ALAINA LADD
Research Associate
Brooklyn,New York
Summary
Analytical and innovative researcher with a combined 4 years of educational and hands-on experience in using qualitative and quantitative data to draw conclusions, inspire innovative change, and help teams achieve goals. Adaptive team player with in-depth knowledge and experience with data collection and analysis, innovative thinking, and creative problem-solving.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Research Associate
Forrester
11.2021 - Current
- Oversees research projects for 3-5 analysts at a time, manages multiple simultaneous project timelines at once, streamlines research workflows, and coordinates analysts’ day-to-day schedules and deadlines
- Assist analysts with primary and secondary research including conducting surveys, leading interviews, analyzing internal and third-party data, creating presentations, and fulfilling other ad hoc client data request
- Maintains research report production and schedules from inception through publication
- Develops and maintains collaborative relationships with multiple departments throughout Forrester to optimize workflows, mitigate any problems along the research lifecycle, and provide excellent client support.
Senior Communications Coordinator
Avalon Legacy Ranch
10.2017 - 11.2021
- Lead social content management and website development
- Developed and managed social media profiles and tracked analytics and engagement to optimize processes
- Developed a robust editorial calendar, ensuring timely production of high-quality content across multiple platforms.
- Optimized website content for search engines, driving increased organic traffic and improving online presence.
- Created compelling visual assets such as infographics and presentations to enhance message retention among target audiences.
DEI Research Assistant
The University of Texas at Austin
01.2021 - 05.2021
- Analyzed perceptions about DEI/Sustainability on campus from students to advise the University Sustainability Master Plan
- Conducted student group interviews, transcribed and analyzed data, analyzed trends and patterns to advise the Master Plan
- Wrote a research report for the Office of Sustainability to advise the University’s Master Plan.
Clean Water Intern
Environment Texas
08.2020 - 12.2020
- Assisted in building a Nature-Based Infrastructure funding campaign through research of Storm-water infrastructure throughout Texas and other states’ NBI funding programs
- Assisted in garnishing over 100 signatures of support for a NBI legislation bill for the upcoming legislative session
- Wrote Letters to the Editor, blog posts, and crafted educational posts for Environment Texas’ social media
- Organized a webinar introducing and explaining Environment Texas’ NBI campaign, educating participants about NBI and the barriers to implementing it in Texas, and facilitated a discussion amongst presenters about water related issues in Texas.
Education
Bachelor of Arts - Sociology
The University of Texas At Austin
Austin, TX 05.2017 - 05.2021
Skills
Photography
Microsoft Office
Google Suite
Qualtrics
Quantitative Research
Reporting Standards
AirTable
Salesforce Cloud
HootSuite
Zendesk
Research and analysis
Timeline
Research Associate
Forrester
11.2021 - Current
DEI Research Assistant
The University of Texas at Austin
01.2021 - 05.2021
Clean Water Intern
Environment Texas
08.2020 - 12.2020
Senior Communications Coordinator
Avalon Legacy Ranch
10.2017 - 11.2021
Bachelor of Arts - Sociology
The University of Texas At Austin
05.2017 - 05.2021