Wells Fargo
- Developed first communications strategy for 18-34 adults, core new account acquisition target.
Alan Jewett
Portland,OR
Summary
- MARKETING PROFESSIONAL Thoughtful, results-oriented, hands-on professional. Skilled in strategy, execution, consensus building and consultative selling. Equally effective at C-level and in the trenches in consumer, B2B, EdTech, digital and bricks-and-mortar environments. Key skills include:
- Strategy
- Brand development
- Product strategy and development
- Marketing insight
- Thought Leadership
- Relationship management
Work History
Cafe Give (social media cause marketing platform)
- Authored fans executed strategy for entering the financial services category.
Levi Strauss & Co.
- Developed first Hispanic communications strategy.
Pacific Bell Video Services
- Revamped acquisition direct mail strategy for cutting mail cost 75% while maintaining 7% response rate.
- Implemented Web1.0 digital strategies for VISA USA, Del Monte foods.
University of the Pacific
- Developed and led admissions brand and communications for 2017-2018 academic years
Wells Fargo
- Led development of enterprise-wide new brand value position across 13 highly matrixed operating units.
Levi Strauss & Co.
- Brand development campaigns for LEVIS 501 jeans, led brand introduction of LEVIS Dockers ,LEVIS Big Jean and SilverTab products.
XAP Corporation
- Implemented new brand position and website for digital college application and career development platform.
Human eSources
- Built value propositions and branding elements for AcheiveWorks human development software suite
Wells Fargo
- Partnered with regional marketing President and store managers in launching first Hispanic marketing pilot.
Essential Surfing Gear
- Partnered with Engineering in development of user persona based on Forrester Technographics segmentation tool
VISA USA
- Developed and executed digital usage stimulation strategy.
Charles Schwab Institutional
- Managed migration of digital research and planning tools to new CSI website.
- Partnered with highly independent, Wells Fargo regional marketing leaders in development of annual marketing campaigns, averaging 12% YOY sales growth.
- Rehabilitated relationships across Mattel divisions, resulting in $6mm additional revenue.
- Worked across LS&CO
- Divisions to maintain support for pan-divisional LEVIS 501 campaign.
- Author: white papers for Human eSources issues across K-12 and postsecondary segments
- Focus: postsecondary persistence and K-12 career/educational plans
- Pioneer: rationale and brand platform for The University of the Pacific.
- Pioneer: early development of the brand continuum model to help clients identify and align differentiated brand expression and experience strategies.
- Author: bi monthly President’s blogs for Human eSources.
- Pioneer: development of segmented marketing communications strategies for Wells Fargo and Levi Strauss & Co.
Education
Masters of Business Administration -
University of San Francisco
Bachelors of Science, Business - undefined
University of Oregon
Skills
Multitasking Abilities
Brand And Product Development
- Wells Fargo, Led development of enterprise-wide new brand value position across 13 highly matrixed operating units., MM/DD/YY
- Levi Strauss & Co., Brand development campaigns for LEVIS 501 jeans, led brand introduction of LEVIS Dockers, LEVIS Big Jean and SilverTab products., MM/DD/YY
- XAP Corporation, Implemented new brand position and website for digital college application and career development platform., MM/DD/YY
- Human eSources, Built value propositions and branding elements for AcheiveWorks human development software suite, MM/DD/YY
- Wells Fargo, Partnered with regional marketing President and store managers in launching first Hispanic marketing pilot., MM/DD/YY
- Essential Surfing Gear, Partnered with Engineering in development of user persona based on Forrester Technographics segmentation tool, MM/DD/YY
- VISA USA, Developed and executed digital usage stimulation strategy., MM/DD/YY
- Charles Schwab Institutional, Managed migration of digital research and planning tools to new CSI website., MM/DD/YY
Relationship Management And Consensus Builder
- Wells Fargo, Partnered with highly independent, Wells Fargo regional marketing leaders in development of annual marketing campaigns, averaging 12% YOY sales growth., MM/DD/YY
- Mattel, Rehabilitated relationships across Mattel divisions, resulting in $6mm additional revenue., MM/DD/YY
- LS&CO., Worked across LS&CO. divisions to maintain support for pan-divisional LEVIS 501 campaign., MM/DD/YY
Thought Leadership
- Author: white papers for Human eSources issues across K-12 and postsecondary segments. Focus: postsecondary persistence and K-12 career/educational plans, MM/DD/YY
- Pioneer: rationale and brand platform for The University of the Pacific., MM/DD/YY
- Pioneer: early development of the brand continuum model to help clients identify and align differentiated brand expression and experience strategies., MM/DD/YY
- Author: bi monthly President’s blogs for Human eSources., MM/DD/YY
- Pioneer: development of segmented marketing communications strategies for Wells Fargo and Levi Strauss & Co., MM/DD/YY
Career Chronology
Available on Request
Professional Accomplishments
- Wells Fargo, Developed first communications strategy for 18-34 adults, core new account acquisition target., MM/DD/YY
- Cafe Give (social media cause marketing platform), Authored fans executed strategy for entering the financial services category., MM/DD/YY
- Levi Strauss & Co., Developed first Hispanic communications strategy., MM/DD/YY
- Pacific Bell Video Services, Revamped acquisition direct mail strategy for cutting mail cost 75% while maintaining 7% response rate., MM/DD/YY
- Implemented Web1.0 digital strategies for VISA USA, Del Monte foods., MM/DD/YY
- University of the Pacific, Developed and led admissions brand and communications for 2017-2018 academic years, MM/DD/YY
Timeline
Wells Fargo
Cafe Give (social media cause marketing platform)
Levi Strauss & Co.
Pacific Bell Video Services
University of the Pacific
Wells Fargo
Levi Strauss & Co.
XAP Corporation
Human eSources
Wells Fargo
Essential Surfing Gear
VISA USA
Charles Schwab Institutional
Masters of Business Administration -
University of San Francisco
Bachelors of Science, Business - undefined
University of Oregon