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Alan Beale
Sales Management
Milwaukee,US
Summary
Performance-oriented North American based, Business and Sales Leader offering exceptional record of achievement over 25-year career. Extensive experience with selling to and for Fortune 500 companies and startups. International experience in Europe, Asia, and Latin America; a tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. A lifetime learner, always curious and open to new challenges.
Overview
18
18
years of professional experience
1
1
Certificate
2
2
Languages
10
10
years of post-secondary education
Work History
CEO
Self Employed - Business Consulting
Milwaukee, WI
08.2021 - Current
- Providing strategic and tactical consulting services to medium-sized companies and startups for senior management, sales, marketing, go-to-market strategies for increased revenues.
Director of Sales Operations
Review Display Systems, Inc.
Milwaukee, WI
12.2018 - 06.2021
- Closed prototype creation to contracts manufacturing for products with final contracts totaling $5 million.
- Established company in North American market as leader for providing Electronic Manufacturing Services (EMS).
- Closed deals in industrial verticals: automotive, aerospace, medical, military, manufacturing, marine, kiosk, lighting, and industrial products throughout USA and Canada.
- Secured IoT design wins with leading screen display technology, LED, OLED, and embedded systems.
- Contract deals with Amazon Labs, Dupont, Toyota, MedAvail, Military, Clorox, and other startup companies.
- Establish company as familiar exhibitor at Display Week and MD&M trade shows, becoming a steady source for new business opportunities.
National Sales and Product Manager
Eaton Corporation
Milwaukee, WI
12.2015 - 06.2018
- $42 M in sales in first year, 120% over plan.
- Developed and executed on 3-year plan to grow business greater than $250M in business for utility scale inverters for Solar, Wind and Battery Storage.
- Reorganized scattered sales force to focus on opportunities and drive home value proposition of product and company for sales success.
- Implemented new account management and CRM systems, established discipline for sales success and closed feedback loop process for product innovation.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Drove business with developers NextEra, FLS Energy, Cypress Creek, POWIN, DEPCOM, NRG; Duke, PG&E, SCE utilities.
President and General Manager
SolarMax USA, Inc.
Atlanta, GA
02.2013 - 06.2015
- Grew operations from startup to $25 million annual revenue run rate. Developed P&L operation plans for North America.
- Secured contract wins with TESLA and other key accounts.
- Hired team of sales representatives, application engineers, product development, sales administration and customer support team.
- Established priorities and executed together with sales team penetration of nationwide strategic accounts and established distribution channels.
- Managed inventory control, shipment to construction site and sea container shipments from factory in Switzerland.
Vice President Sales and Marketing
REFU Solar USA, Inc.
San Jose, CA
02.2009 - 01.2013
- Established go-to-market and P&L plan with headquarters in Germany.
- Prepared solar inverter product line to meet market requirements in North America, UL certification, and product modifications.
- Secured reference installations throughout North America to kick off business.
- Onboarded distribution partners and replaced preferred vendors through innovative contract negotiations.
- Revenue results $2M (2009), $ 5M (2010), $11M (2011), $23M (2013).
- After initial ramp of product and organization, went on to establish company as strong brand in commercial and industrial solar market, positioning company for acquisition for desirable exit for investors.
Director, Business Development
Canesta, Inc.
Sunnyvale, CA
10.2005 - 12.2008
- Managed worldwide relationships with all major automotive companies and tier-one suppliers.
- Supported management with series C and D funding rounds through convincing presentations to investors, Carlyle VC and Venrock VC, with each round
- Closed strategic investment partner contract with Honda Corporation for 3D image sensors for interior and exterior safety use, managed this over three years, with them reinvesting each year. Total investment over period was $25M.
- Closed development deals with BMW for occupant sensing, General Motors for exterior rear sensing for tailgate and parking sensing resulting in development projects, $5M and $3M respectively.
- Lead initiative to pivot company to gaming, pitched Sony, Nintendo, and Microsoft. Microsoft realized huge potential and they acquired company to lock in our expertise, know-how, and patents. Deal was $80-$100M range with residuals. Microsoft went on to develop Kinect 3D sensor.
Education
Bachelor of Science - Mechanical Engineering
Clarkson University
Potsdam, NY 09.1986 - 06.1990
Certificate: Digital Transformation - IoT, AI, Cloud, Blockchain, Cybersecurity
Massachusetts Institute of Technology
Cambridge, MA 02.2021 - 06.2024
Executive MBA - Certificate of Completion - Business Administration And Management
European University
Munich 01.1995 - 08.1997
Skills
Revenue Growth
Software
HubSpot
Salesforce
Notion
Windows Office
Certification
Private Pilot - VFR
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
CEO
Self Employed - Business Consulting
08.2021 - Current
Certificate: Digital Transformation - IoT, AI, Cloud, Blockchain, Cybersecurity
Massachusetts Institute of Technology
02.2021 - 06.2024
Director of Sales Operations
Review Display Systems, Inc.
12.2018 - 06.2021
National Sales and Product Manager
Eaton Corporation
12.2015 - 06.2018
President and General Manager
SolarMax USA, Inc.
02.2013 - 06.2015
Vice President Sales and Marketing
REFU Solar USA, Inc.
02.2009 - 01.2013
Director, Business Development
Canesta, Inc.
10.2005 - 12.2008
Executive MBA - Certificate of Completion - Business Administration And Management
European University
01.1995 - 08.1997
Private Pilot - VFR
05-1992
Bachelor of Science - Mechanical Engineering
Clarkson University
09.1986 - 06.1990
Volunteer Activities
Mentor for SCORE.ORG
SCORE mentoring is a free service offered to U.S. based business (or business idea) and is aligned with the Small Business Administration (SBA).
Partnering with entrepreneurs one-on-one or in small group sessions, SCORE mentors support your success by providing experienced advice, consulting on best practices, and educating them on small business topics and enable them to achieve their dream business.