Alaina Champagne
Sales and Marketing Manager
Slidell,LA
Summary
Outgoing, achievement driven professional with proven skills in sales and marketing. Motivated, experienced leader able to build lasting relationships and establish strong brand loyalty. Spark plug manager focused on empowering teams to deliver a profitable business plan and company objectives.
Overview
18
18
years of professional experience
1
1
Certification
Work History
General Manager / Customer Experience Manager
Athleta- Gap
Metairie , LA
11.2015 - Current
- Successfully managed budgets, marketing and payroll to maximize profitability.
- Utilized business reports to forecast sales and react to market trends to exceed financial planning on a daily basis.
- Increased store sales by identifying key performance indicators to deliver results 17%.
- Developed and implemented marketing strategies to increase traffic 12% in LA & TX by building trusted relationships and organized community outreach.
- Generated additional $30,000 in outside sales during eight-week community engagement campaign.
- Trained, developed and empowered teams to exceed financial targets and deliver premium service.
- Redesigned onboarding and training process to improve customer engagement, net promoter score and increase employee retention rates.
- Evaluated employee performance and determined hiring needs for appropriate markets.
- Designed and implemented visual merchandising strategy to increase store conversion and product sell through.
- Implemented and managed inventory control procedures.
- Led the Central District in exceeding fundraising donations goal by 180% for our partnership with the Leukemia and Lymphoma Society in 3 months.
Membership Sales Representative /Retail Manager
Cross Gates Family Fitness
09.2009 - 11.2015
- Worked with sales team to collaboratively reach targets, consistently meeting personal quotas.
- Proactively managed clients correspondence and recorded tracking and communications.
- Worked to develop network by identifying and pursuing new leads and building rapport with clients.
- Planned and organized community outreach, hospital health fairs and fitness expos.
- Developed and implemented retail marketing strategies for Spa, Tennis, and Supplement departments.
- Purchased new products and oversaw inventory stocking and availability.
- Managed daily operation for fitness center.
- Instructed +80 members weekly in fitness classes.
- Employee of the Year 2014.
Corporate Trainer /Local Store Marketer/Key Manager
Texas Roadhouse
05.2006 - 09.2008
- Trained 70-100 employees to comply with corporate standards during intensive four-week store opening.
- Developed engaging and entertaining presentations to maintain employee attention and improve impact of training.
- Designed and implemented store marketing planning by utilizing B2B networking, First Time Guest Program and Community Fundraiser Nights.
- Managed staff schedules and maintained adequate coverage for all shifts.
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Recognized as Legendary Star in National TXRH magazine in 2018.
Education
Bachelor of Arts - Liberal Arts
Southeaster Louisiana University
Hammond, LA05.2007
Skills
- Sales and Marketing
- Excellent Communication
- Training and Development
- Problem-Solving
- Customer Loyalty
- Digital Marketing and E-Commerce
- Data Analysis
- Motivational Leadership
Certification
- Google Digital Marketing & E-Commerce: Professional Certificate
- Kanban Project Management: Ramsey Solutions
- Sales 101: Ramsey Solutions
- Situational Leadership
- Certified Functional Strength Coach
Timeline
General Manager / Customer Experience Manager
Athleta- Gap
11.2015 - Current
Membership Sales Representative /Retail Manager
Cross Gates Family Fitness
09.2009 - 11.2015
Corporate Trainer /Local Store Marketer/Key Manager
Texas Roadhouse
05.2006 - 09.2008
Bachelor of Arts - Liberal Arts
Southeaster Louisiana University
- Google Digital Marketing & E-Commerce: Professional Certificate
- Kanban Project Management: Ramsey Solutions
- Sales 101: Ramsey Solutions
- Situational Leadership
- Certified Functional Strength Coach
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