Alan Ho
192 Casuda Canyon Dr. Apt F, Monterey Park,CA
Summary
Creative, market-savvy professional who specializes in harnessing the power of digital and email marketing to boost customer engagement in innovative ways. Dedicated and detailed-oriented person who can formulate creative strategies to meet organizational goals.
Overview
8
8
years of professional experience
Work History
CRM Marketing Specialist
Warner Bros. Discovery
02.2022 - Current
- Create and manage multiple marketing campaigns simultaneously, including emails, push notifications, and in-app notifications.
- QA each marketing campaign to ensure timely and flawless execution.
- Collaborate with retention and engagement team to align campaign efforts with overall business goals.
- Use Liquid logic to create marketing campaigns for more personalized customer experience.
- Analyze data to uncover insights and identify key opportunities to inform strategic decisions.
- Implement segmentation strategies based on customer preferences and behavior patterns.
- Enhance email campaign performance by strategizing and implementing A/B testing methods.
- Create elaborate winback campaigns targeting lapsed customers and increased lapsed users subscribing by 15%.
Email Marketing Coordinator
Hot Topic Inc.
08.2016 - 02.2022
- Create marketing emails for three brands using both HTML and drag-and-drop content blocks.
- QA each email campaign to ensure timely and flawless execution.
- Ensure emails are following best practices that increased deliverability by 35%.
- Use Ampsript to create marketing emails for more personalized customer experience.
- Create segmentation emails to target more relevant customers that increased engagement and revenue by 30%.
- Lead email A/B tests to improve open-rates, click-through rates, and conversion.
- Track and report results of email campaigns using Salesforce Marketing Cloud reporting including open rates, click-thru rates, and revenue on weekly/monthly/quarterly basis.
- Co-manage email content calendar and work with marketing department to develop strategic email campaigns.
Education
Bachelor of Arts - Business Administration Marketing
California State University - Fullerton
Fullerton, CA2013
Skills
- Written and Oral Communication
- Ability to Multi-task
- Detailed Oriented
- Microsoft Office
- Adobe Photoshop and Dreamweaver
- Salesforce Marketing Cloud / AMPscript
- Braze / Liquid
- HTML / CSS
- Email Marketing
- Social Media Marketing
Timeline
CRM Marketing Specialist
Warner Bros. Discovery
02.2022 - Current
Email Marketing Coordinator
Hot Topic Inc.
08.2016 - 02.2022
Bachelor of Arts - Business Administration Marketing
California State University - Fullerton
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