Alaina Baxter
Marketing Specialist
Knoxville,TN
Summary
Results-oriented marketing specialist working in a variety of sectors to build relationships and increase revenue. Trusted resource to lead teams and projects, foster client relationships and help advisors manage and grow business. Adapts to rapidly changing business and technology environment.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Sr. Financial Relationship Consultant & Team Lead
Regions Bank
Knoxville, TN
02.2020 - Current
- Met with clients to discuss assets, expenses and long-term and short-term investment goals to devise personalized financial plans.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Created business plan and identified target customers by interacting on phone and in person, handling basic inquiries and providing quotes.
- Exceeded quarterly sales goals by more than 12%, bringing in new accounts and building personal business.
- Recruited, trained and mentored junior financial and support staff to generate ideas, share knowledge and grow firm.
Regional Makeup Artist
Trish McEvoy Cosmetics
Nashville, TN
03.2015 - 01.2020
- Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client.
- Conducted consultations to understand client's desired outcome and ensure sale.
- Demonstrated and explained use of different beauty products to educate customers and managers throughout the Southeast region.
- Ensured that monthly sales plans were met through daily sales, monthly events, education and data-driven analysis.
Front Desk Associate & Skincare Sales
Carolina Medi-Spa
Raleigh, NC
11.2013 - 08.2014
- Greeted visitors and customers upon arrival, assisting both medi spa and dermatology patients in skincare options to achieve results they desired.
- Answered multi-line phone system to respond to inquiries and transfer calls to correct departments and personnel.
- Used internal software to process reservations, check-ins and check-outs, as well as managing billing for clinic and spa.
- Maintained cleanliness and organization of front desk and medi spa area.
Assistant Cosmetics Department Manager
Nordstrom
Raleigh, NC
09.2010 - 10.2013
- Moved from Nars Cosmetics Counter Manager up to Assistant Cosmetics Department Manager because of consistently exceeding sales goals, building positive team relationships and organizing events and promotions to increase brand awareness.
- Managed team of [Number] associates in cosmetics department to achieve and maintain highest standards of customer service.
- Coached cosmetics sales team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
- Maintained accurate inventory and sales records for department, while clearly defining targets and objectives and communicating to other team members.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Education
Associate of Arts - E-Commerce/Marketing
Pellissippi State Community College
Knoxville, TN 01.2005 - 01.2009
Skills
Sales expertise
Business Development
Relationship building and management
Strategic planning
Sales and marketing
Creative merchandising
Organization and Time Management
Multitasking Abilities
Critical Thinking
Timeline
Sr. Financial Relationship Consultant & Team Lead
Regions Bank
02.2020 - Current
Regional Makeup Artist
Trish McEvoy Cosmetics
03.2015 - 01.2020
Front Desk Associate & Skincare Sales
Carolina Medi-Spa
11.2013 - 08.2014
Assistant Cosmetics Department Manager
Nordstrom
09.2010 - 10.2013
Associate of Arts - E-Commerce/Marketing
Pellissippi State Community College
01.2005 - 01.2009