 million to more than $26 million), while generating 21% EBITDA
Implemented top-grade of several agency representatives and sales managers along with placement of representation in every North American territory
Company only represented in approx 50% of the markets at time of hire
Instituted New Product Vitality Index (NPVI) metric for driving new product sales and more profitable mix
Monthly rate increased from less than 2% to +29% during tenure
Directed company's solid-state lighting product development strategy
These products won numerous awards and are recognized as top performing fixtures in their lighting category
(Privately held manufacturer of small footprint, high performance, recessed lighting products)
- manufacturer of lighting, electrical, and power systems products)
Responsible for the company's overall channel management strategy via the U.S.'s Top 200 electrical distributors (+$560 million in volume) plus numerous national account end-users, such as Wal-Mart, McDonald's, Dillard's, Publix, & Lowe's
(These accounts were an additional +$90 million in volume.)
Revitalized the Hubbell 'Alliance' Program with targeted rebate incentives and focused program elements to drive deeper market penetration with key channel partners
Partners' sales performance moved from flat / declining sales to +12% CAGR during tenure
(A division of Hubbell, Inc
- manufacturer of lighting, electrical, and power systems products)
REGIONAL VICE PRESIDENT, SOUTH CENTRAL REGION
HUBBELL LIGHTING, INC.
Dallas
05.2003 - 08.2006
Company Overview: (A division of Hubbell, Inc
- manufacturer of lighting, electrical, and power systems products)
Held primary agency sales management responsibility for $120 Million in commercial lighting sales
Assumed additional management responsibility for North Central Region in 2005 which was another $125 Million in revenue (…for total of $245 Million in sales responsibility.)
Drove sales initiatives and promotions that yielded double-digit YOY growth over three years
Cultivated performance metrics to measure specification sales effectiveness and various tracking metrics to gauge distribution sales efforts
Several were adopted as company 'best practices'
(A division of Hubbell, Inc
- manufacturer of lighting, electrical, and power systems products)
REGIONAL SALES MANAGER
HUBBELL LIGHTING, INC.
Dallas
11.2001 - 05.2003
Company Overview: (A division of Hubbell, Inc
- manufacturer of lighting, electrical, and power systems products)
(A division of Hubbell, Inc
- manufacturer of lighting, electrical, and power systems products)
VARIOUS POSITIONS
LITHONIA LIGHTING
Conyers
04.1994 - 12.2000
Company Overview: (A division of Acuity Brands, Inc
- manufacturer of lighting and lighting control products)
Rapidly promoted up through the organization to gain product development & marketing responsibility for residential recessed lighting and then later architectural outdoor products
Developed product roadmap and oversaw the engineering and pilot manufacturing of a line of architectural area lighting designed to compete in the high-end specification market
Implemented product development and cost reduction plan for downlighting product group
Resulting sales growth of +30% annually took division from an operating deficit to profitability
(A division of Acuity Brands, Inc
- manufacturer of lighting and lighting control products)
Education
B.S. - MANAGEMENT
GEORGIA INSTITUTE OF TECHNOLOGY
Atlanta, GA
06.1993
Skills
Collaborative Team Development
Sales Team Leadership
Strategic Implementation
Channel Strategy Development
Strategic Business Expansion
Business Valuations / Acquisitions / Integrations
Customer Loyalty Development
KPI Design
Growth Acceleration Expertise
Financial Strategy Development
Product Development Expertise
Process Optimization
Partnership Development
Strategic Board Interaction
Market Analysis and Brand Strategy
Talent Acquisition & Development
Associations
Member, Illuminating Engineering Society of North America (IESNA)
Member, The ESOP Association
Board Positions
Chairman of the Board, Hossley Lighting & Power Solutions, LLC, 2015, Present
Agency Advisory Council, Legrand - North America - Lighting & Building Control Systems, 2016, 2023
Advisory Board, Isolite, Inc., 2019, 2022
Demonstrated Success
Driving Revenue & Profitability Growth, Led unprecedented sales and profitability growth at Hossley Lighting & Power Solutions, LLC, one of the largest lighting fixture & controls manufacturer's representatives in the US. More than quadrupled sales over a ten-year span and improved margins by more than 19% CAGR over that same period.
Mergers & Acquisitions, Spearheaded 2 acquisitions, 1 merger, and 3 organic expansions with Hossley Lighting & Power Solutions, LLC to diversify its product portfolio beyond just lighting and lighting controls into electrical products and industrial motor controls. Additionally, these strategic moves expanded the company's geographic reach beyond Texas, to a total of 8 contiguous states throughout the South-Central U.S. Emphasis on immediate cultural integration, promotion of innovative products and services, and change management have allowed the bolt-on businesses to create incremental value for Hossley and eclipse $200 million per year in booked sales. (Over $1.4 billion in total goods sold during tenure in role.)
Market Penetration, Optimized the Hubbell 'Alliance' Program with targeted rebate incentives and focused program elements for the Top 200 electrical wholesalers and national account distributors in North America. Partners' sales performance moved from flat / declining sales to +12% CAGR. ($560 Million in revenue flowed through partnered distributors.)
Product Development, Developed two, award-winning families of LED Lighting products during tenure at USAI Lighting which propelled strong double-digit CAGR%. Devised strategy to bring LED lamps, troffers, downlights, and high bays to market for Sharp Electronics, and managed the development of outdoor and downlighting products at Lithonia Lighting.
Brand Management, Improved the Lighting Quotient's new product adoption rate from 6% of total sales to 34% and climbing in less than 12 months by focusing sales efforts on LED product offering, strategically adjusting price, KPI measurement, increased use of CRM, and aggressive promotion. Realized similar product vitality index increases with USAI Lighting and with Hossley Lighting & Power Solutions, LLC.