ALAN MARTINEZ
Mission,TX
Summary
Creative communications and media professional with experience in content creation, multimedia production, visual storytelling, public relations, and bilingual on-camera communication. Skilled in blending creative direction with strategic brand communication through marketing collaboration, event production, fashion styling, and audience engagement.
Overview
9
9
years of professional experience
Work History
Content & Visual Styling Associate
Guess
McAllen, TX
10.2025 - Current
- Conceptualize and produce short-form fashion content centered on elevated visual storytelling, styling direction, and audience engagement through modern digital aesthetics.
- Collaborate with store leadership and regional management through curated outfit concepts, market-focused styling insights, and visually refined merchandising ideas.
- Strengthen customer engagement through personalized styling recommendations, relationship building, and trend awareness.
Program Assistant
South Texas College
McAllen, TX
10.2023 - 08.2025
- Coordinated logistics and administrative operations for large-scale cultural programs involving guest artists and judges from Mexico.
- Collaborated with the Marketing & Public Relations department on branded campaigns, editorial-style photoshoots, commercials, and multimedia content.
- Represented the department through bilingual television and radio interviews with Univision, Telemundo, Televisa, and Somos El Valle.
Freelance Digital Creator
Self-Employed
McAllen, TX
01.2022 - 10.2023
- Produced multimedia content through intentional branded storytelling, refined visual concepts, and audience-focused creative direction.
- Managed camera, lighting, audio, and post-production processes for promotional campaigns and visually cohesive social media content.
Journalist Assistant
Freelance
McAllen, TX
05.2021 - 10.2021
- Researched and gathered information to develop accurate and credible stories with German Journalist - Jörg Wimalasena
- Coordinated interviews with sources to gather insights for feature stories and news reports.
- Edited submissions for clarity, grammar, and coherence to enhance overall quality of published work.
TV Reporter
The University of Texas Rio Grande Valley
Edinburg, TX
07.2020 - 05.2021
- Produced bilingual multimedia stories through compelling storytelling, production coordination, and on-camera presentation.
- Founded and produced “Descubriendo El Valle,” spotlighting local businesses, culture, restaurants, and emerging community talent.
Presenter
American Advertising Federation
McAllen, TX
10.2017 - 04.2019
- I'd research information to compile talking points and scripts.
- Created targeted speaking points considering the audience's demographics and understanding.
- I'd improvise my script when working without a text or during technical difficulties.
- Show confident body language, volume, and tone to emphasize key points.
- Gathered audience feedback and peer suggestions to consistently improve presentation content and delivery methods.
Marketing and Advertising Intern Student
Top Branding TV
Mission, TX
09.2017 - 04.2018
- Assisted in developing creative advertising campaigns for diverse clients.
- Conducted market research to identify trends and target audiences effectively.
- Collaborated with design team to produce visual content for digital platforms.
- Managed social media accounts, increasing engagement through targeted strategies.
Education
Bachelor of Arts - Mass Communication, Minor in Theatre
The University of Texas Rio Grande Valley
Edinburg, TXAssociate of Arts - Advertising & Public Relations
South Texas College
McAllen, TXSkills
- Content Creation
- Visual Storytelling
- Multimedia Production
- On-Camera Communication
- Branding & PR Support
- Camera & Lighting
- Adobe Premiere Pro
- Social Media Content
AWARDS & DEVELOPMENT
Newcomer of the Year — KVAQ TV, Third Place, Spanish Multimedia News Reporting — TIPA, The Social Media Workshop — IAM Creative Studio, Content Creation Workshop — IMSIMON
Timeline
Content & Visual Styling Associate
Guess
10.2025 - Current
Program Assistant
South Texas College
10.2023 - 08.2025
Freelance Digital Creator
Self-Employed
01.2022 - 10.2023
Journalist Assistant
Freelance
05.2021 - 10.2021
TV Reporter
The University of Texas Rio Grande Valley
07.2020 - 05.2021
Presenter
American Advertising Federation
10.2017 - 04.2019
Marketing and Advertising Intern Student
Top Branding TV
09.2017 - 04.2018
Bachelor of Arts - Mass Communication, Minor in Theatre
The University of Texas Rio Grande Valley
Associate of Arts - Advertising & Public Relations
South Texas College