Alade Oluwafunmilayo
Collinsville,IL
Summary
Product & Communications Specialist with over 8 years of experience in strategic communication planning, content creation, and data analysis. My work focuses on leveraging advanced communication technologies, including Artificial Intelligence (AI), to enhance communication, productivity, accessibility, and learning outcomes across key industries such as higher education, energy, and healthcare. Recognizing the significant impact of errors in these sectors, I am committed to using innovative technologies to elevate communication standards and minimize detrimental mistakes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Communications Specialist
SIUE Successful Communities Collaborative
Edwardsville
09.2022 - 08.2024
- Develops targeted content for diverse audiences by employing Al-powered tools in email marketing platforms such as HubSpot and MailChimp
- Leveraged natural language processing (NLP) to analyze stakeholder responses, facilitating data-informed decisions that enhanced engagement and improved overall campaign effectiveness
- Creates targeted content for diverse audiences using email marketing platforms (HubSpot
- MailChimp, Salesforce and Constant Contact)
- Compiles annual assessment reports for internal and external distribution
- Manage SSCC's digital presence, coordinating and editing various publications while ensuring consistent brand messaging across all channels
- Drive organizational success through targeted copywriting, effective stakeholder engagement, and streamlined communication processes
- Analyze stakeholder assessment data to compile comprehensive annual reports, driving data-informed decision-making and strategic improvements
Communications Specialist
IKEJA ELECTRIC PLC
09.2019 - 08.2022
- Ensured digital application compliance with accessibility and security standards, aligning with industry best practices to deliver an inclusive and secure user experience for Ikeja Electric's customers
- Collaborated on product enhancements to prioritize accessibility features, align digital products with WCAG guidelines and supporting a user-centered design approach
- Conducted data analysis using pivot tables in Excel to interpret customer insights, supporting growth strategies for Ikeja Electric's e-commerce platform
- Created engaging, accessibility-compliant content for social media, enhancing brand presence and fostering inclusive customer interaction
- Spearheaded public relations and product-focused initiatives, crafting accessible press releases and media content to promote Ikeja Electric's offerings and expand brand visibility
Product Specialist
Family F.M
Abeokuta, Ogun State
01.2017 - 01.2018
- Designed and executed comprehensive promotional materials and campaigns that effectively showcased product features and benefits
- Collaborated with cross-functional teams to ensure alignment with branding and marketing strategies, ultimately increasing product visibility and market reach
- Effectively communicated essential product information to stakeholders, including schedules, features, and updates
- Ensured clarity and accessibility of information for both commercial and public use, enhancing customer understanding and engagement
- Collaborated with production teams to report and analyze the effectiveness of promotional content
- Utilized data-driven insights to refine strategies, ensuring alignment with market trends and customer preferences, thereby enhancing overall product performance
- Co-hosted interactive sessions to gather customer feedback and insights, fostering community engagement
- Utilized this feedback to inform product enhancements and improve user experience, driving customer satisfaction and loyalty
Education
Master's Program in Applied Communication Studies - Organizational Communication & Public Relations
Southern Illinois University Edwardsville
Edwardsville01.2024
Bachelor's Degree (B.Sc.) - Mass Communication
Olabisi Onabanjo University
Ago-Iwoye, Ogun State, Nigeria01.2017
Skills
- Data Collection & Analysis
- Project Management
- Verbal communication
- Graphic Design
- Photoshop
- Copywriting
- AP Writing
- Microsoft Office
- Active listening
- Campaign Development
- Analytics reporting
- Social Media Management
- Advertising and marketing
- Graphics development
Affiliations
- International Communication Association
- National Communication Association
Certification
· 2024 → Artificial Intelligence in Marketing at Coursera
· 2024 → Thinking Outside the Box: Email Marketing at Coursera
· 2022 → Harnessing Al in communication and marketing at Future Learn
· 2018→ Digital Skills for Africa: Fundamentals of Digital Marketing at Google in 2018
· 2017→ Proficiency Certificate of Management at Nigeria Institute of Management(Chartered)
Accomplishments
· Artificial Intelligence (AI): A threat or Helping hand in Improving Instructor-Students communication
· Assessing the Perceived Organizational Support for Diversity and effects on Employee Job Satisfaction
· The Role of Social Media in Improving Management- Stakeholders Communications on CSR Initiatives
Conference
· Organization Communications Association Conference- Northwestern University, Evanston,
· EPIC conference- Southern Illinois University, Edwardsville
Timeline
Communications Specialist
SIUE Successful Communities Collaborative
09.2022 - 08.2024
Communications Specialist
IKEJA ELECTRIC PLC
09.2019 - 08.2022
Product Specialist
Family F.M
01.2017 - 01.2018
Master's Program in Applied Communication Studies - Organizational Communication & Public Relations
Southern Illinois University Edwardsville
Bachelor's Degree (B.Sc.) - Mass Communication
Olabisi Onabanjo University
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