Summary
Overview
Work History
Skills
Aviation Experience
Affiliations
Timeline
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Alan Katz

Hopkinton,MA

Summary

Experienced Vice President of sales with over 15 years of success driving revenue growth. Skilled and experienced in selling Home Depot, Lowes, Menards, Amazon and Wayfair along with smaller independently owned and operated businesses. Expertise in leveraging data-driven decision-making, strategic planning and innovative solutions to increase market share and achieve business objectives. Experience also includes product development and sourcing expertise working with Asia suppliers for over 15 years. In my tenure at Quoizel I also had the experience of having worked side by side with the Quoizel CFO and CEO in selling Quoizel, a privately owned business, to a Private Equity company and then reporting up to a Private Equity board of directors.

Overview

31
31
years of professional experience

Work History

Vice President of Sales and Marketing

Quoizel LLC
Charleston, South Carolina
01.2012 - Current
  • Hold P&L responsibility for the Sales Division of Quoizel LLC
  • Launched strategic partnerships with Home Depot, Menards, Lowes and Wayfair
  • Collaborated with in-house design team along with Asia suppliers to bring exclusive products to market for National Accounts
  • Lead and inspire a team of 5 direct reports and an overall total of 35 sales and marketing employees, fostering a culture of innovation, operational efficiency through a strong culture, inviting open dialog and encouraging a test and learn approach
  • Inherited a small business that sold portable lighting to Home Depot
  • I was able to take this opportunity to the sell Home Depot hardwire lighting and increased the business to ~30Million annually

Director of National Accounts

01.2008 - 01.2012
  • Opened Lowes Home Improvement and profitably grew the business from $0 to $30M in annual sales
  • Opened Menards and profitably grew the business from $0 to 10M in annual sales
  • Opened Wayfair and profitably grew the account to $10M in annual sales

Regional Sales Representative New England

11.2000 - 01.2008
  • Responsible for growing the independent lighting showroom channel of business across New England
  • Successfully grew the New England territory 150% from 2001 to 2010
  • Attended the Lightovation Dallas Market Center trade show 2x annually
  • Working this show included entertaining customers and selling new goods and programs to dealers

Regional Sales Representative Southwest USA

08.1994 - 01.2000
  • Responsible for growing the independent lighting channel of business across the southwest including Southern California, Arizona and Nevada
  • Successfully grew the California territory 400% from 1994 to 2000

Skills

  • Trade show management
  • Pricing strategy
  • Key account management
  • Client relationship building
  • Experience in Sourcing product
  • P & L management

Aviation Experience

Private Pilot/Instrument Rated, Endorsements for High Performance and Complex Aircraft, 1560 hours, 1441 hours, 1232 hours, 1150 hours (1972 V35B), Currently fly missions for both Angel Flight NE and PALS non-profit organization of volunteer pilots

Affiliations

  • Brazilian Jui Jitsu Purple Belt
  • 20 Year Yoga Practice
  • Private Pilot and Instrument rated and over 1500 total hours

Timeline

Vice President of Sales and Marketing

Quoizel LLC
01.2012 - Current

Director of National Accounts

01.2008 - 01.2012

Regional Sales Representative New England

11.2000 - 01.2008

Regional Sales Representative Southwest USA

08.1994 - 01.2000

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Alan Katz