Alain Montes
Boston,MA
Summary
Results-driven Creative Director specialized in brand experience design, integrated product marketing, and customer experience (CX). A skilled leader with proven success in building and managing cross-discipline teams.
Bringing together strategy, creative and technology to build brands and digital products that live everywhere—experience in both B2B & B2C brands.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Creative Director
Sitecore
Boston, MA
03.2022 - Current
- Led visual brand development, enhancing design standards for marketing communications.
- Created identity design systems and social media content for a diverse SaaS product portfolio.
- Collaborated with product and marketing teams to establish a cohesive visual brand identity.
- Supported website initiatives, increasing homepage user engagement time by 38% post re-design.
- Spearheaded Sitecore XM Cloud Migration, elevating web presence.
- Pioneered integrative creative strategies, enhancing brand relevance and capturing larger market share.
- Enhanced digital asset management, reducing retrieval times by 20%.
Associate Creative Director (Freelance)
Ketchum Agency
Boston, MA
12.2021 - 03.2022
- Developed creative campaigns and strategies for high-profile clients like Capital One and Tide.
- Collaborated with clients like US Cellular and Voyager to create impactful ads and social content.
- Led brainstorming sessions to generate innovative concepts, enhancing client engagement.
- Prospected and won Booking.com as a client, elevating agency portfolio and revenue.
Design Manager
PTC - Parametric Technology
Boston, MA
01.2018 - 12.2021
- Led a multidisciplinary design team, achieving 8X more purchase-ready customers.
- Supervised project workflows and budgets, ensuring timely delivery and cost efficiency.
- Developed and executed creative strategies for product launches and campaigns, doubling form submissions.
- Aligned cross-functional teams to enhance digital presence.
- Delivered impactful digital experiences, significantly boosting brand engagement and conversions.
- Led website transformation, achieving a 150% increase in user engagement.
- Pioneered agile design strategies, reducing market time by 85%.
- Cultivated team synergy across global creative projects, boosting productivity.
Senior Art Director
PTC - Parametric Technology
Boston, MA
03.2016 - 01.2018
- Led creative team to re-design the corporate brand identity, aligning with new GTM strategy, enhancing brand values.
- Executed omnichannel campaigns from concept to completion, driving measurable engagement across platforms.
- Developed visual brand identity for LiveWorx event, increasing attendance by 3,500 participants.
- Strengthened digital brand presence through LiveWorx.com, boosting newsletter subscriptions by 35%.
- Enhanced digital presence, leading to a significant growth in event participation.
- Revamped PTC’s visual design systems, lifting brand alignment and reach.
Education
Bachelor of Arts - Design And Visual Communications
Endicott College
Beverly, MA05-2013
Skills
- Cross-Functional Collaboration
- Art Direction
- Campaign development expertise
- Brand Messaging
- Marketing leadership
- Concept Development
- Team Development
- Project Scoping
- Resource Coordination
- Creative team collaboration
Accomplishments
- Sitecore Experience Awards 2021: Best Experience Transformation
- Best New Digital Experience Innovation | Dev portal Awards 2021 | ThingWorx Developer Portal
- Forrester Webinar: How Customer-Centered Messaging & Digital Experience boosted PTC’s conversion rates.
- Certificate Of Excellence at PTC
- Award of Excellence at the 42nd design competition of the University and College Designer Association.
- 1st place at Endicott College’s Student Invitational Exhibit.
- Popular choice award at Endicott College’s Student Invitational Exhibit.
Certification
- Drift: Conversational Marketing (Spring 2020)
- General Assembly: Web Development for Designers (Spring 2016)
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Websites
Timeline
Creative Director
Sitecore
03.2022 - Current
Associate Creative Director (Freelance)
Ketchum Agency
12.2021 - 03.2022
Design Manager
PTC - Parametric Technology
01.2018 - 12.2021
Senior Art Director
PTC - Parametric Technology
03.2016 - 01.2018
Bachelor of Arts - Design And Visual Communications
Endicott College
- Drift: Conversational Marketing (Spring 2020)
- General Assembly: Web Development for Designers (Spring 2016)
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