Al Ramirez
Rockwall
Summary
Dynamic Senior Director of Sales and Alliances with a proven track record at Perfaware, driving strategic growth in the Salesforce ecosystem. Expert in solution selling and channel partner development, I successfully elevated partner status and executed impactful GTM strategies, fostering high-value collaborations and ensuring sustainable revenue growth.
Overview
22
22
years of professional experience
Work History
Senior Director of Sales and Alliances, Salesforce Practice
Perfaware
Dallas
09.2025 - Current
- Directs the strategic expansion of Perfaware’s Salesforce practice by orchestrating nationwide business development and high-level alliance management.
- Spearheads pre-sales activities and leads the Go-to-Market (GTM) execution for the Perfaware AI Agent ISV model.
- Orchestrate nationwide growth and strategic partnership development for the Salesforce practice, leading all pre-sales activities and the GTM strategy for the Perfaware AI Agent ISV model.
- Ecosystem Advancement: Successfully elevated the organization from an 'Unregistered Partner' to 'Full Partner' status through dedicated relationship building and strategic alignment with Salesforce.
- Strategic Alliance Management: Capitalize on 16 years of Salesforce ecosystem network to manage and expand partnerships with key players, including Salesforce.com, Tableau, Snowflake, and NetSuite.
- GTM Strategy & Execution: Initiate comprehensive Go-to-Market (GTM) strategies, coordinating both direct and partnered campaigns to align execution with partner roadmaps.
- Product Innovation: Define and lead the product strategy for applications developed on the Salesforce.com platform, including training teams on deployment and market positioning.
- Enterprise Collaboration: Partner with cross-functional teams to identify and capture high-value opportunities, effectively managing complex service delivery across commercial and enterprise landscapes.
- Executive Outreach: Conduct frequent onsite collaboration visits to Salesforce.com headquarters to strengthen alliance ties and identify emerging co-selling opportunities.
- Pipeline Development: Spearhead the identification and first-level qualification of new business leads to ensure a robust and sustainable sales pipeline.
Director of Sales and Alliances, Salesforce Practice
Girikon Inc.
Dallas
03.2024 - 09.2024
- To ensure Girikon's sustained growth, I sourced potential opportunities directly or in collaboration with Salesforce.
- Nurturing strong partnerships with key stakeholders is crucial for long-term success.
- I aimed to expand Girikon's reach nationwide, leading the charge in identifying and securing new business opportunities within the Salesforce practice.
- This includes spearheading in-finding and presales activities across the entire Salesforce platform.
- Leveraged a 17-year network and established relationships with key industry players (Salesforce.com, Tableau, Snowflake, and NetSuite) to identify and capitalize on strategic opportunities and partnerships.
- Train and initiate a product strategy for applications developed on the Salesforce.com Platform.
- Onsite collaboration visits to Salesforce.com to develop and strengthen Alliance relationships.
- Identify and 1st level qualification of potential opportunities.
- Collaborated strategically with cross-functional teams to identify and capture high-value business opportunities, effectively managing services across diverse commercial and enterprise landscapes.
- Built and strengthened Alliance relationships by progressing from unregistered partner to full partner status.
- Initiated GTM strategies both direct and partnered campaigns to align work execution with partner strategies.
Director of Sales and Alliances, Salesforce Practice
CommerceCX, Inc.
Dallas
02.2023 - 03.2024
- Identify potential opportunities for partners and highlight the importance of nurturing beneficial partnerships for sustained growth.
- Lead territory and presales activities of Salesforce Practice, including the entire platform.
- Leveraged a robust 16-year network and established relationships with key industry players (Salesforce.com, Tableau, Snowflake, and NetSuite) to identify and capitalize on strategic opportunities focusing on HLS and Manufacturing.
- Collaborated with cross-functional teams to secure high-value business projects and adeptly manage services across both commercial and enterprise profiles.
- Built and strengthened Alliance relationships by progressing from unregistered partner to full partner status.
- Initiated GTM strategies both direct and partnered campaigns to align work execution with partner strategies.
Client Partner, Alliances Salesforce.com Practice
Avionos, LLC.
Dallas
06.2022 - 02.2023
- Headed territory and presales initiatives with a primary goal of achieving a $4 million annual quota by catering to both new and existing businesses and ensuring high-quality service delivery.
- Identified new opportunities and contributed to strategic partnerships for achieving sustainable channel growth.
- Designed insights-driven GTM strategies for both direct and partnered campaigns by ensuring alignment with business objectives.
- Implemented innovative and interactive work practices to bring attention to the Salesforce.com platform while contributing to continuous growth and strong market presence.
- Secured significant business projects within commercial and enterprise profiles through team collaboration.
Senior Sales Consultant | Adviser, Salesforce.com Practice
Standav, Inc. | Brillio
Dallas
11.2020 - 05.2022
- Directed a high-performing team of four presales professionals to exceed a $14 million annual quota with a focus on cultivating relationships with both new and existing businesses.
- Demonstrated exceptional performance by meeting and exceeding a high volume personal quota of $7 million.
- Played a pivotal role in the growth trajectory and transition from a registered partner to a managed partner within the Salesforce.com ecosystem through adept management and strategic planning.
- Sourced direct client projects across both commercial and enterprise profiles by utilizing a comprehensive understanding of diverse business landscapes.
- Collaborated with key partners (Right/Rev and Ipartners) to coordinate victories within new and existing client bases and maximize synergies for mutual success.
- Crafted impactful GTM strategies for direct and partnered campaigns by ensuring alignment with business objectives and contributing to achieving revenue goals.
- Focused on HLS, Oil and Gas and Manufacturing.
Director of Business Development, Salesforce.com Practice
Synthesis Systems
Dallas
10.2019 - 10.2020
- Recruited new individuals to lead and expand Salesforce practice into new markets, increase sales volume, and establish long-term partnerships.
- Implemented a transformative shift through continuous process improvement in cross-functional areas, including performance culture, reporting, KPIs, and sales tools.
- Developed initial GTM strategy, engaged with key executives, and managed new opportunities from prospecting to closure and excellent sales service delivery.
- Oversaw business development efforts, including acquiring new accounts in Salesforce and CPQ technologies, cultivating executive-level relationships, and identifying cross-sell opportunities.
- Secured strategic business opportunities, conducted financial analysis, and ensured maximum sales profitability.
- Built and mentored a high-performing sales team and provided oversight for service delivery to maximize customer satisfaction and retention.
Vice President of Sales/Enterprise Sales
Paladin Group | OSF
Dallas
08.2017 - 10.2019
- Established a high-performing sales organization focused on Salesforce growth by recruiting, motivating, and mentoring a cross-functional team of five members.
- Led $10.3 million in projects and recurring revenue to position the company for substantial business growth.
- Played an instrumental role in Paladin's ascent from a Registered Partner to a Silver Partner and secured 'Bolt Solution of the Year' award.
- Orchestrated strategic sales and marketing plans, recruited new sales individuals, and leveraged innovative technology integrations for co-selling opportunities.
- Expanded deal size with managed services, increased company valuation through multi-year commitments, and established the first dedicated sales division with long-term growth plans.
- Contributed to efficiency improvement by implementing KPIs, forecasting, and performance control concepts.
Enterprise/Select Senior Account Executive
Simplus | Infosys
Dallas
09.2016 - 07.2017
- Introduced innovative sales approaches and expanded business operations in the TOLA region by leveraging SFDC relationships.
- Led strategic initiatives for a Silver Cloud and AppExchange Certified Salesforce Partner.
- Diversified business by introducing Advisory and Managed Services, Salesforce Platform Services, ISV Products, and Mobility solutions.
- Participated in major tradeshows, presented thought leadership, and drove lead-generation activities for sustained business growth and success.
Enterprise Business Development Executive
Third Wave | Deloitte
Dallas/Houston
08.2015 - 09.2016
- Initially started working to deliver hands-on business development leadership and strategic direction to all areas of business.
- Established Salesforce.com practice and managed Salesforce-based solutions delivered across the North America region.
- Supervised Advisory and Managed Services, Salesforce.com Platform Services, Salesforce.com ISV Products, and Mobility.
- Closed a high-value and challenging deal TWC and expanded the Houston office and delivery team in Texas.
Enterprise Sales Director
Cloud Sherpas | Accenture
Dallas
04.2014 - 08.2015
- Boosted and maintained productivity and efficiency by evaluating and restructuring sales methodologies.
- Managed Advisory Services, Cloud Computing, CRM Technology, Business Processes, Business Intelligence, and Mobility.
- Headed enterprise sales operations for a Platinum Partner of Salesforce.com. Cloud Sherpas (largest Google and ServiceNow ecosystem partners).
- Developed a top-performing sales team by hiring the best possible candidates, conducting their training on sales, and motivating them for goal achievement.
Director of Sales
Descartes Systems USA
Dallas
11.2012 - 04.2014
- Descartes
- Developed sales strategies to drive revenue growth across multiple market segments.
- Collaborated with marketing teams to align campaigns with sales objectives and targets.
- Analyzed market trends to identify opportunities for business expansion and customer engagement.
- Managed sales forecasts and budgets to ensure alignment with organizational goals and resources.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
Sr Account Executive
SunGard Availability Services, Inc. | Vericenter, Inc.
Dallas
01.2004 - 11.2012
- Cultivated strong client relationships through strategic planning and effective communication.
- Managed account portfolios, ensuring service delivery met client expectations.
- Collaborated with cross-functional teams to develop tailored solutions for clients.
- Resolved client issues promptly to uphold high standards of customer service.
- Negotiated contracts with vendors for advertising services and resources.
- Analyzed sales data to identify improvement opportunities and successes.
Regional Sales Manager
Fatpipe Networks
Salt Lake City
Sr. Sales Account Manager
Verizon Select Services
Irving
Sales and Marketing Director
Axis Communication L.P.
Dallas
Manager, Net Support Sales and Services
DataStar Computer Systems
Dallas
Manager, Information Systems
EMSI
Dallas
Education
Bachelor of Science -
University of Houston
Houston, TXSkills
- Managed services and disaster recovery
- Data center and cloud computing
- Business continuity planning
- Solution selling strategies
- SaaS and co-location services
- Professional services delivery
- Storage management solutions
- Virtualization technologies
- Hosted services expertise
- Telecommunications systems
- Channel partner development
- Security protocols and compliance
- CRM implementation and management
- Startup operations and growth
- Program management methodologies
- Sales process optimization
- Enterprise software solutions
- VoIP technologies and applications
- IT strategy development
- Vendor management practices
- Salesforcecom administration
- Networking infrastructure design
- VMware virtualization solutions
- Outsourcing strategies and execution
- IP networking principles
- Unified communications systems
- MPLS networking solutions
- Cisco technologies expertise
- Storage area networks management
- WAN optimization techniques
- Infrastructure development strategies
- SIP trunking solutions
- Telephony strategy development
Timeline
Senior Director of Sales and Alliances, Salesforce Practice
Perfaware
09.2025 - Current
Director of Sales and Alliances, Salesforce Practice
Girikon Inc.
03.2024 - 09.2024
Director of Sales and Alliances, Salesforce Practice
CommerceCX, Inc.
02.2023 - 03.2024
Client Partner, Alliances Salesforce.com Practice
Avionos, LLC.
06.2022 - 02.2023
Senior Sales Consultant | Adviser, Salesforce.com Practice
Standav, Inc. | Brillio
11.2020 - 05.2022
Director of Business Development, Salesforce.com Practice
Synthesis Systems
10.2019 - 10.2020
Vice President of Sales/Enterprise Sales
Paladin Group | OSF
08.2017 - 10.2019
Enterprise/Select Senior Account Executive
Simplus | Infosys
09.2016 - 07.2017
Enterprise Business Development Executive
Third Wave | Deloitte
08.2015 - 09.2016
Enterprise Sales Director
Cloud Sherpas | Accenture
04.2014 - 08.2015
Director of Sales
Descartes Systems USA
11.2012 - 04.2014
Sr Account Executive
SunGard Availability Services, Inc. | Vericenter, Inc.
01.2004 - 11.2012
Regional Sales Manager
Fatpipe Networks
Sr. Sales Account Manager
Verizon Select Services
Sales and Marketing Director
Axis Communication L.P.
Manager, Net Support Sales and Services
DataStar Computer Systems
Manager, Information Systems
EMSI
Bachelor of Science -
University of Houston