Alaina Fillback
Portland,CT
Summary
Results-driven Regional Sales Manager with extensive experience in the beverage industry, specializing in distributor partnerships and sales team leadership.
Overview
22
22
years of professional experience
Work History
Regional Sales Manager
BERO
03.2026 - Current
- Lead commercial strategy across a seven-state Northeast territory, serving as the primary business partner for 21 distributor organizations.
- Conduct monthly, quarterly, and annual business planning reviews with distributor leadership to evaluate performance, identify opportunities, and establish execution priorities.
- Manage field execution by coaching a regional team member and influencing distributor sales teams to improve retail execution and sales performance.
- Successfully doubled business volume within the first 90 days through strategic distributor engagement and data-driven execution.
- Design and implement pricing, promotional programs, and Market Development Fund (MDF) investments aligned with regional objectives.
- Present Quarterly Business Reviews to executive leadership and distributor ownership using Nielsen and syndicated data.
- Partner with field marketing and National Accounts to execute programming, product launches, and retail activations.
Senior Distributor Partner Manager
Congo Brands
10.2023 - 03.2026
- Led distributor business reviews, sales planning, forecasting, and inventory management to optimize operational efficiency and revenue growth.
- Developed execution strategies aligned with national priorities and coached distributor managers throughout New England.
- Managed distributor partnerships in seven Northeast states to ensure alignment with corporate strategy and market needs.
- Presented executive business reviews leveraging sales analytics and syndicated data to inform strategic decision-making.
Senior Spirits Manager/ Beer Portfolio Manager
Northeast Beverage / Mancini Beverage
01.2016 - 01.2023
- Managed a $35M spirits portfolio representing 40+ supplier partners.
- Led brand development and sales training for 30+ sales representatives.
- Built statewide customer marketing communications reaching 1,000+ accounts.
- Oversaw forecasting, pricing, inventory, and supplier partnerships.
General Manager
Quarry Ridge Golf Course
01.2005 - 01.2016
- Increased annual revenue by 10% through operational improvements.
- Led operations for 40+ employees, ensuring effective workflow and team cohesion.
- Transitioned from serving to managing staff, demonstrating leadership and fostering a collaborative work environment.
Education
M.S. - Human Resource Management
University of Connecticut
B.S. - Hotel & Restaurant Management
Newbury College
Skills
- Distributor management
- Field execution
- Team leadership
- Sales strategy
- Business planning
- Business reviews
- Nielsen analytics
- Pricing and promotions
- MDF negotiation
- Forecasting
- Territory management
- National accounts
- Relationship management
- Microsoft Office
Timeline
Regional Sales Manager
BERO
03.2026 - Current
Senior Distributor Partner Manager
Congo Brands
10.2023 - 03.2026
Senior Spirits Manager/ Beer Portfolio Manager
Northeast Beverage / Mancini Beverage
01.2016 - 01.2023
General Manager
Quarry Ridge Golf Course
01.2005 - 01.2016
M.S. - Human Resource Management
University of Connecticut
B.S. - Hotel & Restaurant Management
Newbury College